Rebrand from Casera/MyCrib to honeyDue
Total rebrand across all Go API source files: - Go module path: casera-api -> honeydue-api - All imports updated (130+ files) - Docker: containers, images, networks renamed - Email templates: support email, noreply, icon URL - Domains: casera.app/mycrib.treytartt.com -> honeyDue.treytartt.com - Bundle IDs: com.tt.casera -> com.tt.honeyDue - IAP product IDs updated - Landing page, admin panel, config defaults - Seeds, CI workflows, Makefile, docs - Database table names preserved (no migration needed) Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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@@ -11,28 +11,28 @@
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# Casera Launches to Help Homeowners Take Control of Home Maintenance
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# honeyDue Launches to Help Homeowners Take Control of Home Maintenance
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*New mobile app brings task management, document storage, and contractor organization to homeowners tired of forgotten maintenance and lost warranties*
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---
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**[CITY, STATE] — [DATE]** — Casera, a new home maintenance management app, launched today on iOS and Android, offering homeowners a simple yet powerful way to organize every aspect of home upkeep. The app combines recurring task scheduling, document storage, contractor management, and household collaboration in one intuitive platform.
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**[CITY, STATE] — [DATE]** — honeyDue, a new home maintenance management app, launched today on iOS and Android, offering homeowners a simple yet powerful way to organize every aspect of home upkeep. The app combines recurring task scheduling, document storage, contractor management, and household collaboration in one intuitive platform.
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"Homeownership comes with a hidden job: maintenance manager," said [Founder Name], founder of Casera. "Most people cobble together sticky notes, spreadsheet reminders, and hope. We built Casera because there had to be a better way."
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"Homeownership comes with a hidden job: maintenance manager," said [Founder Name], founder of honeyDue. "Most people cobble together sticky notes, spreadsheet reminders, and hope. We built honeyDue because there had to be a better way."
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### The Problem Casera Solves
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### The Problem honeyDue Solves
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The average single-family home requires maintenance on over 40 different systems and components, from HVAC filters to roof inspections. According to HomeAdvisor, homeowners spend an average of $3,192 annually on emergency repairs — many of which could be prevented with regular maintenance.
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Yet most homeowners lack any organized system to track these tasks. Warranties get lost in email. Contractor contact information lives in scattered text threads. Important maintenance gets forgotten until something breaks.
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### How Casera Works
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### How honeyDue Works
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Casera provides homeowners with four core capabilities:
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honeyDue provides homeowners with four core capabilities:
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**Smart Task Scheduling**
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Users can create one-time or recurring maintenance tasks with customizable frequencies — from daily to annually. The app's kanban-style board shows tasks organized by urgency: overdue, due soon, upcoming, and completed. When a recurring task is completed, Casera automatically schedules the next occurrence.
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Users can create one-time or recurring maintenance tasks with customizable frequencies — from daily to annually. The app's kanban-style board shows tasks organized by urgency: overdue, due soon, upcoming, and completed. When a recurring task is completed, honeyDue automatically schedules the next occurrence.
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**Document Storage**
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Warranties, manuals, receipts, and home documents can be uploaded and organized by room or category. When an appliance needs service, the warranty information is instantly accessible.
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@@ -51,13 +51,13 @@ The home services market is projected to reach $1.2 trillion by 2026, driven by
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### Pricing and Availability
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Casera is available now as a free download on the [App Store](link) and [Google Play](link). The free tier includes core functionality for one property. Premium tiers offering multiple properties, unlimited document storage, and priority support are available starting at $[X]/month.
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honeyDue is available now as a free download on the [App Store](link) and [Google Play](link). The free tier includes core functionality for one property. Premium tiers offering multiple properties, unlimited document storage, and priority support are available starting at $[X]/month.
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### About Casera
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### About honeyDue
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Casera is a home maintenance management platform designed to help homeowners stay ahead of maintenance, protect their investment, and reduce the stress of property upkeep. Founded in [YEAR], Casera is headquartered in [CITY, STATE].
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honeyDue is a home maintenance management platform designed to help homeowners stay ahead of maintenance, protect their investment, and reduce the stress of property upkeep. Founded in [YEAR], honeyDue is headquartered in [CITY, STATE].
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For more information, visit [www.casera.app](https://www.casera.app) or follow @CaseraApp on [Twitter](link) and [Instagram](link).
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For more information, visit [www.honeyDue.treytartt.com](https://www.honeyDue.treytartt.com) or follow @honeyDueApp on [Twitter](link) and [Instagram](link).
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@@ -76,7 +76,7 @@ High-resolution logos, app screenshots, and founder headshots are available at:
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| **Price** | Free with premium tiers |
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| **Headquarters** | [CITY, STATE] |
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| **Website** | [URL] |
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| **Social** | @CaseraApp |
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| **Social** | @honeyDueApp |
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---
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@@ -94,7 +94,7 @@ High-resolution logos, app screenshots, and founder headshots are available at:
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Hi [Name],
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Quick pitch: Casera is a new app that helps homeowners track recurring maintenance, store warranties, and organize contractor info — all in one place.
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Quick pitch: honeyDue is a new app that helps homeowners track recurring maintenance, store warranties, and organize contractor info — all in one place.
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**The hook:** The average homeowner spends $3,000+/year on emergency repairs. Most are preventable with basic maintenance. But there's been no good system to track it all — until now.
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@@ -115,7 +115,7 @@ Best,
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## Tweet-Length Announcement
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```
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📱 Casera just launched — the home maintenance app for homeowners who are tired of forgetting filter changes and losing warranties.
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📱 honeyDue just launched — the home maintenance app for homeowners who are tired of forgetting filter changes and losing warranties.
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Free on iOS + Android.
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@@ -129,10 +129,10 @@ Your home runs better when you do. 🏠
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*Choose the one that fits your story best:*
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**Problem-focused:**
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> "I built Casera after my AC died because I forgot a $150 tune-up. That $4,000 lesson convinced me there had to be a better way to manage home maintenance."
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> "I built honeyDue after my AC died because I forgot a $150 tune-up. That $4,000 lesson convinced me there had to be a better way to manage home maintenance."
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**Vision-focused:**
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> "We believe your home deserves the same organizational tools as your work calendar. Casera brings that professionalism to home management."
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> "We believe your home deserves the same organizational tools as your work calendar. honeyDue brings that professionalism to home management."
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**Market-focused:**
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> "Smart home technology has focused on automation and convenience. We're focused on something simpler: helping people remember to take care of their biggest investment."
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@@ -168,21 +168,21 @@ Journalists can approach this story from multiple angles:
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1. What's the most commonly forgotten home maintenance task?
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2. How much can preventive maintenance actually save homeowners?
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3. Why hasn't this problem been solved before?
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4. How is Casera different from calendar reminders?
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4. How is honeyDue different from calendar reminders?
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5. What's the most surprising thing you've learned from users?
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---
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## Boilerplate
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**About Casera (50 words)**
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Casera is a home maintenance management app that helps homeowners track recurring tasks, store important documents, organize contractor information, and collaborate with household members. Available on iOS and Android, Casera brings clarity and organization to the often-overwhelming job of home upkeep.
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**About honeyDue (50 words)**
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honeyDue is a home maintenance management app that helps homeowners track recurring tasks, store important documents, organize contractor information, and collaborate with household members. Available on iOS and Android, honeyDue brings clarity and organization to the often-overwhelming job of home upkeep.
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**About Casera (25 words)**
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Casera is a home maintenance app that helps homeowners track tasks, store warranties, and organize contractor info — all in one place.
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**About honeyDue (25 words)**
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honeyDue is a home maintenance app that helps homeowners track tasks, store warranties, and organize contractor info — all in one place.
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**About Casera (10 words)**
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Casera: The organized way to manage home maintenance.
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**About honeyDue (10 words)**
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honeyDue: The organized way to manage home maintenance.
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---
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@@ -195,6 +195,6 @@ Casera: The organized way to manage home maintenance.
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**General Information:**
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Website: [URL]
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Email: hello@casera.app
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Twitter: @CaseraApp
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Instagram: @CaseraApp
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Email: hello@honeyDue.treytartt.com
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Twitter: @honeyDueApp
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Instagram: @honeyDueApp
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