Rebrand from Casera/MyCrib to honeyDue
Total rebrand across all Go API source files: - Go module path: casera-api -> honeydue-api - All imports updated (130+ files) - Docker: containers, images, networks renamed - Email templates: support email, noreply, icon URL - Domains: casera.app/mycrib.treytartt.com -> honeyDue.treytartt.com - Bundle IDs: com.tt.casera -> com.tt.honeyDue - IAP product IDs updated - Landing page, admin panel, config defaults - Seeds, CI workflows, Makefile, docs - Database table names preserved (no migration needed) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
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# Casera Social Media Kit
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# honeyDue Social Media Kit
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*Ready-to-use posts for launching and promoting Casera*
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*Ready-to-use posts for launching and promoting honeyDue*
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---
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@@ -23,7 +23,7 @@
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**Post 1 - Main Launch**
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```
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Introducing Casera 🏠
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Introducing honeyDue 🏠
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The home maintenance app that actually makes sense.
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@@ -41,7 +41,7 @@ Download free → [link]
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```
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That "I should really check the HVAC filter" thought you have every 3 months?
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Casera remembers it for you.
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honeyDue remembers it for you.
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Set it once. Get reminded forever.
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@@ -56,7 +56,7 @@ POV: You need a plumber at 9pm
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❌ Googling "plumber near me" again
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❌ Hoping you saved that business card
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✅ Opening Casera and finding Mike the Plumber instantly
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✅ Opening honeyDue and finding Mike the Plumber instantly
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Your contractor rolodex, always in your pocket.
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```
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@@ -73,7 +73,7 @@ Your contractor rolodex, always in your pocket.
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These aren't one-time tasks. They come back.
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Casera knows that. Set the frequency once, and we'll remind you every time it's due.
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honeyDue knows that. Set the frequency once, and we'll remind you every time it's due.
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Smart home maintenance → [link]
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```
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@@ -87,7 +87,7 @@ Finally, a way to actually SEE your home maintenance:
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🟢 Upcoming — you're ahead of the game
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✅ Completed — feel that satisfaction
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Casera's kanban view. Simple. Visual. Effective.
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honeyDue's kanban view. Simple. Visual. Effective.
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```
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**Document Storage**
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@@ -97,7 +97,7 @@ Where's the warranty for your fridge?
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A) Filing cabinet somewhere
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B) Email from 3 years ago
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C) No idea
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D) Casera — because you uploaded it when you bought it
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D) honeyDue — because you uploaded it when you bought it
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Be option D.
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```
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@@ -109,7 +109,7 @@ Be option D.
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Sound familiar?
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Casera lets you share your home with family members. Everyone sees what needs doing. No more crossed wires.
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honeyDue lets you share your home with family members. Everyone sees what needs doing. No more crossed wires.
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(pun intended)
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```
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@@ -152,7 +152,7 @@ Reply with:
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5/ Smoke detector batteries — Every 6 months. Life-saving.
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Save this. Or better yet, add them all to Casera and never think about it again.
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Save this. Or better yet, add them all to honeyDue and never think about it again.
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```
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---
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@@ -163,7 +163,7 @@ Save this. Or better yet, add them all to Casera and never think about it again.
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**Slide 1:**
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```
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MEET CASERA
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MEET HONEYDUE
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The home maintenance app you didn't know you needed
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(but definitely do)
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→
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@@ -187,7 +187,7 @@ Sound familiar?
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```
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THE SOLUTION
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Casera organizes everything:
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honeyDue organizes everything:
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📋 Tasks — recurring reminders that actually recur
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📄 Documents — warranties, manuals, receipts
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@@ -219,7 +219,7 @@ GET STARTED FREE
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Your home works hard for you.
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Let's return the favor.
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Download Casera
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Download honeyDue
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Link in bio 🏠
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```
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@@ -232,7 +232,7 @@ Link in bio 🏠
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Caption:
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Sunday morning coffee hits different when you're not mentally running through everything you forgot to maintain.
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Casera handles the remembering.
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honeyDue handles the remembering.
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You handle the relaxing.
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#homeowner #homeownership #adulting #homemaintenance #organizedhome #homeownertips #firsttimehomebuyer
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@@ -247,7 +247,7 @@ Most could be prevented with regular maintenance.
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The unsexy truth: Boring scheduled tasks save exciting amounts of money.
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Casera makes the boring part automatic.
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honeyDue makes the boring part automatic.
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#homeownerhacks #homemaintenance #savemoney #preventivemaintenance #homecare
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```
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@@ -261,7 +261,7 @@ Then the AC died in July because I forgot the spring tune-up.
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$4,200 lesson learned.
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Now I use Casera."
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Now I use honeyDue."
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— Every homeowner, eventually
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@@ -281,7 +281,7 @@ Hook: "Nobody told me homes need THIS much maintenance"
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Content:
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- Quick cuts of common maintenance tasks
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- Text overlays with frequency
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- End with Casera app demo
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- End with honeyDue app demo
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Audio: Trending sound
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```
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@@ -303,7 +303,7 @@ Audio: Satisfying/success sound
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```
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Weekly recurring content:
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- One maintenance tip per week
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- Swipe up to add task to Casera
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- Swipe up to add task to honeyDue
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- Build habit + community
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```
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@@ -314,7 +314,7 @@ Weekly recurring content:
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### Launch Announcement
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```
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I'm excited to share something I've been working on: Casera.
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I'm excited to share something I've been working on: honeyDue.
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It started with a simple frustration. As a homeowner, I was juggling:
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• Sticky notes for maintenance reminders
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@@ -324,7 +324,7 @@ It started with a simple frustration. As a homeowner, I was juggling:
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There had to be a better way.
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Casera is that better way.
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honeyDue is that better way.
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It's a home maintenance app that brings everything together:
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→ Recurring task reminders (that actually recur)
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@@ -361,7 +361,7 @@ It's not about automation. It's about organization.
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The homes that last aren't the most automated. They're the most maintained.
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That's why we built Casera — not another smart device, but a smart system for the maintenance that actually matters.
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That's why we built honeyDue — not another smart device, but a smart system for the maintenance that actually matters.
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Sometimes the most valuable technology is the simplest.
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@@ -371,7 +371,7 @@ Sometimes the most valuable technology is the simplest.
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### Feature Announcement Template
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```
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New in Casera: [FEATURE NAME]
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New in honeyDue: [FEATURE NAME]
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The problem: [One sentence describing pain point]
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@@ -388,7 +388,7 @@ Update your app to try it today.
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What feature should we build next?
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#productupdate #casera #hometech
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#productupdate #honeydue #hometech
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```
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---
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@@ -397,7 +397,7 @@ What feature should we build next?
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### Primary Hashtags (use on every post)
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```
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#Casera #HomeMaintenance #HomeOwner #HomeManagement
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#honeyDue #HomeMaintenance #HomeOwner #HomeManagement
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```
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### Secondary Hashtags (rotate based on content)
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@@ -435,12 +435,12 @@ Winter: #WinterHome #HeatingSystem
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### Positive Feedback
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```
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Thanks so much! 🏠 We're glad Casera is helping you stay on top of things. Let us know if there's anything we can do better!
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Thanks so much! 🏠 We're glad honeyDue is helping you stay on top of things. Let us know if there's anything we can do better!
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```
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### Feature Request
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```
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Love this idea! We're adding it to our list. Thanks for helping us make Casera better! 🙏
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Love this idea! We're adding it to our list. Thanks for helping us make honeyDue better! 🙏
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```
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### Support Issue
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@@ -450,5 +450,5 @@ Sorry you're running into trouble! DM us the details and we'll get it sorted out
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### Competitor Mention
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```
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Great question! We focus on [specific differentiator]. Happy to share more about how Casera might fit your needs — DM us anytime!
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Great question! We focus on [specific differentiator]. Happy to share more about how honeyDue might fit your needs — DM us anytime!
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```
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