2f89f36f86
- Update stats to include cost values for urgency - Ensure each stat relates directly to its feature's value proposition - Replace HVAC-specific stat with broader home repair data - Update documentation with reorganized sources and additional reference stats 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
90 lines
4.6 KiB
Markdown
90 lines
4.6 KiB
Markdown
# Onboarding Statistics Sources
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This document provides citations for the statistics used in the Casera iOS onboarding screens.
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## Statistics Used in the App
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### 1. "$6,000+ spent yearly on repairs that could've been prevented"
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**Sources:**
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- [Real Estate Witch Survey](https://www.realestatewitch.com/) - Homeowners spend an average of $6,087 every year on unexpected fixes
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- [CNBC / Hippo Insurance Report](https://www.cnbc.com/2023/01/05/homeowners-spent-up-to-6000-average-on-repairs-maintenance-in-2022.html) - In 2022, homeowners spent an average of $6,000 on maintenance and repairs
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- [Hippo Insurance Report](https://news.nationwide.com/homeowners-putting-off-home-upkeep-risking-damage/) - 65% of respondents who had something go wrong said they could have prevented it with proactive maintenance
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---
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### 2. "46% of homeowners spent $5,000+ on surprise repairs"
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**Source:** Hippo Insurance / Bluefield Group Report (2024)
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- [Average Homeowner Spent Over $5000 On Repairs In 2024](https://www.bluefieldgroup.com/blog/average-homeowner-spent-over-5000-on-repairs-in-2024/)
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**Key Findings:**
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- Almost half (46%) of surveyed homeowners reported spending more than $5,000 on unexpected home repairs in 2024
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- This was a 10% increase from 2023 (36%)
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- 83% of homeowners faced unexpected issues in 2024—nearly double the 46% reported in 2023
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---
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### 3. "47% of homebuyers lack emergency funds for repairs"
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**Source:** Self Storage / Moving.com Survey
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- [SURVEY: Nearly Half of Homebuyers Lack Emergency Savings for Home Costs](https://moving.selfstorage.com/cost-of-owning-a-home/)
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**Key Findings:**
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- 47% of American homebuyers lack an emergency fund to cover unexpected homeownership costs
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- Only 21% of Americans feel very prepared for unexpected homeownership costs
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- Over 1 in 3 panic when a home maintenance issue occurs due to lack of funds
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---
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### 4. "56% say sharing chores is key to a happy home"
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**Source:** Pew Research Center (Religious Landscape Study)
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- [Sharing chores a key to good marriage, say majority of married adults](https://www.pewresearch.org/short-reads/2016/11/30/sharing-chores-a-key-to-good-marriage-say-majority-of-married-adults/)
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**Key Finding:**
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- More than half of married U.S. adults (56%) say sharing household chores is "very important" to a successful marriage
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---
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## Additional Statistics for Reference
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These statistics were found during research and may be useful for future marketing materials:
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### HVAC & Filter Maintenance
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- **82%** of Americans fail to change their air filter monthly ([The Zebra Survey](https://www.thezebra.com/resources/research/air-filter-survey/))
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- **29%** of Americans never change their air filter at all
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- **85%** of HVAC repairs are related to lack of proper maintenance ([Design Comfort](https://www.designcomfortco.com/blog/hvac-services/studies-show-hvac-maintenance-pays-for-itself/))
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- HVAC replacement costs average $5,000-$10,000+ vs $200-400/year for maintenance
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- Homeowners can save **15%** on energy bills by keeping up with filter replacement (U.S. Department of Energy)
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### Cost of Neglect Examples
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- Roof: $300-800/year maintenance vs $15,000-40,000 replacement
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- Water damage: Average repair cost of $2,386-$3,342
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- Foundation repairs: Average $8,000-15,000
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- Emergency repairs average **$1,200+** vs ~$100 for preventive maintenance
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### Homeowner Behavior
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- **60%** of homeowners delay routine maintenance due to cost ([FinanceBuzz](https://financebuzz.com/homeowner-maintenance-repairs-survey))
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- **59%** have put off necessary repairs due to cost ([AHS](https://www.ahs.com/home-matters/homebuyer-hub-resources-and-guides/home-maintenance-issues-statistics/))
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- **41%** have paid for major repairs they believe could have been avoided with better maintenance ([Nationwide](https://news.nationwide.com/homeowners-putting-off-home-upkeep-risking-damage/))
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### Annual Spending Data
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- Average homeowner spends **$3,018/year** on maintenance (Angi Survey)
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- Average homeowner spends **$2,321/year** on emergency repairs (Angi)
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- Zillow/Thumbtack estimate **$9,390/year** on total home-related expenses
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- Recommended savings: **1-4%** of home value annually for maintenance
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### Digital Organization Benefits
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- Families using digital organization tools report **37% more** completed responsibilities ([Journal of Family Psychology, 2023](https://www.familydaily.app/blog/digital-chore-chart-systems))
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- **42% decrease** in household-related conflicts with digital tools
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---
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## Notes
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- Statistics gathered December 2024
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- All percentages rounded for presentation
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- Sources should be periodically reviewed for updates
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- Consider adding app-specific statistics as user data becomes available
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