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- Add thumbs-down feedback modal and preference API endpoint - Add AI UGC video platforms research doc - Add ReflectAd Remotion composition with public flow assets - Add gemini-ad-designer and poster-ad-designer pipeline skills - Add research_reflect_v1.1 pipeline script Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
180 lines
8.1 KiB
JavaScript
180 lines
8.1 KiB
JavaScript
import Database from 'better-sqlite3';
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const db = new Database('prisma/data/marketing.db');
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const brandIdentity = `# Brand Identity: Reflect
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## 1. Brand Personality
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Reflect is a quiet, meditative companion for your inner world. We create space for self-awareness without judgment — helping users notice their emotional patterns and grow through gentle observation, not productivity pressure.
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Core traits:
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- Meditative — calm, unhurried, intentional
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- Elegant — beautiful design is the product, not decoration
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- Introspective — curious about feelings, never prescriptive
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- Non-judgmental — every mood is valid, no "bad" days
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- Private — your feelings are yours alone
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## 2. Tone & Voice
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| Attribute | Guidance |
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|-----------|----------|
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| Register | Soft, poetic, like a journal entry |
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| Energy | Calm and still, never urgent |
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| Humor | Warm and gentle, never sarcastic |
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| Confidence| Reassuring, inviting |
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| Length | Short, breathing sentences with whitespace |
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Write like this: "A quiet space for your inner world."
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Not like this: "Track your moods with our powerful analytics dashboard!"
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## 3. CTA Patterns
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- Soft, inviting language — never pushy
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- Approved CTAs: "Begin reflecting", "Try Reflect free", "Start your journal", "Download Reflect"
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- Never use: "Buy now", "Don't miss out", "Limited time", "Act fast"
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## 4. Emoji Usage
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- Approved: 🌿 ✨ 🌙 💫 🪷 🫧
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- Max per post: 2
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- Never start a caption with an emoji
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- Prefer no emoji over forced emoji
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## 5. Hashtag Strategy
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- Primary (always include): #Reflect #MoodTracking
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- Secondary (rotate): #MentalWellness #DailyCheckIn #EmotionalHealth #Mindfulness #SelfAwareness #MoodJournal #InnerPeace
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- Never use: #Follow4Follow #Grind #Hustle
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## 6. Brand Colors
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- Primary: #3d5a4c (sage green — calm, grounded)
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- Accent: #c4956b (warm bronze — human warmth)
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- Background: #f5f1eb (warm cream — soft, inviting)
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- Dark mode: #141210 (deep charcoal — restful)
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- Mood palette: Red (horrible) → Orange (bad) → Blue (average) → Yellow (good) → Green (great)
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## 7. Typography
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- Headlines: Cormorant Garamond (serif, italic, weight 300-500) — poetic, editorial
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- Body: Outfit (sans-serif, weight 300-600) — clean, modern
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- Style: generous whitespace, breathing room between elements
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## 8. Visual Aesthetic
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- Japanese minimalism meets modern iOS
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- Soft rounded corners (24-28px radius)
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- Subtle grain texture overlays
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- Floating, breathing animations
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- Light/dark mode with warm tones in both
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- 12 curated themes (Zen Garden, Synthwave, Celestial, Editorial, Mixtape, Bloom, Heartfelt, Minimal, Luxe, Forecast, Playful, Journal)`;
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const productInfo = `# Product & Campaign Knowledge: Reflect
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## 1. Product Overview
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| Attribute | Details |
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|-----------|---------|
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| Product Name | Reflect |
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| Category | Mental Wellness & Mood Tracking |
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| Target Audience | Introspective adults 18-45 who value mental wellness, self-reflection, and beautiful design |
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| Brand Positioning | A quiet space for your inner world — the most beautiful mood journal on iOS |
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| Platforms | iOS, watchOS, widgets, Live Activities |
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| Company | 88 Oak Apps |
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| Bundle ID | com.88oakapps.reflect |
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## 2. Key Features
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| Feature | Benefit | Proof Point |
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|---------|---------|-------------|
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| Daily Mood Check-In | One tap to log how you feel on a 5-point scale | Horrible → Bad → Average → Good → Great with custom color coding |
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| AI-Powered Insights | Understand emotional patterns you can't see yourself | Uses on-device Apple Intelligence — private, no data leaves your phone |
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| 12 Curated Themes | Every check-in feels intentional and personal | Zen Garden, Synthwave, Celestial, Editorial, Mixtape, Bloom, Heartfelt, Minimal, Luxe, Forecast, Playful, Journal |
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| Multiple Visualizations | See your mood from every angle | Day view (chronological), Month view (calendar grid), Year view (aggregate stats) |
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| Apple Watch Companion | Log moods from your wrist | Complications and standalone app |
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| Widgets & Lock Screen | See your mood at a glance | Home screen widgets, Lock Screen widgets, Live Activity mood streaks |
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| iCloud Sync | Your journal everywhere | Automatic CloudKit syncing across all Apple devices |
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| HealthKit Integration | Connect mood to physical health | Optional sync to Apple Health |
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| Biometric Security | Private by default | Face ID / Touch ID lock |
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| Full Customization | Make it yours | 4 color schemes, 7 icon packs, multiple view styles |
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## 3. Campaign Direction
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- Goal: Drive app downloads on iOS
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- Key message: A quiet space for your inner world. Track your mood daily, see patterns emerge, and understand yourself better — all in the most beautiful journal on iOS.
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- Social proof: Loved by thousands of mindful users
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- Visual direction: Warm, meditative, editorial — cream backgrounds with sage green and bronze accents. Showcase the stunning theme system.
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- Hero screenshots: Day view with mood entries, month calendar grid, theme showcase
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- Target: Adults 18-45 interested in mindfulness, journaling, mental health, self-improvement, and beautiful app design
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## 4. Competitive Advantages
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- Stunning design with 12 cohesive themes (not just color swaps — each theme changes icons, layouts, animations, and mood entry styles)
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- AI insights powered by on-device Apple Intelligence (100% private)
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- Full Apple ecosystem: iPhone, Watch, widgets, Lock Screen, Live Activities, Siri, Shortcuts, Control Center
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- Privacy-first: data stays on your devices and iCloud, developers never see mood data
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- One-tap simplicity: no friction, no overthinking
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## 5. Competitors
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- Daylio — functional but dated design, no AI insights, no Apple Watch
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- Pixels Year — year-only view, no daily detail, no themes
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- Moodfit — clinical feel, too many features, overwhelming
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- Bearable — symptom tracker disguised as mood app, complex
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## 6. Subscription Model
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- 30-day free trial (full feature access)
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- Monthly subscription
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- Yearly subscription (best value)`;
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const platformGuidelines = `# Platform Guidelines
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## 1. Platform Overview
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| Platform | Content Type | Primary Tone | Hashtags |
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|----------|-------------|--------------|----------|
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| Instagram | Feed posts, Stories, Reels | Meditative, editorial, beautiful | Required (3-5) |
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| TikTok | Short video ads | Authentic, gentle, relatable | Required (3-5 trending) |
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| Nextdoor | Neighborhood posts, display ads | Warm, wellness-focused | None |
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## 2. Instagram
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### Specs
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| Format | Dimensions | Aspect Ratio |
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|--------|-----------|--------------|
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| Feed Post | 1080x1080 px | 1:1 |
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| Story/Reel | 1080x1920 px | 9:16 |
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### Caption Guidelines
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- Poetic hook in first line (before "more" truncation)
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- Structure: Reflective hook → Feature value → Soft CTA → line break → Hashtags
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- Max 2200 chars, aim for 100-200
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- Tone: like a journal entry, not a sales pitch
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### Visual Style
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- Warm cream backgrounds (#f5f1eb) or deep dark (#141210)
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- Sage green (#3d5a4c) and bronze (#c4956b) accents
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- Cormorant Garamond serif for headlines
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- Generous whitespace — let the design breathe
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- Showcase app themes and mood visualizations
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- Phone mockups in clean, minimal settings
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## 3. TikTok
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### Specs
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| Format | Dimensions | Length |
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|--------|-----------|--------|
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| Video Ad | 1080x1920 px (9:16) | 9-15s sweet spot |
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### Style Rules
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- Soft, contemplative feel (not aggressive trend-chasing)
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- Gentle text overlays with serif typography
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- Hook: relatable emotional moment in first 2 seconds
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- Show the beauty of the app — theme switching, mood logging, calendar views
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- Ambient music, not trending audio (unless it fits the meditative brand)
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## 4. Nextdoor
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### Specs
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| Format | Dimensions |
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|--------|-----------|
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| Spotlight Ad | 1200x1200 px |
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| Display Ad | 1200x628 px |
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### Style Rules
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- Warm, wellness-focused tone
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- No hashtags
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- Frame as self-care / daily ritual
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- CTA: "Try Reflect free" or "Start your mood journal"
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- Connect to seasonal wellness ("As the seasons change, check in with yourself")`;
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const stmt = db.prepare('UPDATE App SET brandIdentity = ?, productInfo = ?, platformGuidelines = ? WHERE slug = ?');
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stmt.run(brandIdentity, productInfo, platformGuidelines, 'reflect');
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console.log('Updated Reflect with all details');
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db.close();
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