# Reflect App - Keyword Research & Strategy

## iOS App Store Keyword Strategy

### Keyword Field Constraints
- **Character Limit**: 100 characters
- **Format**: Comma-separated, no spaces after commas
- **Rules**: No duplicates from title/subtitle, no competitor names

---

## Keyword Research Framework

### 1. Seed Keywords (Core Terms)

| Keyword | Relevance | Est. Volume | Competition |
|---------|-----------|-------------|-------------|
| mood tracker | High | High | High |
| mood journal | High | Medium | Medium |
| mood diary | High | Medium | Medium |
| feelings tracker | High | Low | Low |
| emotion tracker | High | Low | Low |
| emotional health | High | Medium | Medium |
| mental health | High | Very High | Very High |
| daily mood | High | Medium | Low |

### 2. Feature-Based Keywords

| Feature | Keywords |
|---------|----------|
| Live Activities | live activity,lock screen,dynamic island |
| Widgets | mood widget,home screen widget |
| Apple Watch | watch mood,wrist,companion |
| Streaks | mood streak,daily streak,streak tracker |
| Journaling | mood notes,mood journal,diary |
| Customization | custom themes,personalize |
| Statistics | mood insights,patterns,analytics |
| Quick Entry | quick mood,one tap,fast log |

### 3. Benefit-Based Keywords

| Benefit | Keywords |
|---------|----------|
| Self-Awareness | self awareness,understand emotions,know yourself |
| Mental Wellness | mental wellness,emotional wellbeing,mindful |
| Habit Building | habit tracker,daily habit,routine |
| Privacy | private journal,secure diary |
| Simplicity | simple mood,easy tracker,minimalist |

### 4. Problem-Based Keywords (What Users Search)

| Problem | Keywords |
|---------|----------|
| Anxiety Management | anxiety tracker,stress monitor |
| Depression Tracking | depression log,mental health check |
| Therapy Support | cbt tracker,therapy journal,counseling |
| Self-Improvement | self improvement,personal growth |
| Emotional Regulation | manage emotions,emotional balance |

### 5. Long-Tail Opportunities

These lower-competition phrases can yield quick wins:

- daily mood check in
- mood tracker with widget
- simple mood diary
- mood tracker apple watch
- quick mood log
- emotional wellness app
- feelings journal
- mood tracker streak
- private mood diary
- mood calendar

---

## Recommended Keyword Field

### Primary Recommendation (100 characters)

```
mood,diary,journal,feelings,emotion,wellness,anxiety,streak,widget,mindful,cbt,self,health,log,daily
```

**Character Count**: 99 characters

### Alternative Option A (Focus on Features)

```
diary,journal,feelings,emotional,wellness,widget,streak,watch,log,calendar,daily,pattern,insight
```

### Alternative Option B (Focus on Mental Health)

```
diary,journal,feelings,anxiety,stress,wellness,mindful,cbt,therapy,depression,calm,daily,emotion
```

---

## Keywords by Priority Tier

### Tier 1: Must-Have (High Volume, High Relevance)
1. mood (in title)
2. tracker (in subtitle)
3. diary
4. journal
5. feelings
6. wellness

### Tier 2: Important (Medium Volume, High Relevance)
7. emotion / emotional
8. anxiety
9. streak
10. widget
11. daily
12. mindful

### Tier 3: Supporting (Lower Volume, Quick Wins)
13. cbt
14. self
15. health
16. log
17. pattern
18. insight
19. calendar
20. watch

---

## Localization Keywords

### German (DE)
```
Tagebuch,Stimmung,Gefuhle,Wohlbefinden,Angst,Widget,Gesundheit,Emotion,Tracker,taglich,Muster
```

### Spanish (ES)
```
diario,estado de animo,emociones,bienestar,ansiedad,rastreador,salud mental,sentimientos,habito
```

### French (FR)
```
journal,humeur,emotions,bien-etre,anxiete,suivi,sante mentale,sentiments,quotidien,widget
```

### Japanese (JA)
```
日記,気分,感情,メンタルヘルス,ウィジェット,習慣,ウェルネス,トラッカー,健康,毎日
```

### Korean (KO)
```
일기,기분,감정,정신건강,위젯,습관,웰니스,트래커,건강,매일
```

### Portuguese - Brazil (PT-BR)
```
diario,humor,emocoes,bem-estar,ansiedade,rastreador,saude mental,sentimentos,habito,widget
```

---

## Seasonal Keyword Opportunities

### January (New Year)
- new year resolution
- self improvement
- fresh start
- healthy habits

### May (Mental Health Awareness Month)
- mental health awareness
- mental wellness
- emotional support
- self care

### September (Back to School / Routine)
- daily routine
- habit tracker
- organize life
- productivity

### November-December (Holiday Stress)
- stress relief
- holiday anxiety
- manage stress
- emotional balance

---

## Competitor Keyword Intelligence

### Keywords Competitors Rank For

Based on analysis of Daylio, Moodistory, and Moodnotes:

| Keyword | Daylio | Moodistory | Reflect Opportunity |
|---------|--------|------------|-------------------|
| mood tracker | #1 | #8 | Target Top 10 |
| mood journal | #2 | #5 | Target Top 10 |
| daily diary | #3 | #12 | Target Top 15 |
| feelings app | #15 | #20 | Win this keyword |
| emotion tracker | #8 | #18 | Win this keyword |
| streak tracker | N/A | N/A | Blue ocean |
| mood widget | #25 | #30 | Win this keyword |
| live activity | N/A | N/A | Blue ocean |

### Blue Ocean Keywords (Low Competition)

These keywords have low competition and Reflect can potentially rank quickly:

1. **live activity mood** - No major competitors
2. **mood streak tracker** - Unique positioning
3. **control center mood** - Unique feature
4. **quick mood log** - Speed-focused users
5. **mood tracker widget** - Feature-specific
6. **lock screen mood** - Unique iOS 16+ feature
7. **mood dynamic island** - Latest iOS feature

---

## Keyword Tracking Plan

### Tools to Use
- App Store Connect (Search Ads metrics)
- AppTweak or MobileAction (competitive intelligence)
- SensorTower (market analysis)

### Weekly Checks
- [ ] Track ranking for top 20 keywords
- [ ] Monitor competitor keyword changes
- [ ] Identify rising/trending terms
- [ ] Check for seasonal opportunities

### Monthly Reviews
- [ ] Analyze keyword performance
- [ ] Drop underperforming keywords
- [ ] Add new opportunity keywords
- [ ] Update localization keywords

---

## Next Iteration Plan

After 2 weeks of data:

1. Identify keywords with impressions but low taps (improve creative)
2. Find keywords with high taps but low installs (improve page conversion)
3. Discover new keywords from Search Ads data
4. Test alternative keyword field combinations

---

*Research Sources*:
- [AppTweak ASO Blog](https://www.apptweak.com/en/aso-blog/)
- [MobileAction ASO Research](https://www.mobileaction.co/blog/)
- [SplitMetrics App Store Optimization](https://splitmetrics.com/blog/)
- Competitor App Store listings analysis
- Mental health app market research (2025-2026)

---

*Last Updated: January 2026*
*Version: 1.0*