# Competitive Analysis: Mood Tracking Apps

*Research Date: December 2025*

---

## Executive Summary

Analysis of 8 direct competitors in the iOS mood tracking/journaling category. Key findings:
- **Top performer**: Daylio (57K+ ratings, 4.8 stars)
- **Highest rated**: How We Feel (4.9 stars, 26K ratings, FREE)
- **Most expensive**: Reflectly ($59.99/year)
- **Budget option**: iMoodJournal ($2.99 one-time)

---

## Competitor Deep Dive

### 1. Daylio Journal

| Attribute | Details |
|-----------|---------|
| **Full Title** | Daylio Journal - Daily Diary |
| **Subtitle** | Mood Tracker, Health, Habits |
| **Category** | Lifestyle |
| **Rating** | 4.8 stars (57,000+ ratings) |
| **Price** | Free + Premium ~$20/year |

**Keywords Used**: Journal, Daily, Diary, Mood Tracker, Health, Habits

**Description Highlights**:
- "Private journal without having to type a single line"
- Self-care bullet journal
- Icon-based entry logging

**Key Features**:
- Year in Pixels visualization
- Customizable mood/activity icons
- Statistics (weekly, monthly, yearly charts)
- iCloud & Google Drive backup
- Voice memo recording
- PDF/CSV export
- PIN lock security
- Dark mode

**Visual Strategy**: Clean, colorful icons. Emphasizes data visualization and "Year in Pixels" in screenshots.

---

### 2. Moodnotes

| Attribute | Details |
|-----------|---------|
| **Full Title** | Moodnotes - Mood Tracker |
| **Subtitle** | Daily Self Care Journal & CBT |
| **Category** | Health & Fitness |
| **Rating** | 4.7 stars (10,938 ratings) |
| **Price** | Free + $29.99-89.99/year |

**Keywords Used**: Mood Tracker, Daily, Self Care, Journal, CBT

**Description Highlights**:
- "Created by design experts and clinical psychologists"
- Grounded in CBT and positive psychology
- Avoid "thinking traps"

**Key Features**:
- Facial recognition mood detection
- Photo attachments
- Self-awareness articles by professionals
- Cognitive thinking error identification
- Apple Watch integration
- iCloud sync

**Visual Strategy**: Professional, clinical aesthetic. Emphasizes psychology credibility and thinking trap education.

---

### 3. Reflectly

| Attribute | Details |
|-----------|---------|
| **Full Title** | Reflectly - Journal & AI Diary |
| **Subtitle** | Mood Tracker & Daily Quotes |
| **Category** | Health & Fitness |
| **Rating** | 4.6 stars (82,000+ ratings) |
| **Price** | Free + $9.99/mo or $59.99/year |

**Keywords Used**: Journal, AI, Diary, Mood Tracker, Daily Quotes

**Description Highlights**:
- AI-powered journaling
- Positive psychology + mindfulness + CBT
- Personalized prompts

**Key Features**:
- Daily personalized prompts
- AI-driven insights
- Motivational quotes
- Mood correlations/graphical analysis
- Habit tracker
- Lock Screen widget (iOS 16+)
- Photo entries

**Visual Strategy**: Modern, gradient-heavy design. AI emphasis. Uses daily quotes as hook.

---

### 4. How We Feel

| Attribute | Details |
|-----------|---------|
| **Full Title** | How We Feel |
| **Subtitle** | An emotional wellbeing journal |
| **Category** | Health & Fitness |
| **Rating** | 4.9 stars (25,856 ratings) |
| **Price** | FREE (nonprofit) |

**Keywords Used**: Emotional, Wellbeing, Journal

**Description Highlights**:
- Created with Yale University's Center for Emotional Intelligence
- Based on Dr. Marc Brackett's research
- Emotion regulation strategies

**Key Features**:
- Color-coded emotion matrix
- Video-based coping strategies (1-min sessions)
- Friend sharing (real-time emotional updates)
- AI weekly review
- HealthKit integration (sleep, exercise, water, caffeine, alcohol)
- Custom emotion words
- Physical sensation tagging
- PDF export

**Visual Strategy**: Minimalist, academic credibility. Emotion color wheel is central. Free model differentiates.

---

### 5. iMoodJournal

| Attribute | Details |
|-----------|---------|
| **Full Title** | iMoodJournal - Mood Diary |
| **Subtitle** | Mood Journal and Tracking Tool |
| **Category** | Lifestyle |
| **Rating** | 4.4 stars (173 ratings) |
| **Price** | $2.99 one-time |

**Keywords Used**: Mood, Diary, Journal, Tracking Tool

**Description Highlights**:
- Featured on NY Times, NY Daily News
- Made "Best Bipolar Disorder Apps of the Year" by Healthline
- No monthly fees

**Key Features**:
- Customizable mood scale with colors
- Hashtag-based trigger tracking
- Sleep, medication, stress tracking
- Animated mood history
- Apple Watch support
- PDF/CSV export
- Passcode protection
- Photo attachments

**Visual Strategy**: Utilitarian, functional design. Press mentions prominent. Appeals to medical/clinical users.

---

### 6. Moodly

| Attribute | Details |
|-----------|---------|
| **Full Title** | Moodly: Mood Tracker & Journal |
| **Subtitle** | Simple Diary with Stats & Logs |
| **Category** | Lifestyle |
| **Rating** | 4.8 stars (30 ratings) |
| **Price** | Free + $3.99 Premium (one-time) |

**Keywords Used**: Mood Tracker, Journal, Simple, Diary, Stats, Logs

**Description Highlights**:
- No typing required
- For teenagers to busy professionals
- Mental health management

**Key Features**:
- Mood/activity tracking without typing
- Graphs and insights
- Customizable reminders
- Face ID/Touch ID/passcode
- iCloud backup
- Calendar browsing
- Export functionality

**Visual Strategy**: Simple, approachable. Emphasizes ease of use and "no typing."

---

### 7. Mood Tracker Journal

| Attribute | Details |
|-----------|---------|
| **Full Title** | Mood Tracker Journal |
| **Subtitle** | Reflect, Notes, Daily, Bearable |
| **Category** | Health & Fitness |
| **Rating** | 4.4 stars (23 ratings) |
| **Price** | Free + $9.99/mo or $149.99 lifetime |

**Keywords Used**: Mood Tracker, Journal, Reflect, Notes, Daily, Bearable

**Description Highlights**:
- 14 specialized trackers
- Clinically-validated questionnaires
- Pre-made care plans for mental health conditions

**Key Features**:
- Medical questionnaires (PHQ-9, GAD-7, MDQ, Y-BOCS, PCL-5, BSL-23)
- Diary, medication, symptoms, sleep, activity tracking
- Goal setting
- Journaling prompts
- Daily affirmations
- Apple HealthKit integration
- 7-day free trial

**Visual Strategy**: Clinical, comprehensive. Targets users with diagnosed conditions (Bipolar, Depression, Anxiety, OCD, PTSD, BPD).

---

## Keyword Analysis

### Most Common Keywords
| Keyword | Frequency |
|---------|-----------|
| Mood | 8/8 |
| Tracker | 7/8 |
| Journal | 7/8 |
| Daily | 5/8 |
| Diary | 4/8 |
| Health | 3/8 |
| Self Care | 2/8 |
| Habits | 2/8 |
| CBT | 2/8 |

### Untapped Keywords (Opportunities)
- Feelings
- Emotions
- Wellbeing
- Mental Health
- Mindfulness
- Gratitude
- Happiness
- Check-in

---

## Visual Strategy Patterns

### Icon Design
- **Dominant colors**: Purple, blue, teal gradients
- **Common motifs**: Smiley faces, hearts, brain icons
- **Style**: Mostly flat/minimal with subtle gradients

### Screenshot Strategies
1. **Feature showcase** (most common) - one feature per screenshot
2. **Year in Pixels/Calendar views** - popular data visualization
3. **Stats/charts** - showing insights and patterns
4. **Device mockups** - iPhone frames with app UI

### Differentiation Approaches
- **Daylio**: Year in Pixels, no-typing emphasis
- **Moodnotes**: Clinical psychology credibility
- **Reflectly**: AI-powered, modern gradients
- **How We Feel**: Yale partnership, free model
- **iMoodJournal**: Press mentions, one-time price

---

## Pricing Comparison

| App | Free Tier | Subscription | One-Time |
|-----|-----------|--------------|----------|
| Daylio | Yes | ~$20/year | - |
| Moodnotes | Yes | $29.99-89.99/year | - |
| Reflectly | Yes | $59.99/year | - |
| How We Feel | Full app | - | FREE |
| iMoodJournal | - | - | $2.99 |
| Moodly | Yes | - | $3.99 |
| Mood Tracker Journal | Yes | $9.99/mo | $149.99 |

**Insight**: Market spans from free (How We Feel) to premium ($59.99/year). One-time purchase options are rare and appealing to price-conscious users.

---

## Ratings & Reviews Summary

| App | Rating | Review Count | Reviews/Rating Ratio |
|-----|--------|--------------|---------------------|
| Reflectly | 4.6 | 82,000+ | Highest volume |
| Daylio | 4.8 | 57,000+ | Best balance |
| How We Feel | 4.9 | 25,856 | Highest rating |
| Moodnotes | 4.7 | 10,938 | Solid performer |
| iMoodJournal | 4.4 | 173 | Niche/established |
| Moodly | 4.8 | 30 | New/growing |
| Mood Tracker Journal | 4.4 | 23 | New entrant |

---

## Competitive Gaps & Opportunities for Feels

### Underserved Areas
1. **Simplicity** - Most apps are feature-heavy; simple "vote your mood" is rare
2. **Widget-first** - Few emphasize home screen widgets as primary interface
3. **Personality/Customization** - Icon packs, themes, visual customization
4. **HealthKit State of Mind** - Apple's new emotion API (iOS 17+)
5. **Live Activities** - Streak tracking on lock screen

### Positioning Recommendations
- Emphasize **speed** ("Log your mood in seconds")
- Highlight **widget experience** as primary differentiator
- Leverage **customization** (themes, icon packs, personality packs)
- Consider **one-time purchase** option (rare in market)
- Use **HealthKit integration** as credibility builder

---

## Sources

- [Daylio - App Store](https://apps.apple.com/us/app/daylio-journal-daily-diary/id1194023242)
- [Moodnotes - App Store](https://apps.apple.com/us/app/moodnotes-mood-tracker/id1019230398)
- [Reflectly - App Store](https://apps.apple.com/us/app/reflectly-journal-ai-diary/id1241229134)
- [How We Feel - App Store](https://apps.apple.com/us/app/how-we-feel/id1562706384)
- [iMoodJournal - App Store](https://apps.apple.com/us/app/imoodjournal-mood-diary/id517952128)
- [Moodly - App Store](https://apps.apple.com/us/app/moodly-mood-tracker-journal/id1189872998)
- [Mood Tracker Journal - App Store](https://apps.apple.com/us/app/mood-tracker-journal/id6446790238)
- [VantageFit - Best Mood Tracker Apps 2025](https://www.vantagefit.io/en/blog/best-mood-tracker-apps/)
- [Mood-Tracker.net](https://mood-tracker.net/)
