# Onboarding Statistics Sources This document provides citations for the statistics used in the Casera iOS onboarding screens. ## Statistics Used in the App ### 1. "60% of homeowners delay routine maintenance" **Source:** FinanceBuzz Survey (2024) - [60% of Homeowners Are Putting Off Necessary Home Repairs or Maintenance](https://financebuzz.com/homeowner-maintenance-repairs-survey) **Additional Supporting Sources:** - [Today's Homeowner: Nearly 60% of U.S. Homeowners Are Putting Off Home Repairs Due to Cost](https://todayshomeowner.com/general/guides/home-repair-survey/) - [American Home Shield: 59% Procrastinate Home Repairs Due to Cost](https://www.ahs.com/home-matters/homebuyer-hub-resources-and-guides/home-maintenance-issues-statistics/) **Context:** Money is the primary reason homeowners put off maintenance. Among homeowners actively putting off tasks, 60% said cost is preventing them from getting repairs or maintenance done. --- ### 2. "65% of repairs could have been prevented" **Source:** Hippo Insurance Report (2022-2023) - [CNBC: Homeowners spent up to $6,000 on average on repairs and maintenance in 2022](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html) **Key Finding:** In the Hippo report, 65% of respondents who had something go wrong in their house last year said they could have prevented it with proactive maintenance. **Additional Context:** - More than two of every five homeowners (41%) have had to pay for a major repair they believe could have been avoided with more diligent maintenance - Source: [Nationwide Insurance Survey](https://news.nationwide.com/homeowners-putting-off-home-upkeep-risking-damage/) --- ### 3. "75% of claim denials from misunderstanding coverage" **Source:** This Old House Survey (2024-2025) - [This Old House: Home Warranty Survey Results](https://www.thisoldhouse.com/home-finances/home-warranty-survey) **Key Finding:** The survey found that 75% of home warranty claim denials stemmed from misunderstanding coverage, including: - Pre-existing conditions - Excluded items - Lack of maintenance documentation **Additional Context:** - Only 5% of U.S. households have home warranty plans - 87% of homeowners who do file claims get them approved - Source: [ConsumerAffairs: Home Warranty Statistics 2025](https://www.consumeraffairs.com/homeowners/home-warranty-statistics.html) --- ### 4. "37% more tasks completed with digital tools" **Source:** Journal of Family Psychology Study (2023) - Referenced in: [Family Daily: Digital Chore Chart Systems That Make Family Life Easier](https://www.familydaily.app/blog/digital-chore-chart-systems) **Key Finding:** A 2023 study published in the Journal of Family Psychology found that families using digital organization tools reported: - 42% decrease in household-related conflicts - 37% increase in completed responsibilities compared to those using traditional methods **Additional Supporting Context:** - 56% of married adults say sharing household chores is "very important" to a successful marriage - Source: [Pew Research Center: Sharing chores a key to good marriage](https://www.pewresearch.org/short-reads/2016/11/30/sharing-chores-a-key-to-good-marriage-say-majority-of-married-adults/) --- ## Additional Statistics for Reference These statistics were found during research and may be useful for future marketing materials: ### Home Maintenance Costs - Average homeowner spends **$3,018/year** on home maintenance (Angi Survey) - In 2022, homeowners spent an average of **$6,000** on maintenance and repairs (Hippo) - Recommended to save **1-4% of home value** annually for maintenance - Source: [CNBC](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html) ### Neglected Maintenance Tasks - **43%** don't clean their dishwasher drain or filter - **41%** fail to deep clean carpets annually - **38%** neglect baseboard cleaning - Most forgotten: smoke detectors, pipes, roofs, air filters, mold checks - Source: [Frontdoor: Home Maintenance Statistics](https://www.frontdoor.com/blog/handyman-tips/home-maintenance-statistics-checklist) ### Cost of Neglect Example - Yearly roof inspection: ~$600/year - New roof after neglect damage: $5,706-$11,185 - That's **18 years** worth of maintenance costs - Source: [American Family Insurance](https://www.amfam.com/resources/articles/at-home/average-home-maintenance-costs) ### Generational Differences - Baby boomers (38%) are less likely to delay maintenance - Gen X (50%) delay maintenance - Millennials (52%) delay maintenance - Source: [Pennsylvania Association of Realtors](https://www.parealtors.org/blog/over-half-of-homeowners-neglecting-maintenance/) --- ## Notes - Statistics were gathered in December 2024 - All percentages have been rounded for presentation purposes - Sources should be periodically reviewed for updated statistics - Consider adding app-specific statistics as user data becomes available