feat: complete marketing command center with pipeline, UI, and asset generation
- Dashboard with campaign management, asset gallery, and publishing queue - 7-agent pipeline: trend scout, research, scripts, ad creative, video, copy, distribution - Campaign form with screenshot upload, goal picker, platform selection - Campaign detail view with Details/Pipeline/Assets/Chat tabs - Two-set image generation: Gemini AI (NanoBanana MCP) + Canvas Design posters - Remotion video rendering with phone.png frame and real screenshot alignment - honeyDue branding: blue #0079FF, orange #FF9400, Inter font, warm off-white - Asset cards with source badges (Gemini/Canvas/Remotion/Playwright) - Markdown/JSON render endpoint for viewing pipeline outputs as HTML - Settings page with Tavily, Gemini, Postiz, Nextdoor integration management - Claude Chat for campaign feedback loop with streaming SSE - Postiz publishing modal with scheduling - Auth with NextAuth credentials + JWT sessions - SQLite via Prisma with better-sqlite3 adapter Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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# Brand Identity: honeyDue
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## 1. Brand Personality
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honeyDue is the reliable friend who keeps your home running smoothly. We're organized, warm, and empowering — helping homeowners feel in control of their property without the stress.
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Core traits:
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- Reliable — your home maintenance safety net
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- Warm — friendly, approachable, like a helpful neighbor
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- Empowering — you've got this, we just make it easier
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- Practical — real solutions, not fluff
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## 2. Tone & Voice
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| Attribute | Guidance |
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|-----------|----------|
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| Register | Casual-professional, like texting a handy friend |
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| Energy | Calm confidence, not hype |
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| Humor | Light, relatable homeowner humor |
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| Confidence| Reassuring, not pushy |
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| Length | Short, punchy sentences |
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Write like this: "Your HVAC filter is 3 months overdue. We caught it so you don't have to."
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Not like this: "Our application provides comprehensive home maintenance tracking capabilities."
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## 3. CTA Patterns
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- Always start CTAs with action verbs
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- Approved CTAs: "Download free", "Try honeyDue", "Get started", "Take control of your home"
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- Never use: "Buy now", "Limited time", "Act fast"
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## 4. Emoji Usage
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- Approved: 🏠 🔧 ✅ 📋 🐝 💛
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- Max per post: 3
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- Never start a caption with an emoji
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## 5. Hashtag Strategy
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- Primary (always include): #honeyDue #HomeMaintenance
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- Secondary (rotate): #HomeOwnerTips #FirstTimeHomeowner #PropertyManagement #HomeHacks #DIYHome
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- Never use: #Follow4Follow #Like4Like
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## 6. Brand Colors
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- Primary: #0079FF (bright blue)
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- Accent: #FF9400 (orange)
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- Background: warm off-white
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- Cards: clean white with rounded corners
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- Status colors: red (overdue), green (on track), blue (upcoming)
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# Platform Guidelines
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## 1. Platform Overview
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| Platform | Content Type | Primary Tone | Hashtags |
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|----------|-------------|--------------|----------|
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| Instagram | Feed posts, Stories, Reels | Polished, aspirational | Required (3-5) |
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| TikTok | Short video ads | Raw, authentic, trend-driven | Required (3-5 trending) |
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| Nextdoor | Neighborhood posts, display ads | Warm, local, neighborly | None |
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## 2. Instagram
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### Specs
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| Format | Dimensions | Aspect Ratio |
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|--------|-----------|--------------|
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| Feed Post | 1080x1080 px | 1:1 |
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| Story/Reel | 1080x1920 px | 9:16 |
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### Caption Guidelines
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- Hook in first line (before "more" truncation)
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- Structure: Hook → Value → CTA → line break → Hashtags
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- Max 2200 chars, aim for 150-300
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## 3. TikTok
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### Specs
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| Format | Dimensions | Length |
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|--------|-----------|--------|
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| Video Ad | 1080x1920 px (9:16) | 9-15s sweet spot |
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### Style Rules
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- Raw, authentic feel (not polished brand ads)
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- Bold text overlays, max 6 words per frame
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- Hook in first 1-2 seconds
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- Trending sounds when possible
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## 4. Nextdoor
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### Specs
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| Format | Dimensions |
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|--------|-----------|
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| Spotlight Ad | 1200x1200 px |
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| Display Ad | 1200x628 px |
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### Style Rules
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- Warm, community-focused tone
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- No hashtags
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- Reference local/neighborhood context
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- CTA: "Learn More" or "Visit Us"
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# Product & Campaign Knowledge: honeyDue
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## 1. Product Overview
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| Attribute | Details |
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|-----------|---------|
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| Product Name | honeyDue |
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| Category | Home Maintenance & Property Management |
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| Target Audience | Homeowners 25-65, landlords, first-time buyers |
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| Brand Positioning | The app that makes sure you never miss home maintenance again |
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| Platforms | iOS (App Store), Android (Google Play) |
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## 2. Key Features
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| Feature | Benefit | Proof Point |
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|---------|---------|-------------|
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| Smart Task Tracking | Never forget HVAC filters, gutter cleaning, or any recurring task | Overdue alerts with priority levels (High/Medium/Low) |
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| Multi-Property Support | Manage multiple homes from one dashboard | Property cards with task summaries at a glance |
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| Household Sharing | Share maintenance duties with family or housemates | Join via share code, assign tasks |
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| Contractor Management | Save plumber, electrician, HVAC tech contacts in one place | Link contractors to completed tasks |
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| Task Completion History | Photo-document every repair with cost tracking | Generate PDF reports for insurance or home sales |
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| Document & Warranty Storage | Store warranties, manuals, receipts | Track expiration dates, never lose a warranty |
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| Smart Reminders | Push notifications before tasks are due | Customizable frequency: weekly, monthly, seasonal, custom |
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## 3. Campaign Direction — Task Management Feature Launch
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- Goal: Drive app downloads on iOS and Android
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- Key message: Never miss home maintenance again. honeyDue tracks every task with smart reminders so nothing slips through the cracks.
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- Social proof: Thousands of homeowners already trust honeyDue
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- Visual direction: Clean & minimal — matches the app's bright, iOS-native design
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- Hero screenshot: Tasks screen showing overdue items (HVAC filters, trash, Roomba care) with priority badges and action buttons
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- Target: Homeowners 25-45 who forget tasks, busy parents, first-time buyers overwhelmed by upkeep
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## 4. Competitive Advantages
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- Beautiful, intuitive UI that feels native (not a clunky web wrapper)
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- Multi-property + household sharing (competitors are single-user)
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- Contractor management built in (competitors send you to Thumbtack)
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- Photo documentation + PDF reports (for insurance claims and home sales)
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- Free to use — no paywall for core features
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## 5. Competitors
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- Centriq — focuses on appliance manuals, not task management
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- HomeZada — bloated, tries to do everything, confusing UI
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- Thumbtack — finds contractors but doesn't track your maintenance schedule
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## 6. Available Visual Assets
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- assets/screenshots/tasks_overdue.png — Tasks screen showing overdue maintenance items with priority badges, action buttons, and completion counts
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