Sportstime/docs/reels.md

SportsTime Short-Form Video Concepts (20)

These are designed for TikTok / Reels / Shorts and mapped to install intent.

Video IDs

• V01 3-in-4 Challenge
• V02 Fan Test
• V03 "We Should Do This" Group Chat
• V04 Stadium Count Flex
• V05 Local Instant Trip
• V06 Date Range Tutorial
• V07 Follow Team Mode
• V08 Route-First Planning
• V09 Build Around Must-See Games
• V10 Stop Group Trip Deadlocks (Polls)
• V11 48-Hour Sports Trip Montage
• V12 Date Night, But 300 Miles
• V13 Squad Road Run
• V14 Road to All Stadiums
• V15 Sunday Planning Ritual
• V16 The 4 Trip Friends
• V17 Spreadsheet Era vs SportsTime Era
• V18 "I’m Down" Friend Test
• V19 Casual Fan Take (Away Games)
• V20 Completionist Debate

1) V01 - 3-in-4 Challenge (Viral)

1. Hook: "I planned a 3-stadium weekend in 14 seconds."
2. Concept: Impossible-sounding trip planning proven live.
3. Storyboard:

• Scene 1: Face cam in car, urgent zoom.
• Scene 2: App date range + league selection.
• Scene 3: Route map auto-build.
• Scene 4: Itinerary timeline + drive segments.
• Scene 5: Save + share card preview.

4. On-screen text:

• "3 GAMES. 4 DAYS."
• "No spreadsheet"
• "Real schedules + real route"

5. VO: "Picked dates, picked leagues, and it built the trip for me."
6. Shot list: Face cam + screen recording + quick road b-roll.
7. Length: 14s
8. CTA: "Search SportsTime on App Store."
9. Why it performs: utility + challenge + fan flex.

2) V02 - Fan Test (Viral)

1. Hook: "If you’ve never done an away-game road trip… are you even a fan?"
2. Concept: Identity challenge -> Follow Team demo.
3. Storyboard:

• Scene 1: Bold face cam hot take.
• Scene 2: Follow Team mode selection.
• Scene 3: Road games surfaced.
• Scene 4: Route + itinerary shown.
• Scene 5: "This is your weekend." reaction.

4. On-screen text:

• "HOT TAKE"
• "Follow Team mode"
• "Plan it in seconds"

5. VO: "If you’re obsessed, do at least one away-game run this season."
6. Shot list: Face cam + follow team screen recording.
7. Length: 18s
8. CTA: "Search SportsTime and run your team’s road stretch."
9. Why it performs: debate comments + identity trigger.

3) V03 - "We Should Do This" Group Chat (Viral)

1. Hook: Group chat screenshot + "NOBODY planned it."
2. Concept: Group chat talk -> one person ships plan + poll.
3. Storyboard:

• Scene 1: Chaotic group text overlay.
• Scene 2: Build trip by dates.
• Scene 3: Routes generated.
• Scene 4: Create poll + share code.
• Scene 5: Votes arrive quickly.

4. On-screen text:

• "Every group chat ever"
• "All talk"
• "Poll it. Done."

5. VO: "We talked about this for months. I built it and made everyone vote."
6. Shot list: iMessage overlays + app screen recording.
7. Length: 16s
8. CTA: "If your group chat is all talk, search SportsTime."
9. Why it performs: social pain + collaboration payoff.

4) V04 - Stadium Count Flex (Viral)

1. Hook: "My friend: 4 stadiums. Me: 27."
2. Concept: Completionist scoreboard flex.
3. Storyboard:

• Scene 1: Friend vs me split text.
• Scene 2: Open stadium tracker.
• Scene 3: Scroll visited list.
• Scene 4: Next targets on map.
• Scene 5: "catch me at 30".

4. On-screen text:

• "STADIUM FLEX"
• "Visited: 27"
• "Track your run"

5. VO: "Once you track it, it gets addictive."
6. Shot list: tracker screen recording + optional reaction cam.
7. Length: 12s
8. CTA: "Search SportsTime if you’re a completionist fan."
9. Why it performs: status + collection psychology.

5) V05 - Local Instant Trip (Viral)

1. Hook: "From Chicago this weekend? You can hit these 2 games."
2. Concept: Hyper-local route reveal format.
3. Storyboard:

• Scene 1: City text card.
• Scene 2: Enter start/end city.
• Scene 3: Route with game pins.
• Scene 4: Itinerary timing.
• Scene 5: Save and share.

4. On-screen text:

• "Chicago -> 2 games"
• "Drive-time checked"
• "Build yours"

5. VO: "If you’re in [city], here’s a legit two-game run."
6. Shot list: map-heavy screen recording + optional city b-roll.
7. Length: 13s
8. CTA: "Comment your city. Search SportsTime."
9. Why it performs: local relevance + comments.

6) V06 - Date Range Tutorial (Useful)

1. Hook: "How to plan a sports road trip in 3 taps."
2. Concept: Step-based quick tutorial.
3. Storyboard:

• Scene 1: Pick dates.
• Scene 2: Pick leagues.
• Scene 3: Generate routes.
• Scene 4: Compare options.
• Scene 5: Save trip.

4. On-screen text: "Step 1", "Step 2", "Step 3", "Done".
5. VO: "Dates, leagues, generate. That’s it."
6. Shot list: pure screen recording, tap circles.
7. Length: 15s
8. CTA: "Search SportsTime and test your next free weekend."
9. Why it performs: clarity lowers install friction.

7) V07 - Follow Team Mode (Useful)

1. Hook: "Want to follow your team on the road? Do this."
2. Concept: Team-first intent flow.
3. Storyboard:

• Scene 1: Select Follow Team.
• Scene 2: Pick team + dates.
• Scene 3: Road games list.
• Scene 4: Route generated.
• Scene 5: miles/days/games summary.

4. On-screen text:

• "Follow Team"
• "Road games only"
• "Route + schedule synced"

5. VO: "Pick your team, pick dates, get a runnable trip."
6. Shot list: app screen recording + team logo sticker.
7. Length: 17s
8. CTA: "Search SportsTime and chase the road schedule."
9. Why it performs: direct fit for team-obsessed users.

8) V08 - Route-First Planning (Useful)

1. Hook: "Driving Dallas -> Atlanta? Add games on the way."
2. Concept: Existing travel plus sports optimization.
3. Storyboard:

• Scene 1: Enter start/end city.
• Scene 2: Set stops and dates.
• Scene 3: Game stops inserted.
• Scene 4: Compare options A/B.
• Scene 5: Save preferred route.

4. On-screen text:

• "Start + End"
• "Add game stops"
• "Compare routes"

5. VO: "If you’re already driving, this adds games without chaos."
6. Shot list: map route recording + optional steering wheel shot.
7. Length: 18s
8. CTA: "Search SportsTime before your next long drive."
9. Why it performs: practical utility for road-trippers.

9) V09 - Must-See Games First (Useful)

1. Hook: "Pick the games first. Let the route figure itself out."
2. Concept: Matchup-driven planning.
3. Storyboard:

• Scene 1: Open By Games.
• Scene 2: Tap 2 must-see games.
• Scene 3: Date range adapts.
• Scene 4: Route options load.
• Scene 5: Final itinerary timeline.

4. On-screen text:

• "Must-see first"
• "Route auto-built"
• "No headache"

5. VO: "I pick matchups. The app handles logistics."
6. Shot list: game card taps + route output.
7. Length: 16s
8. CTA: "Search SportsTime if you plan around big games."
9. Why it performs: emotionally-driven fan flow.

10) V10 - Stop Group Trip Deadlocks (Useful)

1. Hook: "Your group can vote instead of arguing for days."
2. Concept: Poll flow from route options.
3. Storyboard:

• Scene 1: Generate 3 options.
• Scene 2: Create poll.
• Scene 3: Share code to chat.
• Scene 4: Votes come in.
• Scene 5: Winner route selected.

4. On-screen text:

• "3 options"
• "Create poll"
• "Decision made"

5. VO: "This replaced 200 group chat messages."
6. Shot list: app poll + iMessage overlay.
7. Length: 20s
8. CTA: "Search SportsTime and settle your group chat."
9. Why it performs: high social relatability + clear solve.

11) V11 - 48-Hour Sports Trip Montage (Lifestyle)

1. Hook: "This is what a perfect sports weekend looks like."
2. Concept: Mini-vlog tied to app plan.
3. Storyboard:

• Scene 1: Packing + itinerary open.
• Scene 2: Highway sunrise + route overlay.
• Scene 3: Stadium #1 clip.
• Scene 4: Night drive + day 2 plan.
• Scene 5: Stadium #2 + completed checklist.

4. On-screen text:

• "FRI -> SUN"
• "2 stadiums"
• "0 chaos"

5. VO: "Friday we planned it, Sunday we checked two stadiums off."
6. Shot list: vlog b-roll + app overlays.
7. Length: 22s
8. CTA: "Build your next weekend in SportsTime."
9. Why it performs: aspiration + proof.

12) V12 - Date Night, But 300 Miles (Lifestyle)

1. Hook: "Our date night is 2 games in 2 cities."
2. Concept: Couple sports-trip format.
3. Storyboard:

• Scene 1: Couple selfie in car.
• Scene 2: Itinerary sequence screen.
• Scene 3: Stadium + food shot.
• Scene 4: Hotel + next game card.
• Scene 5: Tracker updates +2.

4. On-screen text:

• "Couple trip"
• "Game + road trip"
• "Itinerary handled"

5. VO: "We just pick dates, SportsTime does the rest."
6. Shot list: couple b-roll + app screen captures.
7. Length: 19s
8. CTA: "Search SportsTime for your next sports weekend."
9. Why it performs: relationship + travel + fandom crossover.

13) V13 - Squad Road Run (Lifestyle)

1. Hook: "4 friends, 1 car, 3 games, zero planning pain."
2. Concept: Group road-trip energy.
3. Storyboard:

• Scene 1: Friends pile into car.
• Scene 2: Route on phone mount.
• Scene 3: In-car energy + map progress.
• Scene 4: Stadium arrival.
• Scene 5: Next step planned.

4. On-screen text:

• "No planner friend suffering"
• "Route locked"
• "Squad weekend"

5. VO: "Usually one friend does all the work. Not this time."
6. Shot list: handheld group footage + route screen insert.
7. Length: 20s
8. CTA: "Send this to your group, then search SportsTime."
9. Why it performs: taggable friend dynamic.

14) V14 - Road to All Stadiums (Lifestyle)

1. Hook: "Trying to hit every stadium before 35."
2. Concept: Long-term progression narrative.
3. Storyboard:

• Scene 1: Tracker count (12/30 etc).
• Scene 2: Archive clips from past visits.
• Scene 3: Plan next route in app.
• Scene 4: New visit added.
• Scene 5: Updated count.

4. On-screen text:

• "Bucket list goal"
• "12/30 -> 13/30"
• "One by one"

5. VO: "This turned random trips into an actual mission."
6. Shot list: tracker before/after + archive b-roll.
7. Length: 18s
8. CTA: "Search SportsTime if you’re on a stadium mission."
9. Why it performs: progress storytelling loop.

15) V15 - Sunday Planning Ritual (Lifestyle)

1. Hook: "Bored Sunday? Plan your next sports weekend in 2 minutes."
2. Concept: Planning as ritual content.
3. Storyboard:

• Scene 1: Coffee + couch reset shot.
• Scene 2: Choose dates/leagues.
• Scene 3: Route options generated.
• Scene 4: Share itinerary.
• Scene 5: Add to calendar.

4. On-screen text:

• "Sunday ritual"
• "Pick dates"
• "Weekend secured"

5. VO: "I do this every Sunday now."
6. Shot list: cozy lifestyle + over-shoulder app shots.
7. Length: 15s
8. CTA: "Search SportsTime and make this your Sunday ritual."
9. Why it performs: repeatable weekly behavior.

16) V16 - The 4 Trip Friends (Funny)

1. Hook: "Every sports trip has these 4 people."
2. Concept: One-person roleplay + poll solution.
3. Storyboard:

• Scene 1: The hype friend.
• Scene 2: The picky friend.
• Scene 3: The loyalist.
• Scene 4: The confused friend.
• Scene 5: Poll decides route.

4. On-screen text:

• "The hype one"
• "The picky one"
• "The confused one"
• "Poll > arguing"

5. VO: "Instead of debating for days, we voted and moved."
6. Shot list: quick costume swaps + app poll screen.
7. Length: 21s
8. CTA: "Tag your group roles. Search SportsTime."
9. Why it performs: humor + tagging behavior.

17) V17 - Spreadsheet Era vs SportsTime Era (Funny)

1. Hook: "How we used to plan trips 🤡"
2. Concept: before/after pain-to-relief format.
3. Storyboard:

• Scene 1: 9 tabs and notes chaos.
• Scene 2: frustrated face.
• Scene 3: hard cut to SportsTime flow.
• Scene 4: instant route and calm reaction.

4. On-screen text:

• "Before: chaos"
• "After: 1 app"
• "Same result"

5. VO: "I used to spend 2 hours; now it’s 2 minutes."
6. Shot list: laptop chaos + app screen capture.
7. Length: 13s
8. CTA: "Retire the spreadsheet. Search SportsTime."
9. Why it performs: pain-relief contrast.

18) V18 - "I’m Down" Friend Test (Funny)

1. Hook: "‘I’m down’ friend when it’s time to pick dates…"
2. Concept: flaky friend callout + poll accountability.
3. Storyboard:

• Scene 1: "I’m down" text.
• Scene 2: excuse texts.
• Scene 3: poll creation in app.
• Scene 4: vote deadline.
• Scene 5: winner route.

4. On-screen text:

• "I’m down starter pack"
• "No decisions"
• "Poll > excuses"

5. VO: "If you’re really down, vote."
6. Shot list: message overlays + poll screen recording.
7. Length: 14s
8. CTA: "Send this to your flaky friend. Search SportsTime."
9. Why it performs: relatable social friction + taggable joke.

19) V19 - Casual Fan Take (Bold)

1. Hook: "Hot take: home-games-only fans are missing half the fun."
2. Concept: away-game opinion + follow-team proof.
3. Storyboard:

• Scene 1: face cam hot take.
• Scene 2: away-game benefits list.
• Scene 3: follow-team route build.
• Scene 4: itinerary with 2 away games.
• Scene 5: "debate me" end card.

4. On-screen text:

• "HOT TAKE"
• "Away games > comfort"
• "Debate below"

5. VO: "If you’re serious, do one road stretch this season."
6. Shot list: face cam + follow-team app demo.
7. Length: 17s
8. CTA: "Search SportsTime for your first away-game run."
9. Why it performs: controversy + identity.

20) V20 - Completionist Debate (Bold)

1. Hook: "You can’t call it a stadium bucket list if you don’t track it."
2. Concept: status challenge using tracker proof.
3. Storyboard:

• Scene 1: "prove it" face cam.
• Scene 2: tracker milestones.
• Scene 3: next targets map.
• Scene 4: "drop your count" challenge.
• Scene 5: clean progress UI outro.

4. On-screen text:

• "No tracking = no scoreboard"
• "Drop your number"

5. VO: "Everyone says they’re doing the bucket list. What’s your count?"
6. Shot list: face cam + tracker screen recording.
7. Length: 12s
8. CTA: "Search SportsTime and start your real count."
9. Why it performs: competitive status challenge.

Batch Production Plan (One Week)

• Day 1: Capture all app screen recordings.
• Day 2: Film all face-cam hooks in one session.
• Day 3: Capture road/stadium/lifestyle b-roll.
• Day 4: Edit and export first 10 videos.
• Day 5: Edit and export final 10 videos.