# SportsTime Monday Growth Review Template

Use this every Monday. Timebox: 20-30 minutes.

## 1) Week Snapshot

`review_date:`  
`review_owner:`  
`week_range:`  

`headline:` one sentence on how the week went.

## 2) KPI Scorecard (This Week vs Last Week vs Goal)

| Metric | This Week | Last Week | Delta | Goal | Status (Green/Yellow/Red) |
|---|---:|---:|---:|---:|---|
| Installs |  |  |  |  |  |
| Cost (paid spend) |  |  |  |  |  |
| CPI |  |  |  |  |  |
| Activation rate (`install -> trip_saved`) |  |  |  |  |  |
| Paywall view rate |  |  |  |  |  |
| Paywall conversion (`paywall_view -> purchase_success`) |  |  |  |  |  |
| New subscribers |  |  |  |  |  |
| Weekly revenue |  |  |  |  |  |
| D1 retention |  |  |  |  |  |
| D7 retention |  |  |  |  |  |
| D30 retention |  |  |  |  |  |
| Shares per activated user |  |  |  |  |  |

## 3) Funnel Breakdown

| Step | Users | Conversion from prior step | Notes |
|---|---:|---:|---|
| Installs |  |  |  |
| First open |  |  |  |
| Onboarding complete |  |  |  |
| Trip options generated |  |  |  |
| Trip saved |  |  |  |
| Paywall viewed |  |  |  |
| Purchase started |  |  |  |
| Purchase success |  |  |  |

`largest_drop_off_step:`  
`suspected_cause:`  
`fix_to_ship_this_week:`  

## 4) Channel Performance

| Channel | Spend | Installs | CPI | Activation rate | Purchase rate | Keep / Improve / Cut |
|---|---:|---:|---:|---:|---:|---|
| App Store Organic |  |  |  |  |  |  |
| Apple Search Ads |  |  |  |  |  |  |
| TikTok Organic |  |  |  |  |  |  |
| TikTok Paid |  |  |  |  |  |  |
| Meta Paid |  |  |  |  |  |  |
| Reddit |  |  |  |  |  |  |
| Creator/Influencer |  |  |  |  |  |  |
| Referral/Invite |  |  |  |  |  |  |

## 5) Experiments Reviewed

### Experiment 1
`name:`  
`hypothesis:`  
`change_shipped:`  
`result:`  
`decision:` Ship / Iterate / Kill

### Experiment 2
`name:`  
`hypothesis:`  
`change_shipped:`  
`result:`  
`decision:` Ship / Iterate / Kill

### Experiment 3
`name:`  
`hypothesis:`  
`change_shipped:`  
`result:`  
`decision:` Ship / Iterate / Kill

## 6) Product + UX Issues

Top friction points from analytics, support, or user feedback:
1.  
2.  
3.  

`highest_priority_fix_for_this_week:`  

## 7) Content + Distribution Review

| Content Type | Published | Avg views | Avg CTR to store/site | Top performer | Next action |
|---|---:|---:|---:|---|---|
| TikTok/Reels |  |  |  |  |  |
| X/Twitter |  |  |  |  |  |
| Reddit posts/comments |  |  |  |  |  |
| Email newsletter |  |  |  |  |  |
| Creator placements |  |  |  |  |  |

`winning_content_angle:`  
`angle_to_drop:`  

## 8) Decisions (Write Explicitly)

1.  
2.  
3.  

## 9) This Week Plan (Top 3 Priorities Only)

1.  
2.  
3.  

## 10) Owner + Deadline Grid

| Task | Owner | Deadline | Success metric |
|---|---|---|---|
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

## 11) Risk Watch

`biggest_risk_next_2_weeks:`  
`mitigation:`  

## 12) Weekly Close Checklist

- [ ] KPI table filled with real numbers
- [ ] One funnel fix selected and scheduled
- [ ] One distribution channel reduced or scaled based on data
- [ ] Three decisions documented
- [ ] Three priorities set for current week