Your feelings are yours. Here's how we keep it that way.
The short version: Reflect is built around privacy. Your mood data stays on your devices and in your personal iCloud account. We don't have user accounts, we don't sell data, and we can't read your entries. We collect anonymous usage analytics to improve the app — and you can opt out at any time.
Reflect is developed and operated by 88 Oak Apps ("we", "us", "our"). This Privacy Policy explains how we collect, use, and protect information when you use the Reflect app for iOS and watchOS ("the App").
The core of Reflect — your mood entries, notes, and photos — is stored locally on your device using Apple's SwiftData framework. If you have iCloud enabled, this data syncs automatically through your personal iCloud account via Apple's CloudKit.
We never have access to this data. It is stored on-device and, if iCloud is enabled, encrypted and synced by Apple. We cannot read, access, or recover your mood data.
If you grant permission, Reflect can integrate with Apple HealthKit to read and write mindful minutes and mood data. HealthKit data is governed by Apple's strict privacy policies and is never shared with us or any third party. We do not use HealthKit data for analytics, advertising, or any purpose other than displaying it to you within the App.
We collect anonymous usage analytics to understand how people use Reflect and to improve the app. This is handled through a self-hosted instance of PostHog, an open-source analytics platform, running on our own servers.
All analytics are collected anonymously. We do not create user accounts and do not link analytics data to any identity. Each device generates a random anonymous identifier that cannot be traced back to you.
Reflect may use PostHog's session replay feature, which captures anonymized visual recordings of app sessions to help us identify usability issues. Session replays do not capture text input, personal data, or mood content. This feature can be disabled at any time within the App. We may also disable it remotely if needed.
You can opt out of all analytics at any time in the App's Settings under the Privacy section. When opted out, no analytics data is collected or transmitted.
Reflect offers optional paid subscriptions ("Reflect+") managed entirely through Apple's App Store and StoreKit. Payment processing is handled by Apple. We do not collect or store your payment information, Apple ID, or billing details.
We receive anonymized subscription status information (e.g., whether a subscription is active, in a trial period, or expired) solely to unlock premium features within the App.
We do not sell, rent, or share your personal data with third parties. Period.
Our analytics data is processed on our self-hosted servers and is never shared with external analytics providers.
Your mood data is stored on-device using Apple's encrypted storage. If iCloud sync is enabled, data is encrypted in transit and at rest by Apple's CloudKit infrastructure.
Anonymous analytics data is stored on our self-hosted PostHog instance, which is secured with industry-standard encryption and access controls.
Because we don't collect personally identifiable information, most traditional data rights (access, portability, deletion) are handled directly through your device and iCloud account. You have full control over your data at all times.
You can:
Reflect is not directed at children under the age of 13. We do not knowingly collect any information from children. Since we don't collect personal information from any users, there is no risk of children's data being stored or processed.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the App after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or our privacy practices, contact us at: