8e937a5646
- Fix repeat-city travel placement: use stop indices instead of global city name matching so Follow Team trips with repeat cities show travel correctly - Add TravelPlacement helper and regression tests (7 tests) - Add alternate app icons for each theme, auto-switch on theme change - Fix index-out-of-range crash in AnimatedSportsBackground (19 configs, was iterating 20) - Add marketing video configs, engine, and new video components - Add docs and data exports Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
137 lines
3.1 KiB
Markdown
137 lines
3.1 KiB
Markdown
# SportsTime Monday Growth Review Template
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Use this every Monday. Timebox: 20-30 minutes.
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## 1) Week Snapshot
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`review_date:`
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`review_owner:`
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`week_range:`
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`headline:` one sentence on how the week went.
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## 2) KPI Scorecard (This Week vs Last Week vs Goal)
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| Metric | This Week | Last Week | Delta | Goal | Status (Green/Yellow/Red) |
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|---|---:|---:|---:|---:|---|
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| Installs | | | | | |
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| Cost (paid spend) | | | | | |
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| CPI | | | | | |
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| Activation rate (`install -> trip_saved`) | | | | | |
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| Paywall view rate | | | | | |
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| Paywall conversion (`paywall_view -> purchase_success`) | | | | | |
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| New subscribers | | | | | |
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| Weekly revenue | | | | | |
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| D1 retention | | | | | |
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| D7 retention | | | | | |
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| D30 retention | | | | | |
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| Shares per activated user | | | | | |
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## 3) Funnel Breakdown
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| Step | Users | Conversion from prior step | Notes |
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|---|---:|---:|---|
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| Installs | | | |
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| First open | | | |
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| Onboarding complete | | | |
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| Trip options generated | | | |
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| Trip saved | | | |
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| Paywall viewed | | | |
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| Purchase started | | | |
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| Purchase success | | | |
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`largest_drop_off_step:`
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`suspected_cause:`
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`fix_to_ship_this_week:`
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## 4) Channel Performance
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| Channel | Spend | Installs | CPI | Activation rate | Purchase rate | Keep / Improve / Cut |
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|---|---:|---:|---:|---:|---:|---|
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| App Store Organic | | | | | | |
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| Apple Search Ads | | | | | | |
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| TikTok Organic | | | | | | |
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| TikTok Paid | | | | | | |
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| Meta Paid | | | | | | |
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| Reddit | | | | | | |
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| Creator/Influencer | | | | | | |
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| Referral/Invite | | | | | | |
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## 5) Experiments Reviewed
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### Experiment 1
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`name:`
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`hypothesis:`
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`change_shipped:`
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`result:`
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`decision:` Ship / Iterate / Kill
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### Experiment 2
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`name:`
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`hypothesis:`
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`change_shipped:`
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`result:`
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`decision:` Ship / Iterate / Kill
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### Experiment 3
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`name:`
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`hypothesis:`
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`change_shipped:`
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`result:`
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`decision:` Ship / Iterate / Kill
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## 6) Product + UX Issues
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Top friction points from analytics, support, or user feedback:
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1.
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2.
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3.
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`highest_priority_fix_for_this_week:`
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## 7) Content + Distribution Review
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| Content Type | Published | Avg views | Avg CTR to store/site | Top performer | Next action |
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|---|---:|---:|---:|---|---|
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| TikTok/Reels | | | | | |
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| X/Twitter | | | | | |
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| Reddit posts/comments | | | | | |
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| Email newsletter | | | | | |
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| Creator placements | | | | | |
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`winning_content_angle:`
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`angle_to_drop:`
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## 8) Decisions (Write Explicitly)
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1.
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2.
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3.
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## 9) This Week Plan (Top 3 Priorities Only)
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1.
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2.
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3.
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## 10) Owner + Deadline Grid
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| Task | Owner | Deadline | Success metric |
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|---|---|---|---|
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## 11) Risk Watch
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`biggest_risk_next_2_weeks:`
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`mitigation:`
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## 12) Weekly Close Checklist
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- [ ] KPI table filled with real numbers
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- [ ] One funnel fix selected and scheduled
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- [ ] One distribution channel reduced or scaled based on data
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- [ ] Three decisions documented
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- [ ] Three priorities set for current week
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