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Reflect/docs/competitors/README.md
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Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-02-26 11:47:16 -06:00

3.0 KiB

Competitor Analysis - Mood Tracking Apps

Analysis of top 5 mood tracking app competitors on the iOS App Store.


Overview Comparison

App Rating Reviews Price Differentiator
Daylio 4.8 57K Free + IAP No-typing micro-diary
Reflectly 4.6 82K Free + IAP AI-powered journaling
Moodnotes 4.7 11K Free + IAP CBT-based, clinical psychology
Moodistory 4.8 846 Free + IAP Privacy-first, lightweight
Bearable 4.8 4.7K Free + IAP Comprehensive health/symptom tracking

App Store URLs

  1. Daylio: https://apps.apple.com/us/app/daylio-journal-daily-diary/id1194023242
  2. Reflectly: https://apps.apple.com/us/app/reflectly-journal-ai-diary/id1241229134
  3. Moodnotes: https://apps.apple.com/us/app/moodnotes-mood-tracker/id1019230398
  4. Moodistory: https://apps.apple.com/us/app/emotion-tracker-moodistory/id1335347860
  5. Bearable: https://apps.apple.com/us/app/bearable-symptom-tracker/id1482581097

Market Positioning

By Review Count (Market Size Indicator)

  1. Reflectly - 82K reviews (largest user base)
  2. Daylio - 57K reviews
  3. Moodnotes - 11K reviews
  4. Bearable - 4.7K reviews
  5. Moodistory - 846 reviews (indie)

By Approach

  • Quick Logging: Daylio, Moodistory (tap-based, no typing)
  • AI/Smart: Reflectly (AI-driven prompts)
  • Clinical/CBT: Moodnotes (psychology-backed)
  • Health Focused: Bearable (chronic illness, symptoms)

By Price Point (Monthly)

  • Moodnotes: $14.99/mo (highest)
  • Reflectly: $9.99/mo
  • Bearable: $6.99/mo
  • Daylio: Variable tiers
  • Moodistory: Variable tiers (lowest)

Feature Comparison

Feature Daylio Reflectly Moodnotes Moodistory Bearable
Quick tap logging Yes No No Yes Yes
AI features No Yes No No No
CBT-based No Yes Yes No No
Apple Watch Yes No Yes Yes No
Apple Health Yes No No Yes Yes
Year in Pixels Yes No No Yes No
Privacy focus Medium Low Medium High Medium
Widgets Yes Yes No Yes No
Voice input Yes Yes No No No
Export data Yes Yes Yes Yes Yes

Downloaded Assets

Screenshots Available

  • Moodnotes: 7 screenshots
  • Moodistory: 10 screenshots
  • Reflectly: 8 screenshots

App Icons Only (Screenshots not via API)

  • Daylio
  • Bearable

Key Takeaways for Reflect

  1. Quick logging is valued - Daylio and Moodistory emphasize speed
  2. Privacy is a differentiator - Moodistory's privacy-first approach stands out
  3. AI is trending - Reflectly's AI positioning attracts users
  4. Visual insights matter - Year in Pixels and calendars are common
  5. Apple ecosystem integration - Watch, Health, Widgets are expected
  6. CBT/psychology backing - Adds credibility for mental health positioning

Analysis conducted January 2026