Reflect/docs/ASO-Keywords.md

Reflect App - Keyword Research & Strategy

iOS App Store Keyword Strategy

Keyword Field Constraints

• Character Limit: 100 characters
• Format: Comma-separated, no spaces after commas
• Rules: No duplicates from title/subtitle, no competitor names

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Keyword Research Framework

1. Seed Keywords (Core Terms)

Keyword	Relevance	Est. Volume	Competition
mood tracker	High	High	High
mood journal	High	Medium	Medium
mood diary	High	Medium	Medium
feelings tracker	High	Low	Low
emotion tracker	High	Low	Low
emotional health	High	Medium	Medium
mental health	High	Very High	Very High
daily mood	High	Medium	Low

2. Feature-Based Keywords

Feature	Keywords
Live Activities	live activity,lock screen,dynamic island
Widgets	mood widget,home screen widget
Apple Watch	watch mood,wrist,companion
Streaks	mood streak,daily streak,streak tracker
Journaling	mood notes,mood journal,diary
Customization	custom themes,personalize
Statistics	mood insights,patterns,analytics
Quick Entry	quick mood,one tap,fast log

3. Benefit-Based Keywords

Benefit	Keywords
Self-Awareness	self awareness,understand emotions,know yourself
Mental Wellness	mental wellness,emotional wellbeing,mindful
Habit Building	habit tracker,daily habit,routine
Privacy	private journal,secure diary
Simplicity	simple mood,easy tracker,minimalist

4. Problem-Based Keywords (What Users Search)

Problem	Keywords
Anxiety Management	anxiety tracker,stress monitor
Depression Tracking	depression log,mental health check
Therapy Support	cbt tracker,therapy journal,counseling
Self-Improvement	self improvement,personal growth
Emotional Regulation	manage emotions,emotional balance

5. Long-Tail Opportunities

These lower-competition phrases can yield quick wins:

• daily mood check in
• mood tracker with widget
• simple mood diary
• mood tracker apple watch
• quick mood log
• emotional wellness app
• feelings journal
• mood tracker streak
• private mood diary
• mood calendar

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Recommended Keyword Field

Primary Recommendation (100 characters)

mood,diary,journal,feelings,emotion,wellness,anxiety,streak,widget,mindful,cbt,self,health,log,daily

Character Count: 99 characters

Alternative Option A (Focus on Features)

diary,journal,feelings,emotional,wellness,widget,streak,watch,log,calendar,daily,pattern,insight

Alternative Option B (Focus on Mental Health)

diary,journal,feelings,anxiety,stress,wellness,mindful,cbt,therapy,depression,calm,daily,emotion

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Keywords by Priority Tier

Tier 1: Must-Have (High Volume, High Relevance)

1. mood (in title)
2. tracker (in subtitle)
3. diary
4. journal
5. feelings
6. wellness

Tier 2: Important (Medium Volume, High Relevance)

7. emotion / emotional
8. anxiety
9. streak
10. widget
11. daily
12. mindful

Tier 3: Supporting (Lower Volume, Quick Wins)

13. cbt
14. self
15. health
16. log
17. pattern
18. insight
19. calendar
20. watch

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Localization Keywords

German (DE)

Tagebuch,Stimmung,Gefuhle,Wohlbefinden,Angst,Widget,Gesundheit,Emotion,Tracker,taglich,Muster

Spanish (ES)

diario,estado de animo,emociones,bienestar,ansiedad,rastreador,salud mental,sentimientos,habito

French (FR)

journal,humeur,emotions,bien-etre,anxiete,suivi,sante mentale,sentiments,quotidien,widget

Japanese (JA)

日記,気分,感情,メンタルヘルス,ウィジェット,習慣,ウェルネス,トラッカー,健康,毎日

Korean (KO)

일기,기분,감정,정신건강,위젯,습관,웰니스,트래커,건강,매일

Portuguese - Brazil (PT-BR)

diario,humor,emocoes,bem-estar,ansiedade,rastreador,saude mental,sentimentos,habito,widget

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Seasonal Keyword Opportunities

January (New Year)

• new year resolution
• self improvement
• fresh start
• healthy habits

May (Mental Health Awareness Month)

• mental health awareness
• mental wellness
• emotional support
• self care

September (Back to School / Routine)

• daily routine
• habit tracker
• organize life
• productivity

November-December (Holiday Stress)

• stress relief
• holiday anxiety
• manage stress
• emotional balance

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Competitor Keyword Intelligence

Keywords Competitors Rank For

Based on analysis of Daylio, Moodistory, and Moodnotes:

Keyword	Daylio	Moodistory	Reflect Opportunity
mood tracker	#1	#8	Target Top 10
mood journal	#2	#5	Target Top 10
daily diary	#3	#12	Target Top 15
feelings app	#15	#20	Win this keyword
emotion tracker	#8	#18	Win this keyword
streak tracker	N/A	N/A	Blue ocean
mood widget	#25	#30	Win this keyword
live activity	N/A	N/A	Blue ocean

Blue Ocean Keywords (Low Competition)

These keywords have low competition and Reflect can potentially rank quickly:

1. live activity mood - No major competitors
2. mood streak tracker - Unique positioning
3. control center mood - Unique feature
4. quick mood log - Speed-focused users
5. mood tracker widget - Feature-specific
6. lock screen mood - Unique iOS 16+ feature
7. mood dynamic island - Latest iOS feature

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Keyword Tracking Plan

Tools to Use

• App Store Connect (Search Ads metrics)
• AppTweak or MobileAction (competitive intelligence)
• SensorTower (market analysis)

Weekly Checks

• Track ranking for top 20 keywords
• Monitor competitor keyword changes
• Identify rising/trending terms
• Check for seasonal opportunities

Monthly Reviews

• Analyze keyword performance
• Drop underperforming keywords
• Add new opportunity keywords
• Update localization keywords

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Next Iteration Plan

After 2 weeks of data:

1. Identify keywords with impressions but low taps (improve creative)
2. Find keywords with high taps but low installs (improve page conversion)
3. Discover new keywords from Search Ads data
4. Test alternative keyword field combinations

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Research Sources:

• AppTweak ASO Blog
• MobileAction ASO Research
• SplitMetrics App Store Optimization
• Competitor App Store listings analysis
• Mental health app market research (2025-2026)

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Last Updated: January 2026 Version: 1.0