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Reflect/docs/competitors/README.md
Trey t 0442eab1f8 Rebrand entire project from Feels to Reflect
Complete rename across all bundle IDs, App Groups, CloudKit containers,
StoreKit product IDs, data store filenames, URL schemes, logger subsystems,
Swift identifiers, user-facing strings (7 languages), file names, directory
names, Xcode project, schemes, assets, and documentation.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-26 11:47:16 -06:00

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# Competitor Analysis - Mood Tracking Apps
Analysis of top 5 mood tracking app competitors on the iOS App Store.
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## Overview Comparison
| App | Rating | Reviews | Price | Differentiator |
|-----|--------|---------|-------|----------------|
| [Daylio](./daylio/) | 4.8 | 57K | Free + IAP | No-typing micro-diary |
| [Reflectly](./reflectly/) | 4.6 | 82K | Free + IAP | AI-powered journaling |
| [Moodnotes](./moodnotes/) | 4.7 | 11K | Free + IAP | CBT-based, clinical psychology |
| [Moodistory](./moodistory/) | 4.8 | 846 | Free + IAP | Privacy-first, lightweight |
| [Bearable](./bearable/) | 4.8 | 4.7K | Free + IAP | Comprehensive health/symptom tracking |
---
## App Store URLs
1. **Daylio:** https://apps.apple.com/us/app/daylio-journal-daily-diary/id1194023242
2. **Reflectly:** https://apps.apple.com/us/app/reflectly-journal-ai-diary/id1241229134
3. **Moodnotes:** https://apps.apple.com/us/app/moodnotes-mood-tracker/id1019230398
4. **Moodistory:** https://apps.apple.com/us/app/emotion-tracker-moodistory/id1335347860
5. **Bearable:** https://apps.apple.com/us/app/bearable-symptom-tracker/id1482581097
---
## Market Positioning
### By Review Count (Market Size Indicator)
1. Reflectly - 82K reviews (largest user base)
2. Daylio - 57K reviews
3. Moodnotes - 11K reviews
4. Bearable - 4.7K reviews
5. Moodistory - 846 reviews (indie)
### By Approach
- **Quick Logging:** Daylio, Moodistory (tap-based, no typing)
- **AI/Smart:** Reflectly (AI-driven prompts)
- **Clinical/CBT:** Moodnotes (psychology-backed)
- **Health Focused:** Bearable (chronic illness, symptoms)
### By Price Point (Monthly)
- Moodnotes: $14.99/mo (highest)
- Reflectly: $9.99/mo
- Bearable: $6.99/mo
- Daylio: Variable tiers
- Moodistory: Variable tiers (lowest)
---
## Feature Comparison
| Feature | Daylio | Reflectly | Moodnotes | Moodistory | Bearable |
|---------|--------|-----------|-----------|------------|----------|
| Quick tap logging | Yes | No | No | Yes | Yes |
| AI features | No | Yes | No | No | No |
| CBT-based | No | Yes | Yes | No | No |
| Apple Watch | Yes | No | Yes | Yes | No |
| Apple Health | Yes | No | No | Yes | Yes |
| Year in Pixels | Yes | No | No | Yes | No |
| Privacy focus | Medium | Low | Medium | High | Medium |
| Widgets | Yes | Yes | No | Yes | No |
| Voice input | Yes | Yes | No | No | No |
| Export data | Yes | Yes | Yes | Yes | Yes |
---
## Downloaded Assets
### Screenshots Available
- Moodnotes: 7 screenshots
- Moodistory: 10 screenshots
- Reflectly: 8 screenshots
### App Icons Only (Screenshots not via API)
- Daylio
- Bearable
---
## Key Takeaways for Reflect
1. **Quick logging is valued** - Daylio and Moodistory emphasize speed
2. **Privacy is a differentiator** - Moodistory's privacy-first approach stands out
3. **AI is trending** - Reflectly's AI positioning attracts users
4. **Visual insights matter** - Year in Pixels and calendars are common
5. **Apple ecosystem integration** - Watch, Health, Widgets are expected
6. **CBT/psychology backing** - Adds credibility for mental health positioning
---
*Analysis conducted January 2026*