Update onboarding statistics with verified sources

- Replace fabricated stats with real data from industry surveys
- 60% delay maintenance (FinanceBuzz 2024)
- 65% repairs preventable (Hippo Insurance 2023)
- 75% claim denials from coverage misunderstanding (This Old House)
- 37% more tasks with digital tools (Journal of Family Psychology 2023)
- Add docs/ONBOARDING_STATISTICS_SOURCES.md with full citations

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Co-Authored-By: Claude <noreply@anthropic.com>
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Trey t
2025-12-02 13:13:08 -06:00
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# Onboarding Statistics Sources
This document provides citations for the statistics used in the Casera iOS onboarding screens.
## Statistics Used in the App
### 1. "60% of homeowners delay routine maintenance"
**Source:** FinanceBuzz Survey (2024)
- [60% of Homeowners Are Putting Off Necessary Home Repairs or Maintenance](https://financebuzz.com/homeowner-maintenance-repairs-survey)
**Additional Supporting Sources:**
- [Today's Homeowner: Nearly 60% of U.S. Homeowners Are Putting Off Home Repairs Due to Cost](https://todayshomeowner.com/general/guides/home-repair-survey/)
- [American Home Shield: 59% Procrastinate Home Repairs Due to Cost](https://www.ahs.com/home-matters/homebuyer-hub-resources-and-guides/home-maintenance-issues-statistics/)
**Context:** Money is the primary reason homeowners put off maintenance. Among homeowners actively putting off tasks, 60% said cost is preventing them from getting repairs or maintenance done.
---
### 2. "65% of repairs could have been prevented"
**Source:** Hippo Insurance Report (2022-2023)
- [CNBC: Homeowners spent up to $6,000 on average on repairs and maintenance in 2022](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html)
**Key Finding:** In the Hippo report, 65% of respondents who had something go wrong in their house last year said they could have prevented it with proactive maintenance.
**Additional Context:**
- More than two of every five homeowners (41%) have had to pay for a major repair they believe could have been avoided with more diligent maintenance
- Source: [Nationwide Insurance Survey](https://news.nationwide.com/homeowners-putting-off-home-upkeep-risking-damage/)
---
### 3. "75% of claim denials from misunderstanding coverage"
**Source:** This Old House Survey (2024-2025)
- [This Old House: Home Warranty Survey Results](https://www.thisoldhouse.com/home-finances/home-warranty-survey)
**Key Finding:** The survey found that 75% of home warranty claim denials stemmed from misunderstanding coverage, including:
- Pre-existing conditions
- Excluded items
- Lack of maintenance documentation
**Additional Context:**
- Only 5% of U.S. households have home warranty plans
- 87% of homeowners who do file claims get them approved
- Source: [ConsumerAffairs: Home Warranty Statistics 2025](https://www.consumeraffairs.com/homeowners/home-warranty-statistics.html)
---
### 4. "37% more tasks completed with digital tools"
**Source:** Journal of Family Psychology Study (2023)
- Referenced in: [Family Daily: Digital Chore Chart Systems That Make Family Life Easier](https://www.familydaily.app/blog/digital-chore-chart-systems)
**Key Finding:** A 2023 study published in the Journal of Family Psychology found that families using digital organization tools reported:
- 42% decrease in household-related conflicts
- 37% increase in completed responsibilities compared to those using traditional methods
**Additional Supporting Context:**
- 56% of married adults say sharing household chores is "very important" to a successful marriage
- Source: [Pew Research Center: Sharing chores a key to good marriage](https://www.pewresearch.org/short-reads/2016/11/30/sharing-chores-a-key-to-good-marriage-say-majority-of-married-adults/)
---
## Additional Statistics for Reference
These statistics were found during research and may be useful for future marketing materials:
### Home Maintenance Costs
- Average homeowner spends **$3,018/year** on home maintenance (Angi Survey)
- In 2022, homeowners spent an average of **$6,000** on maintenance and repairs (Hippo)
- Recommended to save **1-4% of home value** annually for maintenance
- Source: [CNBC](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html)
### Neglected Maintenance Tasks
- **43%** don't clean their dishwasher drain or filter
- **41%** fail to deep clean carpets annually
- **38%** neglect baseboard cleaning
- Most forgotten: smoke detectors, pipes, roofs, air filters, mold checks
- Source: [Frontdoor: Home Maintenance Statistics](https://www.frontdoor.com/blog/handyman-tips/home-maintenance-statistics-checklist)
### Cost of Neglect Example
- Yearly roof inspection: ~$600/year
- New roof after neglect damage: $5,706-$11,185
- That's **18 years** worth of maintenance costs
- Source: [American Family Insurance](https://www.amfam.com/resources/articles/at-home/average-home-maintenance-costs)
### Generational Differences
- Baby boomers (38%) are less likely to delay maintenance
- Gen X (50%) delay maintenance
- Millennials (52%) delay maintenance
- Source: [Pennsylvania Association of Realtors](https://www.parealtors.org/blog/over-half-of-homeowners-neglecting-maintenance/)
---
## Notes
- Statistics were gathered in December 2024
- All percentages have been rounded for presentation purposes
- Sources should be periodically reviewed for updated statistics
- Consider adding app-specific statistics as user data becomes available

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@@ -14,8 +14,8 @@ struct OnboardingValuePropsContent: View {
subtitle: "Your memory just got an upgrade",
description: "Smart reminders keep you on top of furnace filters, gutter cleaning, and everything in between. No more \"when did I last...?\" moments.",
gradient: [Color.appPrimary, Color.appSecondary],
statNumber: "47%",
statLabel: "of homeowners forget routine maintenance"
statNumber: "60%",
statLabel: "of homeowners delay routine maintenance"
),
FeatureHighlight(
icon: "dollarsign.circle.fill",
@@ -23,8 +23,8 @@ struct OnboardingValuePropsContent: View {
subtitle: "Prevention beats repair every time",
description: "Catch small issues before they become expensive disasters. A $30 filter change beats a $5,000 HVAC replacement any day.",
gradient: [Color(hex: "#34C759") ?? .green, Color(hex: "#30D158") ?? .green],
statNumber: "$3,000+",
statLabel: "average savings per year"
statNumber: "65%",
statLabel: "of repairs could have been prevented"
),
FeatureHighlight(
icon: "doc.text.fill",
@@ -32,8 +32,8 @@ struct OnboardingValuePropsContent: View {
subtitle: "No more digging through drawers",
description: "Snap a photo of your receipts and warranties. When something breaks, you'll know exactly what's covered—instantly.",
gradient: [Color.appAccent, Color(hex: "#FF9500") ?? .orange],
statNumber: "60%",
statLabel: "of warranties go unused"
statNumber: "75%",
statLabel: "of claim denials from misunderstanding coverage"
),
FeatureHighlight(
icon: "person.2.fill",
@@ -41,8 +41,8 @@ struct OnboardingValuePropsContent: View {
subtitle: "Teamwork makes the dream work",
description: "Share your home with family members. Everyone sees what needs doing, and nobody can claim they \"didn't know.\"",
gradient: [Color(hex: "#AF52DE") ?? .purple, Color(hex: "#BF5AF2") ?? .purple],
statNumber: "2x",
statLabel: "more tasks completed with sharing"
statNumber: "37%",
statLabel: "more tasks completed with digital tools"
)
]