Competitor Analysis
Top 5 Mood Tracking Apps on the iOS App Store
| App | Rating | Reviews | Category | Price | Differentiator |
|---|---|---|---|---|---|
Daylio
|
57K | Lifestyle | Free + IAP | No-typing micro-diary | |
Reflectly
|
82K | Health & Fitness | Free + IAP | AI-powered journaling | |
Moodnotes
|
11K | Health & Fitness | Free + IAP | CBT-based, clinical | |
Moodistory
|
846 | Health & Fitness | Free + IAP | Privacy-first, lightweight | |
Bearable
|
4.7K | Health & Fitness | Free + IAP | Health/symptom tracking |
| Feature | Daylio | Reflectly | Moodnotes | Moodistory | Bearable |
|---|---|---|---|---|---|
| Quick tap logging | ✓ | — | — | ✓ | ✓ |
| AI features | — | ✓ | — | — | — |
| CBT-based | — | ✓ | ✓ | — | — |
| Apple Watch | ✓ | — | ✓ | ✓ | — |
| Apple Health | ✓ | — | — | ✓ | ✓ |
| Year in Pixels | ✓ | — | — | ✓ | — |
| Widgets | ✓ | ✓ | — | ✓ | — |
| Voice input | ✓ | ✓ | — | — | — |
| Export data | ✓ | ✓ | ✓ | ✓ | ✓ |
Description
Self-Care Bullet Journal with Goals - Mood Diary & Happiness Tracker. Daylio enables you to keep a private journal without having to type a single line. It's a versatile app that can be your fitness goal pal, mental health coach, food log, or gratitude diary.
Key Features
- ✓ Multiple daily mood entries
- ✓ Customizable activities & moods
- ✓ Year in Pixels visualization
- ✓ Goal and habit tracking
- ✓ Voice memo recording
- ✓ iCloud backup & Apple Health
- ✓ PDF/CSV export
Pricing
| Base | Free |
| Premium (various tiers) | $4.99 - $59.99 |
Technical Details
| iOS Requirement | iOS 14.0+ |
| Languages | 30 languages |
| Age Rating | 4+ |
Competitive Analysis
Strengths
- Highest review count in category (57K+)
- No typing required - tap-based logging
- Extensive customization options
- Year in Pixels visualization is unique
Target Audience
- Users who want quick, low-effort mood logging
- People tracking habits alongside moods
- Users who prefer visual over text-based journaling
Screenshots
Screenshots not available via API - icon only
Description
Reflectly is the #1 journaling app that's like your best friend. It's the world's first intelligent journal app & mood tracker that gives you personalized motivation and prompts the more you use it. Uses AI, positive psychology, mindfulness, and CBT to help you thrive.
Key Features
- ✓ AI-driven personalized prompts
- ✓ Daily mood tracking with graphs
- ✓ Voice-to-text journaling
- ✓ Habit tracker with achievements
- ✓ Lock screen widgets (iOS 16+)
- ✓ Morning quotes & evening reflections
Pricing
| Base | Free |
| Monthly | $9.99/mo |
| Yearly | $59.99/yr |
Technical Details
| iOS Requirement | iOS 15.0+ |
| Languages | English |
| Age Rating | 4+ |
Competitive Analysis
Strengths
- Highest review count (82K+) - massive user base
- AI-powered personalization
- "World's first intelligent journal" positioning
- Strong marketing/branding
Target Audience
- Users who prefer guided journaling
- People wanting AI-driven insights
- Mindfulness/self-care focused users
Screenshots
Description
Don't let your mood affect your life. Take control over it! Created by design experts and clinical psychologists, Moodnotes is grounded in cognitive behavior therapy (CBT) and positive psychology. Helps avoid common thinking traps and develop healthier perspectives.
Key Features
- ✓ CBT-based approach
- ✓ Face scanning for mood detection
- ✓ Thinking pattern recognition
- ✓ Expert-written mental health articles
- ✓ Apple Watch compatibility
- ✓ iCloud sync/backup
Pricing
| Base | Free |
| Monthly | $14.99/mo |
| Yearly | $29.99 - $89.99/yr |
Technical Details
| iOS Requirement | iOS 13.0+ |
| Languages | 8 languages |
| Age Rating | 13+ |
Competitive Analysis
Strengths
- CBT-based approach (clinical foundation)
- Face scanning for automatic mood detection
- Created by clinical psychologists
- Strong mental health article content
Target Audience
- Users interested in CBT/therapy approaches
- People dealing with anxiety
- Those who want science-backed tracking
Screenshots
Description
A low-effort mood tracker with unique, beautiful design that respects 100% your privacy. Create journal entries in less than 5 seconds, without writing a single word. All data stays on your device - they never store mood data on external servers.
Key Features
- ✓ 180+ customizable events
- ✓ Year in Pixels visualization
- ✓ Apple Health integration
- ✓ 100% privacy focused
- ✓ 5 home screen widgets
- ✓ Apple Watch app
- ✓ Custom mood scales (2-11 points)
Pricing
| Base | Free |
| Premium tiers | $2.99 - $39.99 |
Technical Details
| iOS Requirement | iOS 16+ |
| Languages | 8 languages |
| Age Rating | 9+ |
Competitive Analysis
Strengths
- Smallest app size (35.8 MB) - lightweight
- Strong privacy focus (data on device only)
- Beautiful, unique design
- Indie developer (personal touch)
Target Audience
- Privacy-conscious users
- Users who want quick, no-typing logging
- Apple ecosystem users
Screenshots
Description
Feeling overwhelmed by your health? Join over 900,000 people managing Chronic Illnesses, Migraine, Pain, Fatigue, IBS, PoTS, PCOS, EDS, Period, Mood, Mental Health and more. Discover and manage triggers for changes in your health with correlation analysis.
Key Features
- ✓ Symptom and mood tracking
- ✓ Medication and treatment logging
- ✓ Pain and headache monitoring
- ✓ Period and PCOS tracking
- ✓ Apple Health & Fitbit integration
- ✓ Correlation analysis
- ✓ Encrypted data storage
Pricing
| Base | Free |
| Monthly | $6.99/mo |
| Yearly | $34.99/yr |
Technical Details
| iOS Requirement | iOS 15.1+ |
| Languages | English only |
| Age Rating | 4+ |
Competitive Analysis
Strengths
- Comprehensive health tracking beyond mood
- 900,000+ user base
- Strong chronic illness community
- Created by people with chronic conditions
Target Audience
- Users with chronic illnesses
- People tracking medication effectiveness
- Healthcare provider communication needs
Note
- More health/symptom tracker than pure mood tracker
- Different market positioning - broader health focus
Screenshots
Screenshots not available via API - icon only