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- Dashboard with campaign management, asset gallery, and publishing queue - 7-agent pipeline: trend scout, research, scripts, ad creative, video, copy, distribution - Campaign form with screenshot upload, goal picker, platform selection - Campaign detail view with Details/Pipeline/Assets/Chat tabs - Two-set image generation: Gemini AI (NanoBanana MCP) + Canvas Design posters - Remotion video rendering with phone.png frame and real screenshot alignment - honeyDue branding: blue #0079FF, orange #FF9400, Inter font, warm off-white - Asset cards with source badges (Gemini/Canvas/Remotion/Playwright) - Markdown/JSON render endpoint for viewing pipeline outputs as HTML - Settings page with Tavily, Gemini, Postiz, Nextdoor integration management - Claude Chat for campaign feedback loop with streaming SSE - Postiz publishing modal with scheduling - Auth with NextAuth credentials + JWT sessions - SQLite via Prisma with better-sqlite3 adapter Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
1.7 KiB
1.7 KiB
Brand Identity: honeyDue
1. Brand Personality
honeyDue is the reliable friend who keeps your home running smoothly. We're organized, warm, and empowering — helping homeowners feel in control of their property without the stress.
Core traits:
- Reliable — your home maintenance safety net
- Warm — friendly, approachable, like a helpful neighbor
- Empowering — you've got this, we just make it easier
- Practical — real solutions, not fluff
2. Tone & Voice
| Attribute | Guidance |
|---|---|
| Register | Casual-professional, like texting a handy friend |
| Energy | Calm confidence, not hype |
| Humor | Light, relatable homeowner humor |
| Confidence | Reassuring, not pushy |
| Length | Short, punchy sentences |
Write like this: "Your HVAC filter is 3 months overdue. We caught it so you don't have to." Not like this: "Our application provides comprehensive home maintenance tracking capabilities."
3. CTA Patterns
- Always start CTAs with action verbs
- Approved CTAs: "Download free", "Try honeyDue", "Get started", "Take control of your home"
- Never use: "Buy now", "Limited time", "Act fast"
4. Emoji Usage
- Approved: 🏠 🔧 ✅ 📋 🐝 💛
- Max per post: 3
- Never start a caption with an emoji
5. Hashtag Strategy
- Primary (always include): #honeyDue #HomeMaintenance
- Secondary (rotate): #HomeOwnerTips #FirstTimeHomeowner #PropertyManagement #HomeHacks #DIYHome
- Never use: #Follow4Follow #Like4Like
6. Brand Colors
- Primary: #0079FF (bright blue)
- Accent: #FF9400 (orange)
- Background: warm off-white
- Cards: clean white with rounded corners
- Status colors: red (overdue), green (on track), blue (upcoming)