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Rebrand from Casera/MyCrib to honeyDue

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Total rebrand across all Go API source files:
- Go module path: casera-api -> honeydue-api
- All imports updated (130+ files)
- Docker: containers, images, networks renamed
- Email templates: support email, noreply, icon URL
- Domains: casera.app/mycrib.treytartt.com -> honeyDue.treytartt.com
- Bundle IDs: com.tt.casera -> com.tt.honeyDue
- IAP product IDs updated
- Landing page, admin panel, config defaults
- Seeds, CI workflows, Makefile, docs
- Database table names preserved (no migration needed)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Trey t
2026-03-07 06:33:38 -06:00
parent 793e50ce52
commit 4976eafc6c
189 changed files with 831 additions and 831 deletions
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22
docs/marketing/COMPETITOR_ANALYSIS.md
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@@ -2,7 +2,7 @@
*Last Updated: December 2024*
This document provides a comprehensive comparison of home management apps similar to Casera/MyCrib.
This document provides a comprehensive comparison of home management apps similar to honeyDue/HoneyDue.
---
@@ -10,7 +10,7 @@ This document provides a comprehensive comparison of home management apps simila
| App | Task Scheduling | Multi-Property | Document Storage | Contractors | Warranty Tracking | Pricing |
|-----|----------------|----------------|------------------|-------------|-------------------|---------|
| **Casera (MyCrib)** | Recurring + Kanban | Yes | Yes | Yes | Yes | TBD |
| **honeyDue** | Recurring + Kanban | Yes | Yes | Yes | Yes | TBD |
| **HomeZada** | Yes | Yes (Deluxe) | Yes | No | Yes | Free / $59-99/yr |
| **Centriq** | Reminders only | Yes | Yes (Manuals) | No | Yes + Recalls | Free / $18-100/yr |
| **Homer** | Yes | Yes | Yes | Contacts only | Yes | Free / Premium |
@@ -187,9 +187,9 @@ This document provides a comprehensive comparison of home management apps simila
## Competitive Positioning
### Where Casera Differentiates
### Where honeyDue Differentiates
Based on competitor analysis, Casera has unique advantages:
Based on competitor analysis, honeyDue has unique advantages:
1. **Contractor Management** - Most competitors lack this entirely
2. **Kanban Task View** - Unique visual organization (overdue, due soon, upcoming, completed)
@@ -197,9 +197,9 @@ Based on competitor analysis, Casera has unique advantages:
4. **Combined Approach** - Tasks + Documents + Contractors + Warranties in one app
5. **Recurring Task Intelligence** - Smart next-due-date calculation for recurring maintenance
### Competitor Gaps Casera Fills
### Competitor Gaps honeyDue Fills
| Gap | Competitors Missing It | Casera Solution |
| Gap | Competitors Missing It | honeyDue Solution |
|-----|------------------------|-----------------|
| Contractor database | All except Homer (contacts only) | Full contractor profiles with specialties |
| Kanban visualization | All | Visual task board with columns |
@@ -229,12 +229,12 @@ Based on market analysis:
### Competitive Price Points
| Competitor | Annual Price | Casera Comparison |
| Competitor | Annual Price | honeyDue Comparison |
|------------|--------------|-------------------|
| Tody | $6 | Casera offers much more (not just cleaning) |
| Sweepy | $15-17 | Casera offers full home management |
| Centriq | $18-100 | Casera has better task management |
| HomeZada | $59-149 | Casera adds contractors, better UX |
| Tody | $6 | honeyDue offers much more (not just cleaning) |
| Sweepy | $15-17 | honeyDue offers full home management |
| Centriq | $18-100 | honeyDue has better task management |
| HomeZada | $59-149 | honeyDue adds contractors, better UX |
---

52
docs/marketing/PRESS_RELEASE.md
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@@ -11,28 +11,28 @@
---
# Casera Launches to Help Homeowners Take Control of Home Maintenance
# honeyDue Launches to Help Homeowners Take Control of Home Maintenance
*New mobile app brings task management, document storage, and contractor organization to homeowners tired of forgotten maintenance and lost warranties*
---
**[CITY, STATE] — [DATE]** — Casera, a new home maintenance management app, launched today on iOS and Android, offering homeowners a simple yet powerful way to organize every aspect of home upkeep. The app combines recurring task scheduling, document storage, contractor management, and household collaboration in one intuitive platform.
**[CITY, STATE] — [DATE]** — honeyDue, a new home maintenance management app, launched today on iOS and Android, offering homeowners a simple yet powerful way to organize every aspect of home upkeep. The app combines recurring task scheduling, document storage, contractor management, and household collaboration in one intuitive platform.
"Homeownership comes with a hidden job: maintenance manager," said [Founder Name], founder of Casera. "Most people cobble together sticky notes, spreadsheet reminders, and hope. We built Casera because there had to be a better way."
"Homeownership comes with a hidden job: maintenance manager," said [Founder Name], founder of honeyDue. "Most people cobble together sticky notes, spreadsheet reminders, and hope. We built honeyDue because there had to be a better way."
### The Problem Casera Solves
### The Problem honeyDue Solves
The average single-family home requires maintenance on over 40 different systems and components, from HVAC filters to roof inspections. According to HomeAdvisor, homeowners spend an average of $3,192 annually on emergency repairs — many of which could be prevented with regular maintenance.
Yet most homeowners lack any organized system to track these tasks. Warranties get lost in email. Contractor contact information lives in scattered text threads. Important maintenance gets forgotten until something breaks.
### How Casera Works
### How honeyDue Works
Casera provides homeowners with four core capabilities:
honeyDue provides homeowners with four core capabilities:
**Smart Task Scheduling**
Users can create one-time or recurring maintenance tasks with customizable frequencies — from daily to annually. The app's kanban-style board shows tasks organized by urgency: overdue, due soon, upcoming, and completed. When a recurring task is completed, Casera automatically schedules the next occurrence.
Users can create one-time or recurring maintenance tasks with customizable frequencies — from daily to annually. The app's kanban-style board shows tasks organized by urgency: overdue, due soon, upcoming, and completed. When a recurring task is completed, honeyDue automatically schedules the next occurrence.
**Document Storage**
Warranties, manuals, receipts, and home documents can be uploaded and organized by room or category. When an appliance needs service, the warranty information is instantly accessible.
@@ -51,13 +51,13 @@ The home services market is projected to reach $1.2 trillion by 2026, driven by
### Pricing and Availability
Casera is available now as a free download on the [App Store](link) and [Google Play](link). The free tier includes core functionality for one property. Premium tiers offering multiple properties, unlimited document storage, and priority support are available starting at $[X]/month.
honeyDue is available now as a free download on the [App Store](link) and [Google Play](link). The free tier includes core functionality for one property. Premium tiers offering multiple properties, unlimited document storage, and priority support are available starting at $[X]/month.
### About Casera
### About honeyDue
Casera is a home maintenance management platform designed to help homeowners stay ahead of maintenance, protect their investment, and reduce the stress of property upkeep. Founded in [YEAR], Casera is headquartered in [CITY, STATE].
honeyDue is a home maintenance management platform designed to help homeowners stay ahead of maintenance, protect their investment, and reduce the stress of property upkeep. Founded in [YEAR], honeyDue is headquartered in [CITY, STATE].
For more information, visit [www.casera.app](https://www.casera.app) or follow @CaseraApp on [Twitter](link) and [Instagram](link).
For more information, visit [www.honeyDue.treytartt.com](https://www.honeyDue.treytartt.com) or follow @honeyDueApp on [Twitter](link) and [Instagram](link).
---
@@ -76,7 +76,7 @@ High-resolution logos, app screenshots, and founder headshots are available at:
| **Price** | Free with premium tiers |
| **Headquarters** | [CITY, STATE] |
| **Website** | [URL] |
| **Social** | @CaseraApp |
| **Social** | @honeyDueApp |
---
@@ -94,7 +94,7 @@ High-resolution logos, app screenshots, and founder headshots are available at:
Hi [Name],
Quick pitch: Casera is a new app that helps homeowners track recurring maintenance, store warranties, and organize contractor info — all in one place.
Quick pitch: honeyDue is a new app that helps homeowners track recurring maintenance, store warranties, and organize contractor info — all in one place.
**The hook:** The average homeowner spends $3,000+/year on emergency repairs. Most are preventable with basic maintenance. But there's been no good system to track it all — until now.
@@ -115,7 +115,7 @@ Best,
## Tweet-Length Announcement
```
📱 Casera just launched — the home maintenance app for homeowners who are tired of forgetting filter changes and losing warranties.
📱 honeyDue just launched — the home maintenance app for homeowners who are tired of forgetting filter changes and losing warranties.
Free on iOS + Android.
@@ -129,10 +129,10 @@ Your home runs better when you do. 🏠
*Choose the one that fits your story best:*
**Problem-focused:**
> "I built Casera after my AC died because I forgot a $150 tune-up. That $4,000 lesson convinced me there had to be a better way to manage home maintenance."
> "I built honeyDue after my AC died because I forgot a $150 tune-up. That $4,000 lesson convinced me there had to be a better way to manage home maintenance."
**Vision-focused:**
> "We believe your home deserves the same organizational tools as your work calendar. Casera brings that professionalism to home management."
> "We believe your home deserves the same organizational tools as your work calendar. honeyDue brings that professionalism to home management."
**Market-focused:**
> "Smart home technology has focused on automation and convenience. We're focused on something simpler: helping people remember to take care of their biggest investment."
@@ -168,21 +168,21 @@ Journalists can approach this story from multiple angles:
1. What's the most commonly forgotten home maintenance task?
2. How much can preventive maintenance actually save homeowners?
3. Why hasn't this problem been solved before?
4. How is Casera different from calendar reminders?
4. How is honeyDue different from calendar reminders?
5. What's the most surprising thing you've learned from users?
---
## Boilerplate
**About Casera (50 words)**
Casera is a home maintenance management app that helps homeowners track recurring tasks, store important documents, organize contractor information, and collaborate with household members. Available on iOS and Android, Casera brings clarity and organization to the often-overwhelming job of home upkeep.
**About honeyDue (50 words)**
honeyDue is a home maintenance management app that helps homeowners track recurring tasks, store important documents, organize contractor information, and collaborate with household members. Available on iOS and Android, honeyDue brings clarity and organization to the often-overwhelming job of home upkeep.
**About Casera (25 words)**
Casera is a home maintenance app that helps homeowners track tasks, store warranties, and organize contractor info — all in one place.
**About honeyDue (25 words)**
honeyDue is a home maintenance app that helps homeowners track tasks, store warranties, and organize contractor info — all in one place.
**About Casera (10 words)**
Casera: The organized way to manage home maintenance.
**About honeyDue (10 words)**
honeyDue: The organized way to manage home maintenance.
---
@@ -195,6 +195,6 @@ Casera: The organized way to manage home maintenance.
**General Information:**
Website: [URL]
Email: hello@casera.app
Twitter: @CaseraApp
Instagram: @CaseraApp
Email: hello@honeyDue.treytartt.com
Twitter: @honeyDueApp
Instagram: @honeyDueApp

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docs/marketing/SOCIAL_MEDIA_KIT.md
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@@ -1,6 +1,6 @@
# Casera Social Media Kit
# honeyDue Social Media Kit
*Ready-to-use posts for launching and promoting Casera*
*Ready-to-use posts for launching and promoting honeyDue*
---
@@ -23,7 +23,7 @@
**Post 1 - Main Launch**
```
Introducing Casera 🏠
Introducing honeyDue 🏠
The home maintenance app that actually makes sense.
@@ -41,7 +41,7 @@ Download free → [link]
```
That "I should really check the HVAC filter" thought you have every 3 months?
Casera remembers it for you.
honeyDue remembers it for you.
Set it once. Get reminded forever.
@@ -56,7 +56,7 @@ POV: You need a plumber at 9pm
❌ Googling "plumber near me" again
❌ Hoping you saved that business card
✅ Opening Casera and finding Mike the Plumber instantly
✅ Opening honeyDue and finding Mike the Plumber instantly
Your contractor rolodex, always in your pocket.
```
@@ -73,7 +73,7 @@ Your contractor rolodex, always in your pocket.
These aren't one-time tasks. They come back.
Casera knows that. Set the frequency once, and we'll remind you every time it's due.
honeyDue knows that. Set the frequency once, and we'll remind you every time it's due.
Smart home maintenance → [link]
```
@@ -87,7 +87,7 @@ Finally, a way to actually SEE your home maintenance:
🟢 Upcoming — you're ahead of the game
✅ Completed — feel that satisfaction
Casera's kanban view. Simple. Visual. Effective.
honeyDue's kanban view. Simple. Visual. Effective.
```
**Document Storage**
@@ -97,7 +97,7 @@ Where's the warranty for your fridge?
A) Filing cabinet somewhere
B) Email from 3 years ago
C) No idea
D) Casera — because you uploaded it when you bought it
D) honeyDue — because you uploaded it when you bought it
Be option D.
```
@@ -109,7 +109,7 @@ Be option D.
Sound familiar?
Casera lets you share your home with family members. Everyone sees what needs doing. No more crossed wires.
honeyDue lets you share your home with family members. Everyone sees what needs doing. No more crossed wires.
(pun intended)
```
@@ -152,7 +152,7 @@ Reply with:
5/ Smoke detector batteries — Every 6 months. Life-saving.
Save this. Or better yet, add them all to Casera and never think about it again.
Save this. Or better yet, add them all to honeyDue and never think about it again.
```
---
@@ -163,7 +163,7 @@ Save this. Or better yet, add them all to Casera and never think about it again.
**Slide 1:**
```
MEET CASERA
MEET HONEYDUE
The home maintenance app you didn't know you needed
(but definitely do)
→
@@ -187,7 +187,7 @@ Sound familiar?
```
THE SOLUTION
Casera organizes everything:
honeyDue organizes everything:
📋 Tasks — recurring reminders that actually recur
📄 Documents — warranties, manuals, receipts
@@ -219,7 +219,7 @@ GET STARTED FREE
Your home works hard for you.
Let's return the favor.
Download Casera
Download honeyDue
Link in bio 🏠
```
@@ -232,7 +232,7 @@ Link in bio 🏠
Caption:
Sunday morning coffee hits different when you're not mentally running through everything you forgot to maintain.
Casera handles the remembering.
honeyDue handles the remembering.
You handle the relaxing.
#homeowner #homeownership #adulting #homemaintenance #organizedhome #homeownertips #firsttimehomebuyer
@@ -247,7 +247,7 @@ Most could be prevented with regular maintenance.
The unsexy truth: Boring scheduled tasks save exciting amounts of money.
Casera makes the boring part automatic.
honeyDue makes the boring part automatic.
#homeownerhacks #homemaintenance #savemoney #preventivemaintenance #homecare
```
@@ -261,7 +261,7 @@ Then the AC died in July because I forgot the spring tune-up.
$4,200 lesson learned.
Now I use Casera."
Now I use honeyDue."
— Every homeowner, eventually
@@ -281,7 +281,7 @@ Hook: "Nobody told me homes need THIS much maintenance"
Content:
- Quick cuts of common maintenance tasks
- Text overlays with frequency
- End with Casera app demo
- End with honeyDue app demo
Audio: Trending sound
```
@@ -303,7 +303,7 @@ Audio: Satisfying/success sound
```
Weekly recurring content:
- One maintenance tip per week
- Swipe up to add task to Casera
- Swipe up to add task to honeyDue
- Build habit + community
```
@@ -314,7 +314,7 @@ Weekly recurring content:
### Launch Announcement
```
I'm excited to share something I've been working on: Casera.
I'm excited to share something I've been working on: honeyDue.
It started with a simple frustration. As a homeowner, I was juggling:
• Sticky notes for maintenance reminders
@@ -324,7 +324,7 @@ It started with a simple frustration. As a homeowner, I was juggling:
There had to be a better way.
Casera is that better way.
honeyDue is that better way.
It's a home maintenance app that brings everything together:
→ Recurring task reminders (that actually recur)
@@ -361,7 +361,7 @@ It's not about automation. It's about organization.
The homes that last aren't the most automated. They're the most maintained.
That's why we built Casera — not another smart device, but a smart system for the maintenance that actually matters.
That's why we built honeyDue — not another smart device, but a smart system for the maintenance that actually matters.
Sometimes the most valuable technology is the simplest.
@@ -371,7 +371,7 @@ Sometimes the most valuable technology is the simplest.
### Feature Announcement Template
```
New in Casera: [FEATURE NAME]
New in honeyDue: [FEATURE NAME]
The problem: [One sentence describing pain point]
@@ -388,7 +388,7 @@ Update your app to try it today.
What feature should we build next?
#productupdate #casera #hometech
#productupdate #honeydue #hometech
```
---
@@ -397,7 +397,7 @@ What feature should we build next?
### Primary Hashtags (use on every post)
```
#Casera #HomeMaintenance #HomeOwner #HomeManagement
#honeyDue #HomeMaintenance #HomeOwner #HomeManagement
```
### Secondary Hashtags (rotate based on content)
@@ -435,12 +435,12 @@ Winter: #WinterHome #HeatingSystem
### Positive Feedback
```
Thanks so much! 🏠 We're glad Casera is helping you stay on top of things. Let us know if there's anything we can do better!
Thanks so much! 🏠 We're glad honeyDue is helping you stay on top of things. Let us know if there's anything we can do better!
```
### Feature Request
```
Love this idea! We're adding it to our list. Thanks for helping us make Casera better! 🙏
Love this idea! We're adding it to our list. Thanks for helping us make honeyDue better! 🙏
```
### Support Issue
@@ -450,5 +450,5 @@ Sorry you're running into trouble! DM us the details and we'll get it sorted out
### Competitor Mention
```
Great question! We focus on [specific differentiator]. Happy to share more about how Casera might fit your needs — DM us anytime!
Great question! We focus on [specific differentiator]. Happy to share more about how honeyDue might fit your needs — DM us anytime!
```