0442eab1f8
Complete rename across all bundle IDs, App Groups, CloudKit containers, StoreKit product IDs, data store filenames, URL schemes, logger subsystems, Swift identifiers, user-facing strings (7 languages), file names, directory names, Xcode project, schemes, assets, and documentation. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
267 lines
6.6 KiB
Markdown
267 lines
6.6 KiB
Markdown
# Reflect App - Keyword Research & Strategy
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## iOS App Store Keyword Strategy
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### Keyword Field Constraints
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- **Character Limit**: 100 characters
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- **Format**: Comma-separated, no spaces after commas
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- **Rules**: No duplicates from title/subtitle, no competitor names
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---
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## Keyword Research Framework
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### 1. Seed Keywords (Core Terms)
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| Keyword | Relevance | Est. Volume | Competition |
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|---------|-----------|-------------|-------------|
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| mood tracker | High | High | High |
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| mood journal | High | Medium | Medium |
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| mood diary | High | Medium | Medium |
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| feelings tracker | High | Low | Low |
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| emotion tracker | High | Low | Low |
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| emotional health | High | Medium | Medium |
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| mental health | High | Very High | Very High |
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| daily mood | High | Medium | Low |
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### 2. Feature-Based Keywords
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| Feature | Keywords |
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|---------|----------|
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| Live Activities | live activity,lock screen,dynamic island |
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| Widgets | mood widget,home screen widget |
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| Apple Watch | watch mood,wrist,companion |
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| Streaks | mood streak,daily streak,streak tracker |
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| Journaling | mood notes,mood journal,diary |
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| Customization | custom themes,personalize |
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| Statistics | mood insights,patterns,analytics |
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| Quick Entry | quick mood,one tap,fast log |
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### 3. Benefit-Based Keywords
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| Benefit | Keywords |
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|---------|----------|
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| Self-Awareness | self awareness,understand emotions,know yourself |
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| Mental Wellness | mental wellness,emotional wellbeing,mindful |
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| Habit Building | habit tracker,daily habit,routine |
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| Privacy | private journal,secure diary |
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| Simplicity | simple mood,easy tracker,minimalist |
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### 4. Problem-Based Keywords (What Users Search)
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| Problem | Keywords |
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|---------|----------|
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| Anxiety Management | anxiety tracker,stress monitor |
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| Depression Tracking | depression log,mental health check |
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| Therapy Support | cbt tracker,therapy journal,counseling |
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| Self-Improvement | self improvement,personal growth |
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| Emotional Regulation | manage emotions,emotional balance |
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### 5. Long-Tail Opportunities
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These lower-competition phrases can yield quick wins:
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- daily mood check in
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- mood tracker with widget
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- simple mood diary
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- mood tracker apple watch
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- quick mood log
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- emotional wellness app
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- feelings journal
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- mood tracker streak
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- private mood diary
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- mood calendar
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---
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## Recommended Keyword Field
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### Primary Recommendation (100 characters)
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```
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mood,diary,journal,feelings,emotion,wellness,anxiety,streak,widget,mindful,cbt,self,health,log,daily
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```
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**Character Count**: 99 characters
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### Alternative Option A (Focus on Features)
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```
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diary,journal,feelings,emotional,wellness,widget,streak,watch,log,calendar,daily,pattern,insight
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```
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### Alternative Option B (Focus on Mental Health)
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```
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diary,journal,feelings,anxiety,stress,wellness,mindful,cbt,therapy,depression,calm,daily,emotion
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```
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---
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## Keywords by Priority Tier
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### Tier 1: Must-Have (High Volume, High Relevance)
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1. mood (in title)
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2. tracker (in subtitle)
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3. diary
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4. journal
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5. feelings
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6. wellness
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### Tier 2: Important (Medium Volume, High Relevance)
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7. emotion / emotional
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8. anxiety
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9. streak
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10. widget
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11. daily
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12. mindful
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### Tier 3: Supporting (Lower Volume, Quick Wins)
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13. cbt
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14. self
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15. health
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16. log
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17. pattern
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18. insight
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19. calendar
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20. watch
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---
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## Localization Keywords
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### German (DE)
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```
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Tagebuch,Stimmung,Gefuhle,Wohlbefinden,Angst,Widget,Gesundheit,Emotion,Tracker,taglich,Muster
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```
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### Spanish (ES)
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```
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diario,estado de animo,emociones,bienestar,ansiedad,rastreador,salud mental,sentimientos,habito
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```
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### French (FR)
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```
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journal,humeur,emotions,bien-etre,anxiete,suivi,sante mentale,sentiments,quotidien,widget
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```
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### Japanese (JA)
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```
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日記,気分,感情,メンタルヘルス,ウィジェット,習慣,ウェルネス,トラッカー,健康,毎日
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```
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### Korean (KO)
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```
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일기,기분,감정,정신건강,위젯,습관,웰니스,트래커,건강,매일
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```
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### Portuguese - Brazil (PT-BR)
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```
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diario,humor,emocoes,bem-estar,ansiedade,rastreador,saude mental,sentimentos,habito,widget
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```
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---
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## Seasonal Keyword Opportunities
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### January (New Year)
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- new year resolution
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- self improvement
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- fresh start
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- healthy habits
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### May (Mental Health Awareness Month)
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- mental health awareness
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- mental wellness
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- emotional support
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- self care
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### September (Back to School / Routine)
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- daily routine
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- habit tracker
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- organize life
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- productivity
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### November-December (Holiday Stress)
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- stress relief
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- holiday anxiety
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- manage stress
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- emotional balance
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---
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## Competitor Keyword Intelligence
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### Keywords Competitors Rank For
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Based on analysis of Daylio, Moodistory, and Moodnotes:
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| Keyword | Daylio | Moodistory | Reflect Opportunity |
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|---------|--------|------------|-------------------|
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| mood tracker | #1 | #8 | Target Top 10 |
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| mood journal | #2 | #5 | Target Top 10 |
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| daily diary | #3 | #12 | Target Top 15 |
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| feelings app | #15 | #20 | Win this keyword |
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| emotion tracker | #8 | #18 | Win this keyword |
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| streak tracker | N/A | N/A | Blue ocean |
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| mood widget | #25 | #30 | Win this keyword |
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| live activity | N/A | N/A | Blue ocean |
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### Blue Ocean Keywords (Low Competition)
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These keywords have low competition and Reflect can potentially rank quickly:
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1. **live activity mood** - No major competitors
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2. **mood streak tracker** - Unique positioning
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3. **control center mood** - Unique feature
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4. **quick mood log** - Speed-focused users
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5. **mood tracker widget** - Feature-specific
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6. **lock screen mood** - Unique iOS 16+ feature
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7. **mood dynamic island** - Latest iOS feature
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---
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## Keyword Tracking Plan
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### Tools to Use
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- App Store Connect (Search Ads metrics)
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- AppTweak or MobileAction (competitive intelligence)
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- SensorTower (market analysis)
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### Weekly Checks
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- [ ] Track ranking for top 20 keywords
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- [ ] Monitor competitor keyword changes
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- [ ] Identify rising/trending terms
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- [ ] Check for seasonal opportunities
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### Monthly Reviews
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- [ ] Analyze keyword performance
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- [ ] Drop underperforming keywords
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- [ ] Add new opportunity keywords
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- [ ] Update localization keywords
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---
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## Next Iteration Plan
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After 2 weeks of data:
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1. Identify keywords with impressions but low taps (improve creative)
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2. Find keywords with high taps but low installs (improve page conversion)
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3. Discover new keywords from Search Ads data
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4. Test alternative keyword field combinations
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---
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*Research Sources*:
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- [AppTweak ASO Blog](https://www.apptweak.com/en/aso-blog/)
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- [MobileAction ASO Research](https://www.mobileaction.co/blog/)
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- [SplitMetrics App Store Optimization](https://splitmetrics.com/blog/)
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- Competitor App Store listings analysis
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- Mental health app market research (2025-2026)
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---
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*Last Updated: January 2026*
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*Version: 1.0*
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