4446fc3379
- Replace fabricated stats with real data from industry surveys - 60% delay maintenance (FinanceBuzz 2024) - 65% repairs preventable (Hippo Insurance 2023) - 75% claim denials from coverage misunderstanding (This Old House) - 37% more tasks with digital tools (Journal of Family Psychology 2023) - Add docs/ONBOARDING_STATISTICS_SOURCES.md with full citations 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
102 lines
4.9 KiB
Markdown
102 lines
4.9 KiB
Markdown
# Onboarding Statistics Sources
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This document provides citations for the statistics used in the Casera iOS onboarding screens.
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## Statistics Used in the App
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### 1. "60% of homeowners delay routine maintenance"
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**Source:** FinanceBuzz Survey (2024)
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- [60% of Homeowners Are Putting Off Necessary Home Repairs or Maintenance](https://financebuzz.com/homeowner-maintenance-repairs-survey)
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**Additional Supporting Sources:**
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- [Today's Homeowner: Nearly 60% of U.S. Homeowners Are Putting Off Home Repairs Due to Cost](https://todayshomeowner.com/general/guides/home-repair-survey/)
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- [American Home Shield: 59% Procrastinate Home Repairs Due to Cost](https://www.ahs.com/home-matters/homebuyer-hub-resources-and-guides/home-maintenance-issues-statistics/)
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**Context:** Money is the primary reason homeowners put off maintenance. Among homeowners actively putting off tasks, 60% said cost is preventing them from getting repairs or maintenance done.
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---
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### 2. "65% of repairs could have been prevented"
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**Source:** Hippo Insurance Report (2022-2023)
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- [CNBC: Homeowners spent up to $6,000 on average on repairs and maintenance in 2022](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html)
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**Key Finding:** In the Hippo report, 65% of respondents who had something go wrong in their house last year said they could have prevented it with proactive maintenance.
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**Additional Context:**
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- More than two of every five homeowners (41%) have had to pay for a major repair they believe could have been avoided with more diligent maintenance
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- Source: [Nationwide Insurance Survey](https://news.nationwide.com/homeowners-putting-off-home-upkeep-risking-damage/)
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---
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### 3. "75% of claim denials from misunderstanding coverage"
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**Source:** This Old House Survey (2024-2025)
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- [This Old House: Home Warranty Survey Results](https://www.thisoldhouse.com/home-finances/home-warranty-survey)
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**Key Finding:** The survey found that 75% of home warranty claim denials stemmed from misunderstanding coverage, including:
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- Pre-existing conditions
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- Excluded items
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- Lack of maintenance documentation
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**Additional Context:**
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- Only 5% of U.S. households have home warranty plans
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- 87% of homeowners who do file claims get them approved
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- Source: [ConsumerAffairs: Home Warranty Statistics 2025](https://www.consumeraffairs.com/homeowners/home-warranty-statistics.html)
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---
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### 4. "37% more tasks completed with digital tools"
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**Source:** Journal of Family Psychology Study (2023)
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- Referenced in: [Family Daily: Digital Chore Chart Systems That Make Family Life Easier](https://www.familydaily.app/blog/digital-chore-chart-systems)
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**Key Finding:** A 2023 study published in the Journal of Family Psychology found that families using digital organization tools reported:
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- 42% decrease in household-related conflicts
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- 37% increase in completed responsibilities compared to those using traditional methods
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**Additional Supporting Context:**
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- 56% of married adults say sharing household chores is "very important" to a successful marriage
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- Source: [Pew Research Center: Sharing chores a key to good marriage](https://www.pewresearch.org/short-reads/2016/11/30/sharing-chores-a-key-to-good-marriage-say-majority-of-married-adults/)
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---
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## Additional Statistics for Reference
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These statistics were found during research and may be useful for future marketing materials:
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### Home Maintenance Costs
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- Average homeowner spends **$3,018/year** on home maintenance (Angi Survey)
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- In 2022, homeowners spent an average of **$6,000** on maintenance and repairs (Hippo)
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- Recommended to save **1-4% of home value** annually for maintenance
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- Source: [CNBC](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html)
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### Neglected Maintenance Tasks
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- **43%** don't clean their dishwasher drain or filter
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- **41%** fail to deep clean carpets annually
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- **38%** neglect baseboard cleaning
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- Most forgotten: smoke detectors, pipes, roofs, air filters, mold checks
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- Source: [Frontdoor: Home Maintenance Statistics](https://www.frontdoor.com/blog/handyman-tips/home-maintenance-statistics-checklist)
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### Cost of Neglect Example
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- Yearly roof inspection: ~$600/year
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- New roof after neglect damage: $5,706-$11,185
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- That's **18 years** worth of maintenance costs
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- Source: [American Family Insurance](https://www.amfam.com/resources/articles/at-home/average-home-maintenance-costs)
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### Generational Differences
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- Baby boomers (38%) are less likely to delay maintenance
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- Gen X (50%) delay maintenance
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- Millennials (52%) delay maintenance
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- Source: [Pennsylvania Association of Realtors](https://www.parealtors.org/blog/over-half-of-homeowners-neglecting-maintenance/)
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---
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## Notes
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- Statistics were gathered in December 2024
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- All percentages have been rounded for presentation purposes
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- Sources should be periodically reviewed for updated statistics
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- Consider adding app-specific statistics as user data becomes available
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