271 lines
6.4 KiB
Markdown
271 lines
6.4 KiB
Markdown
# Feels Promo Video - Future Concepts
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This document outlines additional promotional video concepts to target different user segments and marketing channels.
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---
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## Concept A: "30 Seconds to Self-Awareness"
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**Duration**: 30 seconds
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**Target**: New Year's resolution crowd, mental health awareness campaigns
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**Tone**: Motivational, aspirational
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### Scene Flow
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```
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[0-5s] HOOK: "What if understanding yourself took 5 seconds a day?"
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[5-12s] DEMO: Quick-fire mood logging from widget, watch, app
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[12-18s] PAYOFF: Calendar filling with colors → Year View heatmap
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[18-25s] INSIGHTS: AI insight card appearing with personalized message
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[25-30s] CTA: App icon + "Start today. Understand tomorrow."
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```
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### Key Visuals
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- Time-lapse of mood entries accumulating
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- Split-screen: logging (left) → patterns emerging (right)
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- Focus on the "aha moment" when patterns become visible
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---
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## Concept B: "The No-Journal Journal"
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**Duration**: 20 seconds
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**Target**: People who've tried and abandoned journaling apps
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**Tone**: Relatable, humorous, practical
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### Scene Flow
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```
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[0-4s] PROBLEM: Text overlay "Journaling is hard" → crossed out
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[4-8s] SOLUTION: "Feels is easy" → one tap → done animation
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[8-14s] COMPARISON: Journal app (complex) vs Feels (simple)
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[14-18s] BENEFIT: Same insights, fraction of effort
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[18-20s] CTA: "Finally, tracking that sticks"
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```
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### Key Visuals
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- Side-by-side comparison (typing vs tapping)
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- Exaggerated "effort meter" going from high to low
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- Calendar streak growing effortlessly
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---
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## Concept C: "Your Year in Feelings"
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**Duration**: 15 seconds
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**Target**: Social media (Instagram Reels, TikTok)
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**Tone**: Aesthetic, shareable, FOMO-inducing
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### Scene Flow
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```
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[0-3s] HOOK: Beautiful Year View heatmap filling in
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[3-8s] ZOOM: Into specific days, showing mood details
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[8-12s] SHARE: Year-in-review card being generated
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[12-15s] CTA: "What will YOUR year look like?"
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```
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### Key Visuals
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- Satisfying animation of colors appearing
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- Premium, aesthetic design emphasis
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- The shareable card as social proof
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---
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## Concept D: "Always There"
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**Duration**: 25 seconds
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**Target**: Apple ecosystem users
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**Tone**: Seamless, integrated, premium
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### Scene Flow
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```
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[0-5s] SCENE 1: Morning - iPhone widget tap while coffee
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[5-10s] SCENE 2: Midday - Apple Watch glance at work
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[10-15s] SCENE 3: Evening - Lock Screen Live Activity
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[15-20s] SCENE 4: Night - Quick note before bed
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[20-25s] CTA: "Your mood tracker, wherever you are"
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```
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### Key Visuals
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- Lifestyle shots (hands, devices in context)
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- Seamless device transitions
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- Emphasis on Apple ecosystem integration
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---
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## Concept E: "Make It Yours"
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**Duration**: 20 seconds
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**Target**: Customization-focused users, Gen Z
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**Tone**: Expressive, creative, personal
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### Scene Flow
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```
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[0-5s] RAPID MONTAGE: Different themes flashing by
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[5-10s] FOCUS: One theme in detail, showing variations
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[10-15s] ICONS: Different mood icon packs cycling
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[15-18s] WIDGETS: Custom widgets on home screen
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[18-20s] CTA: "12 themes. Unlimited you."
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```
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### Key Visuals
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- Quick cuts between dramatically different looks
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- Color explosions during theme transitions
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- Focus on personality expression
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---
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## Concept F: "Privacy First"
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**Duration**: 15 seconds
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**Target**: Privacy-conscious users
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**Tone**: Trustworthy, secure, Apple-aligned
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### Scene Flow
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```
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[0-3s] TEXT: "Your feelings are personal"
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[3-8s] VISUAL: Data flowing into iCloud (encrypted visual)
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[8-12s] HEALTH: Apple Health integration badge
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[12-15s] CTA: "Private. Secure. Yours."
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```
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### Key Visuals
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- Shield/lock iconography
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- iCloud and HealthKit logos
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- No server, no tracking messaging
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---
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## Concept G: "The Streak Effect"
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**Duration**: 20 seconds
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**Target**: Gamification lovers, habit builders
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**Tone**: Motivational, game-like, rewarding
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### Scene Flow
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```
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[0-5s] HOOK: Streak counter at 0 → building up
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[5-12s] BUILD: Calendar days filling, streak growing
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[12-16s] CELEBRATE: Milestone celebration animation
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[16-20s] CTA: "How long can you go?"
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```
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### Key Visuals
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- Streak number incrementing dramatically
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- Celebration particles/confetti
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- Progress bar filling satisfaction
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---
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## Seasonal Variants
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### New Year (January)
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**Hook**: "New year, new understanding of yourself"
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**Visual**: Year View starting fresh, first entry being made
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**CTA**: "Start your journey January 1st"
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### Mental Health Month (May)
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**Hook**: "Small check-ins. Big self-awareness."
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**Visual**: Gentle, soft colors, supportive messaging
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**CTA**: "Your mental wellness companion"
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### Back to School (August)
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**Hook**: "Track your journey through the semester"
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**Visual**: Student-relatable scenarios
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**CTA**: "The simplest self-care routine"
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### Holiday Season (December)
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**Hook**: "Reflect on your year. All of it."
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**Visual**: Year in review, sharing with loved ones
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**CTA**: "See how far you've come"
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---
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## Platform-Specific Cuts
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### App Store Preview (30s max)
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- Full feature showcase
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- High production value
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- Sound on expected
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### Instagram Reels (15-30s)
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- Vertical format
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- Hook in first 2 seconds
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- Text overlays (sound off friendly)
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- Trending audio compatible
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### TikTok (15-60s)
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- Casual, authentic feel
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- Quick cuts
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- Trend-adaptable structure
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### YouTube Pre-Roll (6s)
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- Ultra-condensed hook
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- Single feature focus
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- Immediate brand recognition
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### Facebook/Meta (15s)
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- Sound off friendly
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- Clear text overlays
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- Emotional appeal
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---
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## A/B Testing Priorities
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### Test 1: Hook Variations
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- A: "Track your mood in one tap"
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- B: "Your mood. Your journey. Your way."
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- C: "The simplest mood tracker"
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### Test 2: Feature Focus
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- A: Lead with Widgets
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- B: Lead with Insights
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- C: Lead with Year View
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### Test 3: Visual Style
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- A: Lifestyle (hands, real contexts)
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- B: Product (device mockups)
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- C: Abstract (colors, animations)
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### Test 4: CTA Messaging
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- A: "Download now"
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- B: "Start your journey"
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- C: "Try free for 30 days"
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---
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## Production Checklist
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### Pre-Production
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- [ ] Script final approval
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- [ ] Shot list created
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- [ ] Assets gathered (screenshots, icons)
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- [ ] Music licensed
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### Production
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- [ ] Remotion scenes built
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- [ ] All animations tuned
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- [ ] Preview reviewed on mobile
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### Post-Production
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- [ ] Color grading consistent
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- [ ] Audio levels balanced
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- [ ] Captions/text readable at small sizes
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- [ ] Export in all required formats
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### Delivery
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- [ ] App Store (1080x1920, H.264)
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- [ ] Instagram (1080x1920, <30s)
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- [ ] TikTok (1080x1920, with watermark)
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- [ ] YouTube (1080x1920 or 1920x1080)
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---
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*Last Updated: January 2026*
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