8e937a5646
- Fix repeat-city travel placement: use stop indices instead of global city name matching so Follow Team trips with repeat cities show travel correctly - Add TravelPlacement helper and regression tests (7 tests) - Add alternate app icons for each theme, auto-switch on theme change - Fix index-out-of-range crash in AnimatedSportsBackground (19 configs, was iterating 20) - Add marketing video configs, engine, and new video components - Add docs and data exports Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
134 lines
5.5 KiB
Markdown
134 lines
5.5 KiB
Markdown
# SportsTime 90-Day Growth Operator Checklist
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Use this as a weekly execution sheet. Check every item before ending the week.
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## KPI Guardrails (Track Weekly)
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- [ ] Installs (weekly) hit target
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- [ ] `install -> trip_saved` activation rate improves or holds
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- [ ] `paywall_view -> purchase_success` conversion improves or holds
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- [ ] D1 retention
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- [ ] D7 retention
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- [ ] Revenue and subscriber count
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## Week 1
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- [ ] Implement core analytics events (`first_open`, `onboarding_completed`, `trip_options_generated`, `trip_saved`, `paywall_viewed`, `purchase_success`, `trip_shared`, `poll_created`, `stadium_visit_logged`)
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- [ ] Build dashboard for activation, paywall conversion, retention, revenue
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- [ ] Finalize App Store title, subtitle, keywords
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- [ ] Draft 8 screenshot concepts (one value message each)
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- [ ] Build launch waitlist landing page with one CTA
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- [ ] Add email capture with simple segmentation (league + home city)
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- [ ] Create 5 short-form video scripts for launch
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## Week 2
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- [ ] Produce and queue at least 10 short videos
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- [ ] Recruit first 150 TestFlight users (Reddit/X/DM outreach)
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- [ ] Run TestFlight mission: every tester plans and saves 1 trip
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- [ ] Collect and tag beta feedback (onboarding, route quality, pricing, bugs)
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- [ ] Implement review prompt trigger after successful `trip_saved` + second session
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- [ ] Prepare press and creator outreach list (minimum 100 contacts total)
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## Week 3 (Launch Week)
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- [ ] Monday: release readiness check, analytics sanity, content queue ready
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- [ ] Tuesday: App Store release + Product Hunt launch
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- [ ] Tuesday: send launch email to waitlist
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- [ ] Tuesday: start Apple Search Ads exact-match campaign
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- [ ] Wednesday: publish 3 value-first Reddit posts
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- [ ] Thursday: post 3 short videos (team-specific route examples)
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- [ ] Friday: send 50 personalized press/newsletter/podcast pitches
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- [ ] Weekend: run user-generated “Stadium Challenge” post format
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- [ ] Sunday: funnel review and quick fixes shipped
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## Week 4
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- [ ] Publish post-launch update with roadmap and fixes
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- [ ] Optimize onboarding copy based on Week 3 drop-offs
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- [ ] Optimize paywall copy and placement based on Week 3 conversion
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- [ ] Refresh App Store screenshots with top-performing messaging angle
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- [ ] Collect first 50 App Store reviews
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- [ ] Start weekly “Route Drop” newsletter
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## Week 5
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- [ ] Ship referral flow (`referral_accepted` tracked)
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- [ ] Ship creator deep links with source tagging
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- [ ] Publish 5 new short videos tied to upcoming game windows
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- [ ] Launch one “origin city -> weekend trips” content page
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- [ ] Cut any paid channel/ad set above kill threshold CPI
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## Week 6
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- [ ] Launch first pricing/paywall test (copy, offer framing, or annual emphasis)
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- [ ] Add push nudges for unfinished trip planning (24-hour trigger)
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- [ ] Publish 5 route-focused short videos
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- [ ] Run outreach wave #2 to 30 creators with custom team routes
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- [ ] Review retention cohorts by planning mode
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## Week 7
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- [ ] Launch second paywall/pricing test (alternate variant)
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- [ ] Ship one viral sharing improvement (better card CTA, cleaner share template, deep-link recovery)
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- [ ] Publish 2 SEO pages for team/month route templates
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- [ ] Run Reddit AMA-style value thread (planning workflows, not promo spam)
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- [ ] Weekly KPI review and decision log updated
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## Week 8
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- [ ] Launch “Stadium Progress” social campaign format
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- [ ] Add push trigger for favorite-team high-density game window
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- [ ] Publish 5 short videos and 1 long-form walkthrough
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- [ ] Expand creator program with simple affiliate-like tracking code
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- [ ] Rebalance paid budget to top channel only
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## Week 9
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- [ ] Ship public route template library MVP
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- [ ] Publish 3 new city-based route pages for SEO
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- [ ] Audit funnel by source (`utm_source`, `creative_id`)
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- [ ] Replace lowest-performing screenshot and subtitle variant
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- [ ] Gather 10 qualitative user calls or DM interviews
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## Week 10
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- [ ] Launch “Challenge” feature campaign (e.g., 30 stadiums progress stories)
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- [ ] Add one retention feature driven by user feedback
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- [ ] Publish 5 short videos with playoff/rivalry angles
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- [ ] Outreach wave #3 to niche podcasts/newsletters
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- [ ] Validate CAC vs 30-day value trend
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## Week 11
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- [ ] Localize App Store metadata to Spanish (US-focused)
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- [ ] Re-run ASO keyword refresh from actual query data
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- [ ] Ship referral optimization (friction reduction + clearer reward copy)
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- [ ] Run one focused promo with creator partner
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- [ ] Weekly KPI review and decision log updated
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## Week 12
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- [ ] Prepare playoff-season campaign package (assets, routes, content calendar)
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- [ ] Create best-performing content playbook from last 60 days
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- [ ] Consolidate winning onboarding/paywall variants as new default
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- [ ] Publish retention and win-back email sequence v2
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- [ ] Collect net-new review push to pass 100 reviews total
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## Week 13 (Day 85-90)
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- [ ] Run full 90-day retrospective: installs, activation, retention, revenue, CAC/LTV
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- [ ] Decide channel strategy for next 90 days (double down on top 1-2)
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- [ ] Lock next-quarter growth bets (3 max)
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- [ ] Archive failed experiments and reasons
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- [ ] Publish internal growth memo with next-quarter numeric targets
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## Weekly Operating Rhythm (Repeat Every Week)
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- [ ] Monday: KPI review + top 3 experiments selected
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- [ ] Tuesday: ship product changes tied to funnel
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- [ ] Wednesday: distribution day (community + creator outreach)
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- [ ] Thursday: content day (short-form + newsletter)
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- [ ] Friday: experiment readout + budget reallocation
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- [ ] Sunday: prepare next week assets and schedule
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