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- Update stats to include cost values for urgency - Ensure each stat relates directly to its feature's value proposition - Replace HVAC-specific stat with broader home repair data - Update documentation with reorganized sources and additional reference stats 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
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Onboarding Statistics Sources
This document provides citations for the statistics used in the Casera iOS onboarding screens.
Statistics Used in the App
1. "$6,000+ spent yearly on repairs that could've been prevented"
Sources:
- Real Estate Witch Survey - Homeowners spend an average of $6,087 every year on unexpected fixes
- CNBC / Hippo Insurance Report - In 2022, homeowners spent an average of $6,000 on maintenance and repairs
- Hippo Insurance Report - 65% of respondents who had something go wrong said they could have prevented it with proactive maintenance
2. "46% of homeowners spent $5,000+ on surprise repairs"
Source: Hippo Insurance / Bluefield Group Report (2024)
Key Findings:
- Almost half (46%) of surveyed homeowners reported spending more than $5,000 on unexpected home repairs in 2024
- This was a 10% increase from 2023 (36%)
- 83% of homeowners faced unexpected issues in 2024—nearly double the 46% reported in 2023
3. "47% of homebuyers lack emergency funds for repairs"
Source: Self Storage / Moving.com Survey
Key Findings:
- 47% of American homebuyers lack an emergency fund to cover unexpected homeownership costs
- Only 21% of Americans feel very prepared for unexpected homeownership costs
- Over 1 in 3 panic when a home maintenance issue occurs due to lack of funds
4. "56% say sharing chores is key to a happy home"
Source: Pew Research Center (Religious Landscape Study)
Key Finding:
- More than half of married U.S. adults (56%) say sharing household chores is "very important" to a successful marriage
Additional Statistics for Reference
These statistics were found during research and may be useful for future marketing materials:
HVAC & Filter Maintenance
- 82% of Americans fail to change their air filter monthly (The Zebra Survey)
- 29% of Americans never change their air filter at all
- 85% of HVAC repairs are related to lack of proper maintenance (Design Comfort)
- HVAC replacement costs average $5,000-$10,000+ vs $200-400/year for maintenance
- Homeowners can save 15% on energy bills by keeping up with filter replacement (U.S. Department of Energy)
Cost of Neglect Examples
- Roof: $300-800/year maintenance vs $15,000-40,000 replacement
- Water damage: Average repair cost of $2,386-$3,342
- Foundation repairs: Average $8,000-15,000
- Emergency repairs average $1,200+ vs ~$100 for preventive maintenance
Homeowner Behavior
- 60% of homeowners delay routine maintenance due to cost (FinanceBuzz)
- 59% have put off necessary repairs due to cost (AHS)
- 41% have paid for major repairs they believe could have been avoided with better maintenance (Nationwide)
Annual Spending Data
- Average homeowner spends $3,018/year on maintenance (Angi Survey)
- Average homeowner spends $2,321/year on emergency repairs (Angi)
- Zillow/Thumbtack estimate $9,390/year on total home-related expenses
- Recommended savings: 1-4% of home value annually for maintenance
Digital Organization Benefits
- Families using digital organization tools report 37% more completed responsibilities (Journal of Family Psychology, 2023)
- 42% decrease in household-related conflicts with digital tools
Notes
- Statistics gathered December 2024
- All percentages rounded for presentation
- Sources should be periodically reviewed for updates
- Consider adding app-specific statistics as user data becomes available