Sportstime/docs/reelRollOut.md

SportsTime Reels Rollout (14 Days)

Timezone: US Eastern (ET)

Start date: Monday, February 9, 2026 End date: Sunday, February 22, 2026

Hashtag Sets

Use one set per post (rotate to avoid repetitive footprint).

• Set A (General Sports Travel)
  • #SportsTime #SportsRoadTrip #GameDay #RoadTrip #SportsFans #TravelTok #iPhoneApps #WeekendTrip
• Set B (Follow Team / Away Games)
  • #SportsTime #AwayGame #FollowYourTeam #NBATok #NFLTok #MLBTok #NHLTok #SoccerTok
• Set C (Group Planning / Polls)
  • #SportsTime #GroupTrip #TripPlanning #FriendGroup #SportsTrip #RoadTripIdeas #SportsTok #BucketList
• Set D (Stadium Tracker / Completionist)
  • #SportsTime #StadiumTracker #StadiumChallenge #SportsBucketList #FanLife #BucketList #TravelGoals #USRoadTrip
• Set E (Lifestyle / Vlog)
  • #SportsTime #WeekendVibes #RoadTripVlog #SportsTravel #CoupleTravel #FriendTrips #TravelReels #SportsReels

14-Day Posting Calendar (Exact Publish Times)

Date	Day	Time (ET)	Video ID	Title	Caption	Hashtag Set	Hook A	Hook B
2026-02-09	Mon	12:20 PM	V01	3-in-4 Challenge	3 games, 4 days, one car. No spreadsheet. Want one for your city?	Set A	I planned a 3-stadium weekend in 14 seconds.	This sports road trip looked impossible until I did this.
2026-02-09	Mon	8:40 PM	V02	Fan Test	Hot take: if you’ve never done an away-game road trip, you’re missing out.	Set B	If you’ve never done an away-game road trip… are you even a fan?	Real fans do at least one away-game run a season.
2026-02-10	Tue	12:20 PM	V03	"We Should Do This"	Every group chat says "we should do a trip." Nobody plans it.	Set C	Group chat said “we should do this.” No one planned it.	Your group chat has ideas. This is how it actually happens.
2026-02-10	Tue	8:40 PM	V04	Stadium Count Flex	My friend said he’s a diehard fan. I asked for his stadium count.	Set D	My friend: 4 stadiums. Me: 27.	If you don’t track your stadiums, does it even count?
2026-02-11	Wed	12:20 PM	V06	Date Range Tutorial	How to build a sports trip in 3 taps.	Set A	How to plan a sports road trip in 3 taps.	Takes me less than 20 seconds to build a route now.
2026-02-11	Wed	8:40 PM	V07	Follow Team Mode	If you’re obsessed with one team, this mode is unfair.	Set B	Want to follow your team on the road? Do this.	Pick your team, and it maps a real road stretch.
2026-02-12	Thu	12:20 PM	V08	Route-First Planning	Already driving? Add games on the way without blowing up the trip.	Set A	Driving Dallas to Atlanta? Add games on the way.	You can turn any long drive into a game-day run.
2026-02-12	Thu	8:40 PM	V09	Must-See Games First	I pick the matchups first. The route can figure itself out.	Set B	Pick the games first. Let the route figure itself out.	Stop planning around highways. Plan around games.
2026-02-13	Fri	12:20 PM	V16	The 4 Trip Friends	Tag your group roles right now 😂	Set C	Every sports trip has these 4 people.	One of your friends is 100% this person.
2026-02-13	Fri	8:40 PM	V19	Casual Fan Take	Hot take Friday: home-games-only fans are missing half the fun.	Set B	Hot take: home-games-only fans are missing half the fun.	Away-game runs are peak fan experience. Debate me.
2026-02-14	Sat	10:30 AM	V11	48-Hour Sports Trip	Perfect weekend blueprint: 2 stadiums, one route, zero chaos.	Set E	This is what a perfect sports weekend looks like.	48 hours. 2 stadiums. Best weekend in months.
2026-02-14	Sat	7:30 PM	V12	Date Night, But 300 Miles	Our date nights are weird and elite.	Set E	Our date night is 2 games in 2 cities.	Couple’s therapy: road trip + live sports.
2026-02-15	Sun	11:00 AM	V13	Squad Road Run	4 friends, 1 car, and finally no planning meltdown.	Set E	4 friends, 1 car, 3 games, no planning pain.	What happens when your friend group actually commits.
2026-02-16	Mon	8:40 PM	V05	Local Instant Trip	Drop your city and I’ll reply with a weekend game run.	Set A	From Chicago this weekend? You can hit these 2 games.	Your city has a hidden 2-game weekend route.
2026-02-17	Tue	8:40 PM	V10	Polls / Group Voting	This feature ended our 200-message argument instantly.	Set C	Your group can vote instead of arguing for days.	Group trip deadlocks are solved with one poll.
2026-02-18	Wed	8:40 PM	V14	Road to All Stadiums	Completionist fans: what’s your count right now?	Set D	Trying to hit every stadium before 35.	This app turned my fandom into a mission.
2026-02-19	Thu	8:40 PM	V17	Spreadsheet vs SportsTime	My old planning method was literally 9 tabs and pain.	Set A	How we used to plan trips 🤡	Before: spreadsheets. After: one app.
2026-02-20	Fri	8:40 PM	V15	Sunday Ritual (posted Friday teaser)	Steal this weekend planning ritual before Sunday.	Set E	Bored Sunday? Plan your next sports weekend in 2 minutes.	My Sunday reset now includes locking one sports trip.
2026-02-21	Sat	11:00 AM	V18	"I’m Down" Friend Test	Send this to the flaky "I’m down" friend.	Set C	“I’m down” friend when it’s time to pick dates…	If they’re really down, make them vote.
2026-02-22	Sun	7:30 PM	V20	Completionist Debate	Controversial take: no tracker = no bucket list proof.	Set D	You can’t call it a stadium bucket list if you don’t track it.	No scoreboard, no flex. What’s your count?

Posting Ops Checklist (Per Post)

• Publish at listed ET time.
• Pin a first comment with CTA: Search SportsTime on App Store.
• Reply to first 10 comments within 20 minutes.
• If city is mentioned in comments, reply with I’ll build your route next.
• Save best viewer phrases for next hook variants.

Hook A/B Testing Rule

• First 30 minutes weak retention (<35% at 3s): re-upload next day with Hook B.
• If Hook A drives comments but weak CTR, keep hook and change caption + first comment CTA.
• Don’t change both hook and caption on same retry.

Caption Formula (Reusable)

• Pain/identity line + proof line + comment bait.
• Example: Every group chat says “we should do this.” I built 3 real options in one app. Drop your city and I’ll do one.