6.4 KiB
Feels Promo Video - Future Concepts
This document outlines additional promotional video concepts to target different user segments and marketing channels.
Concept A: "30 Seconds to Self-Awareness"
Duration: 30 seconds Target: New Year's resolution crowd, mental health awareness campaigns Tone: Motivational, aspirational
Scene Flow
[0-5s] HOOK: "What if understanding yourself took 5 seconds a day?"
[5-12s] DEMO: Quick-fire mood logging from widget, watch, app
[12-18s] PAYOFF: Calendar filling with colors → Year View heatmap
[18-25s] INSIGHTS: AI insight card appearing with personalized message
[25-30s] CTA: App icon + "Start today. Understand tomorrow."
Key Visuals
- Time-lapse of mood entries accumulating
- Split-screen: logging (left) → patterns emerging (right)
- Focus on the "aha moment" when patterns become visible
Concept B: "The No-Journal Journal"
Duration: 20 seconds Target: People who've tried and abandoned journaling apps Tone: Relatable, humorous, practical
Scene Flow
[0-4s] PROBLEM: Text overlay "Journaling is hard" → crossed out
[4-8s] SOLUTION: "Feels is easy" → one tap → done animation
[8-14s] COMPARISON: Journal app (complex) vs Feels (simple)
[14-18s] BENEFIT: Same insights, fraction of effort
[18-20s] CTA: "Finally, tracking that sticks"
Key Visuals
- Side-by-side comparison (typing vs tapping)
- Exaggerated "effort meter" going from high to low
- Calendar streak growing effortlessly
Concept C: "Your Year in Feelings"
Duration: 15 seconds Target: Social media (Instagram Reels, TikTok) Tone: Aesthetic, shareable, FOMO-inducing
Scene Flow
[0-3s] HOOK: Beautiful Year View heatmap filling in
[3-8s] ZOOM: Into specific days, showing mood details
[8-12s] SHARE: Year-in-review card being generated
[12-15s] CTA: "What will YOUR year look like?"
Key Visuals
- Satisfying animation of colors appearing
- Premium, aesthetic design emphasis
- The shareable card as social proof
Concept D: "Always There"
Duration: 25 seconds Target: Apple ecosystem users Tone: Seamless, integrated, premium
Scene Flow
[0-5s] SCENE 1: Morning - iPhone widget tap while coffee
[5-10s] SCENE 2: Midday - Apple Watch glance at work
[10-15s] SCENE 3: Evening - Lock Screen Live Activity
[15-20s] SCENE 4: Night - Quick note before bed
[20-25s] CTA: "Your mood tracker, wherever you are"
Key Visuals
- Lifestyle shots (hands, devices in context)
- Seamless device transitions
- Emphasis on Apple ecosystem integration
Concept E: "Make It Yours"
Duration: 20 seconds Target: Customization-focused users, Gen Z Tone: Expressive, creative, personal
Scene Flow
[0-5s] RAPID MONTAGE: Different themes flashing by
[5-10s] FOCUS: One theme in detail, showing variations
[10-15s] ICONS: Different mood icon packs cycling
[15-18s] WIDGETS: Custom widgets on home screen
[18-20s] CTA: "12 themes. Unlimited you."
Key Visuals
- Quick cuts between dramatically different looks
- Color explosions during theme transitions
- Focus on personality expression
Concept F: "Privacy First"
Duration: 15 seconds Target: Privacy-conscious users Tone: Trustworthy, secure, Apple-aligned
Scene Flow
[0-3s] TEXT: "Your feelings are personal"
[3-8s] VISUAL: Data flowing into iCloud (encrypted visual)
[8-12s] HEALTH: Apple Health integration badge
[12-15s] CTA: "Private. Secure. Yours."
Key Visuals
- Shield/lock iconography
- iCloud and HealthKit logos
- No server, no tracking messaging
Concept G: "The Streak Effect"
Duration: 20 seconds Target: Gamification lovers, habit builders Tone: Motivational, game-like, rewarding
Scene Flow
[0-5s] HOOK: Streak counter at 0 → building up
[5-12s] BUILD: Calendar days filling, streak growing
[12-16s] CELEBRATE: Milestone celebration animation
[16-20s] CTA: "How long can you go?"
Key Visuals
- Streak number incrementing dramatically
- Celebration particles/confetti
- Progress bar filling satisfaction
Seasonal Variants
New Year (January)
Hook: "New year, new understanding of yourself" Visual: Year View starting fresh, first entry being made CTA: "Start your journey January 1st"
Mental Health Month (May)
Hook: "Small check-ins. Big self-awareness." Visual: Gentle, soft colors, supportive messaging CTA: "Your mental wellness companion"
Back to School (August)
Hook: "Track your journey through the semester" Visual: Student-relatable scenarios CTA: "The simplest self-care routine"
Holiday Season (December)
Hook: "Reflect on your year. All of it." Visual: Year in review, sharing with loved ones CTA: "See how far you've come"
Platform-Specific Cuts
App Store Preview (30s max)
- Full feature showcase
- High production value
- Sound on expected
Instagram Reels (15-30s)
- Vertical format
- Hook in first 2 seconds
- Text overlays (sound off friendly)
- Trending audio compatible
TikTok (15-60s)
- Casual, authentic feel
- Quick cuts
- Trend-adaptable structure
YouTube Pre-Roll (6s)
- Ultra-condensed hook
- Single feature focus
- Immediate brand recognition
Facebook/Meta (15s)
- Sound off friendly
- Clear text overlays
- Emotional appeal
A/B Testing Priorities
Test 1: Hook Variations
- A: "Track your mood in one tap"
- B: "Your mood. Your journey. Your way."
- C: "The simplest mood tracker"
Test 2: Feature Focus
- A: Lead with Widgets
- B: Lead with Insights
- C: Lead with Year View
Test 3: Visual Style
- A: Lifestyle (hands, real contexts)
- B: Product (device mockups)
- C: Abstract (colors, animations)
Test 4: CTA Messaging
- A: "Download now"
- B: "Start your journey"
- C: "Try free for 30 days"
Production Checklist
Pre-Production
- Script final approval
- Shot list created
- Assets gathered (screenshots, icons)
- Music licensed
Production
- Remotion scenes built
- All animations tuned
- Preview reviewed on mobile
Post-Production
- Color grading consistent
- Audio levels balanced
- Captions/text readable at small sizes
- Export in all required formats
Delivery
- App Store (1080x1920, H.264)
- Instagram (1080x1920, <30s)
- TikTok (1080x1920, with watermark)
- YouTube (1080x1920 or 1920x1080)
Last Updated: January 2026