# SportsTime Short-Form Video Concepts (20) These are designed for TikTok / Reels / Shorts and mapped to install intent. ## Video IDs - V01 3-in-4 Challenge - V02 Fan Test - V03 "We Should Do This" Group Chat - V04 Stadium Count Flex - V05 Local Instant Trip - V06 Date Range Tutorial - V07 Follow Team Mode - V08 Route-First Planning - V09 Build Around Must-See Games - V10 Stop Group Trip Deadlocks (Polls) - V11 48-Hour Sports Trip Montage - V12 Date Night, But 300 Miles - V13 Squad Road Run - V14 Road to All Stadiums - V15 Sunday Planning Ritual - V16 The 4 Trip Friends - V17 Spreadsheet Era vs SportsTime Era - V18 "I’m Down" Friend Test - V19 Casual Fan Take (Away Games) - V20 Completionist Debate ## 1) V01 - 3-in-4 Challenge (Viral) 1. Hook: "I planned a 3-stadium weekend in 14 seconds." 2. Concept: Impossible-sounding trip planning proven live. 3. Storyboard: - Scene 1: Face cam in car, urgent zoom. - Scene 2: App date range + league selection. - Scene 3: Route map auto-build. - Scene 4: Itinerary timeline + drive segments. - Scene 5: Save + share card preview. 4. On-screen text: - "3 GAMES. 4 DAYS." - "No spreadsheet" - "Real schedules + real route" 5. VO: "Picked dates, picked leagues, and it built the trip for me." 6. Shot list: Face cam + screen recording + quick road b-roll. 7. Length: 14s 8. CTA: "Search SportsTime on App Store." 9. Why it performs: utility + challenge + fan flex. ## 2) V02 - Fan Test (Viral) 1. Hook: "If you’ve never done an away-game road trip… are you even a fan?" 2. Concept: Identity challenge -> Follow Team demo. 3. Storyboard: - Scene 1: Bold face cam hot take. - Scene 2: Follow Team mode selection. - Scene 3: Road games surfaced. - Scene 4: Route + itinerary shown. - Scene 5: "This is your weekend." reaction. 4. On-screen text: - "HOT TAKE" - "Follow Team mode" - "Plan it in seconds" 5. VO: "If you’re obsessed, do at least one away-game run this season." 6. Shot list: Face cam + follow team screen recording. 7. Length: 18s 8. CTA: "Search SportsTime and run your team’s road stretch." 9. Why it performs: debate comments + identity trigger. ## 3) V03 - "We Should Do This" Group Chat (Viral) 1. Hook: Group chat screenshot + "NOBODY planned it." 2. Concept: Group chat talk -> one person ships plan + poll. 3. Storyboard: - Scene 1: Chaotic group text overlay. - Scene 2: Build trip by dates. - Scene 3: Routes generated. - Scene 4: Create poll + share code. - Scene 5: Votes arrive quickly. 4. On-screen text: - "Every group chat ever" - "All talk" - "Poll it. Done." 5. VO: "We talked about this for months. I built it and made everyone vote." 6. Shot list: iMessage overlays + app screen recording. 7. Length: 16s 8. CTA: "If your group chat is all talk, search SportsTime." 9. Why it performs: social pain + collaboration payoff. ## 4) V04 - Stadium Count Flex (Viral) 1. Hook: "My friend: 4 stadiums. Me: 27." 2. Concept: Completionist scoreboard flex. 3. Storyboard: - Scene 1: Friend vs me split text. - Scene 2: Open stadium tracker. - Scene 3: Scroll visited list. - Scene 4: Next targets on map. - Scene 5: "catch me at 30". 4. On-screen text: - "STADIUM FLEX" - "Visited: 27" - "Track your run" 5. VO: "Once you track it, it gets addictive." 6. Shot list: tracker screen recording + optional reaction cam. 7. Length: 12s 8. CTA: "Search SportsTime if you’re a completionist fan." 9. Why it performs: status + collection psychology. ## 5) V05 - Local Instant Trip (Viral) 1. Hook: "From Chicago this weekend? You can hit these 2 games." 2. Concept: Hyper-local route reveal format. 3. Storyboard: - Scene 1: City text card. - Scene 2: Enter start/end city. - Scene 3: Route with game pins. - Scene 4: Itinerary timing. - Scene 5: Save and share. 4. On-screen text: - "Chicago -> 2 games" - "Drive-time checked" - "Build yours" 5. VO: "If you’re in [city], here’s a legit two-game run." 6. Shot list: map-heavy screen recording + optional city b-roll. 7. Length: 13s 8. CTA: "Comment your city. Search SportsTime." 9. Why it performs: local relevance + comments. ## 6) V06 - Date Range Tutorial (Useful) 1. Hook: "How to plan a sports road trip in 3 taps." 2. Concept: Step-based quick tutorial. 3. Storyboard: - Scene 1: Pick dates. - Scene 2: Pick leagues. - Scene 3: Generate routes. - Scene 4: Compare options. - Scene 5: Save trip. 4. On-screen text: "Step 1", "Step 2", "Step 3", "Done". 5. VO: "Dates, leagues, generate. That’s it." 6. Shot list: pure screen recording, tap circles. 7. Length: 15s 8. CTA: "Search SportsTime and test your next free weekend." 9. Why it performs: clarity lowers install friction. ## 7) V07 - Follow Team Mode (Useful) 1. Hook: "Want to follow your team on the road? Do this." 2. Concept: Team-first intent flow. 3. Storyboard: - Scene 1: Select Follow Team. - Scene 2: Pick team + dates. - Scene 3: Road games list. - Scene 4: Route generated. - Scene 5: miles/days/games summary. 4. On-screen text: - "Follow Team" - "Road games only" - "Route + schedule synced" 5. VO: "Pick your team, pick dates, get a runnable trip." 6. Shot list: app screen recording + team logo sticker. 7. Length: 17s 8. CTA: "Search SportsTime and chase the road schedule." 9. Why it performs: direct fit for team-obsessed users. ## 8) V08 - Route-First Planning (Useful) 1. Hook: "Driving Dallas -> Atlanta? Add games on the way." 2. Concept: Existing travel plus sports optimization. 3. Storyboard: - Scene 1: Enter start/end city. - Scene 2: Set stops and dates. - Scene 3: Game stops inserted. - Scene 4: Compare options A/B. - Scene 5: Save preferred route. 4. On-screen text: - "Start + End" - "Add game stops" - "Compare routes" 5. VO: "If you’re already driving, this adds games without chaos." 6. Shot list: map route recording + optional steering wheel shot. 7. Length: 18s 8. CTA: "Search SportsTime before your next long drive." 9. Why it performs: practical utility for road-trippers. ## 9) V09 - Must-See Games First (Useful) 1. Hook: "Pick the games first. Let the route figure itself out." 2. Concept: Matchup-driven planning. 3. Storyboard: - Scene 1: Open By Games. - Scene 2: Tap 2 must-see games. - Scene 3: Date range adapts. - Scene 4: Route options load. - Scene 5: Final itinerary timeline. 4. On-screen text: - "Must-see first" - "Route auto-built" - "No headache" 5. VO: "I pick matchups. The app handles logistics." 6. Shot list: game card taps + route output. 7. Length: 16s 8. CTA: "Search SportsTime if you plan around big games." 9. Why it performs: emotionally-driven fan flow. ## 10) V10 - Stop Group Trip Deadlocks (Useful) 1. Hook: "Your group can vote instead of arguing for days." 2. Concept: Poll flow from route options. 3. Storyboard: - Scene 1: Generate 3 options. - Scene 2: Create poll. - Scene 3: Share code to chat. - Scene 4: Votes come in. - Scene 5: Winner route selected. 4. On-screen text: - "3 options" - "Create poll" - "Decision made" 5. VO: "This replaced 200 group chat messages." 6. Shot list: app poll + iMessage overlay. 7. Length: 20s 8. CTA: "Search SportsTime and settle your group chat." 9. Why it performs: high social relatability + clear solve. ## 11) V11 - 48-Hour Sports Trip Montage (Lifestyle) 1. Hook: "This is what a perfect sports weekend looks like." 2. Concept: Mini-vlog tied to app plan. 3. Storyboard: - Scene 1: Packing + itinerary open. - Scene 2: Highway sunrise + route overlay. - Scene 3: Stadium #1 clip. - Scene 4: Night drive + day 2 plan. - Scene 5: Stadium #2 + completed checklist. 4. On-screen text: - "FRI -> SUN" - "2 stadiums" - "0 chaos" 5. VO: "Friday we planned it, Sunday we checked two stadiums off." 6. Shot list: vlog b-roll + app overlays. 7. Length: 22s 8. CTA: "Build your next weekend in SportsTime." 9. Why it performs: aspiration + proof. ## 12) V12 - Date Night, But 300 Miles (Lifestyle) 1. Hook: "Our date night is 2 games in 2 cities." 2. Concept: Couple sports-trip format. 3. Storyboard: - Scene 1: Couple selfie in car. - Scene 2: Itinerary sequence screen. - Scene 3: Stadium + food shot. - Scene 4: Hotel + next game card. - Scene 5: Tracker updates +2. 4. On-screen text: - "Couple trip" - "Game + road trip" - "Itinerary handled" 5. VO: "We just pick dates, SportsTime does the rest." 6. Shot list: couple b-roll + app screen captures. 7. Length: 19s 8. CTA: "Search SportsTime for your next sports weekend." 9. Why it performs: relationship + travel + fandom crossover. ## 13) V13 - Squad Road Run (Lifestyle) 1. Hook: "4 friends, 1 car, 3 games, zero planning pain." 2. Concept: Group road-trip energy. 3. Storyboard: - Scene 1: Friends pile into car. - Scene 2: Route on phone mount. - Scene 3: In-car energy + map progress. - Scene 4: Stadium arrival. - Scene 5: Next step planned. 4. On-screen text: - "No planner friend suffering" - "Route locked" - "Squad weekend" 5. VO: "Usually one friend does all the work. Not this time." 6. Shot list: handheld group footage + route screen insert. 7. Length: 20s 8. CTA: "Send this to your group, then search SportsTime." 9. Why it performs: taggable friend dynamic. ## 14) V14 - Road to All Stadiums (Lifestyle) 1. Hook: "Trying to hit every stadium before 35." 2. Concept: Long-term progression narrative. 3. Storyboard: - Scene 1: Tracker count (12/30 etc). - Scene 2: Archive clips from past visits. - Scene 3: Plan next route in app. - Scene 4: New visit added. - Scene 5: Updated count. 4. On-screen text: - "Bucket list goal" - "12/30 -> 13/30" - "One by one" 5. VO: "This turned random trips into an actual mission." 6. Shot list: tracker before/after + archive b-roll. 7. Length: 18s 8. CTA: "Search SportsTime if you’re on a stadium mission." 9. Why it performs: progress storytelling loop. ## 15) V15 - Sunday Planning Ritual (Lifestyle) 1. Hook: "Bored Sunday? Plan your next sports weekend in 2 minutes." 2. Concept: Planning as ritual content. 3. Storyboard: - Scene 1: Coffee + couch reset shot. - Scene 2: Choose dates/leagues. - Scene 3: Route options generated. - Scene 4: Share itinerary. - Scene 5: Add to calendar. 4. On-screen text: - "Sunday ritual" - "Pick dates" - "Weekend secured" 5. VO: "I do this every Sunday now." 6. Shot list: cozy lifestyle + over-shoulder app shots. 7. Length: 15s 8. CTA: "Search SportsTime and make this your Sunday ritual." 9. Why it performs: repeatable weekly behavior. ## 16) V16 - The 4 Trip Friends (Funny) 1. Hook: "Every sports trip has these 4 people." 2. Concept: One-person roleplay + poll solution. 3. Storyboard: - Scene 1: The hype friend. - Scene 2: The picky friend. - Scene 3: The loyalist. - Scene 4: The confused friend. - Scene 5: Poll decides route. 4. On-screen text: - "The hype one" - "The picky one" - "The confused one" - "Poll > arguing" 5. VO: "Instead of debating for days, we voted and moved." 6. Shot list: quick costume swaps + app poll screen. 7. Length: 21s 8. CTA: "Tag your group roles. Search SportsTime." 9. Why it performs: humor + tagging behavior. ## 17) V17 - Spreadsheet Era vs SportsTime Era (Funny) 1. Hook: "How we used to plan trips 🤡" 2. Concept: before/after pain-to-relief format. 3. Storyboard: - Scene 1: 9 tabs and notes chaos. - Scene 2: frustrated face. - Scene 3: hard cut to SportsTime flow. - Scene 4: instant route and calm reaction. 4. On-screen text: - "Before: chaos" - "After: 1 app" - "Same result" 5. VO: "I used to spend 2 hours; now it’s 2 minutes." 6. Shot list: laptop chaos + app screen capture. 7. Length: 13s 8. CTA: "Retire the spreadsheet. Search SportsTime." 9. Why it performs: pain-relief contrast. ## 18) V18 - "I’m Down" Friend Test (Funny) 1. Hook: "‘I’m down’ friend when it’s time to pick dates…" 2. Concept: flaky friend callout + poll accountability. 3. Storyboard: - Scene 1: "I’m down" text. - Scene 2: excuse texts. - Scene 3: poll creation in app. - Scene 4: vote deadline. - Scene 5: winner route. 4. On-screen text: - "I’m down starter pack" - "No decisions" - "Poll > excuses" 5. VO: "If you’re really down, vote." 6. Shot list: message overlays + poll screen recording. 7. Length: 14s 8. CTA: "Send this to your flaky friend. Search SportsTime." 9. Why it performs: relatable social friction + taggable joke. ## 19) V19 - Casual Fan Take (Bold) 1. Hook: "Hot take: home-games-only fans are missing half the fun." 2. Concept: away-game opinion + follow-team proof. 3. Storyboard: - Scene 1: face cam hot take. - Scene 2: away-game benefits list. - Scene 3: follow-team route build. - Scene 4: itinerary with 2 away games. - Scene 5: "debate me" end card. 4. On-screen text: - "HOT TAKE" - "Away games > comfort" - "Debate below" 5. VO: "If you’re serious, do one road stretch this season." 6. Shot list: face cam + follow-team app demo. 7. Length: 17s 8. CTA: "Search SportsTime for your first away-game run." 9. Why it performs: controversy + identity. ## 20) V20 - Completionist Debate (Bold) 1. Hook: "You can’t call it a stadium bucket list if you don’t track it." 2. Concept: status challenge using tracker proof. 3. Storyboard: - Scene 1: "prove it" face cam. - Scene 2: tracker milestones. - Scene 3: next targets map. - Scene 4: "drop your count" challenge. - Scene 5: clean progress UI outro. 4. On-screen text: - "No tracking = no scoreboard" - "Drop your number" 5. VO: "Everyone says they’re doing the bucket list. What’s your count?" 6. Shot list: face cam + tracker screen recording. 7. Length: 12s 8. CTA: "Search SportsTime and start your real count." 9. Why it performs: competitive status challenge. ## Batch Production Plan (One Week) - Day 1: Capture all app screen recordings. - Day 2: Film all face-cam hooks in one session. - Day 3: Capture road/stadium/lifestyle b-roll. - Day 4: Edit and export first 10 videos. - Day 5: Edit and export final 10 videos.