diff --git a/Shared/Analytics.swift b/Shared/Analytics.swift
index e4cb610..884ef73 100644
--- a/Shared/Analytics.swift
+++ b/Shared/Analytics.swift
@@ -63,6 +63,10 @@ final class AnalyticsManager {
 
         let config = PostHogConfig(apiKey: Self.apiKey, host: Self.host)
 
+        // Person profiles — .always creates anonymous person profiles for every user,
+        // enabling accurate unique user counts without requiring identify() calls
+        config.personProfiles = .always
+
         // Auto-capture
         config.captureElementInteractions = true
         config.captureApplicationLifecycleEvents = true