# Competitor Analysis - Mood Tracking Apps

Analysis of top 5 mood tracking app competitors on the iOS App Store.

---

## Overview Comparison

| App | Rating | Reviews | Price | Differentiator |
|-----|--------|---------|-------|----------------|
| [Daylio](./daylio/) | 4.8 | 57K | Free + IAP | No-typing micro-diary |
| [Reflectly](./reflectly/) | 4.6 | 82K | Free + IAP | AI-powered journaling |
| [Moodnotes](./moodnotes/) | 4.7 | 11K | Free + IAP | CBT-based, clinical psychology |
| [Moodistory](./moodistory/) | 4.8 | 846 | Free + IAP | Privacy-first, lightweight |
| [Bearable](./bearable/) | 4.8 | 4.7K | Free + IAP | Comprehensive health/symptom tracking |

---

## App Store URLs

1. **Daylio:** https://apps.apple.com/us/app/daylio-journal-daily-diary/id1194023242
2. **Reflectly:** https://apps.apple.com/us/app/reflectly-journal-ai-diary/id1241229134
3. **Moodnotes:** https://apps.apple.com/us/app/moodnotes-mood-tracker/id1019230398
4. **Moodistory:** https://apps.apple.com/us/app/emotion-tracker-moodistory/id1335347860
5. **Bearable:** https://apps.apple.com/us/app/bearable-symptom-tracker/id1482581097

---

## Market Positioning

### By Review Count (Market Size Indicator)
1. Reflectly - 82K reviews (largest user base)
2. Daylio - 57K reviews
3. Moodnotes - 11K reviews
4. Bearable - 4.7K reviews
5. Moodistory - 846 reviews (indie)

### By Approach
- **Quick Logging:** Daylio, Moodistory (tap-based, no typing)
- **AI/Smart:** Reflectly (AI-driven prompts)
- **Clinical/CBT:** Moodnotes (psychology-backed)
- **Health Focused:** Bearable (chronic illness, symptoms)

### By Price Point (Monthly)
- Moodnotes: $14.99/mo (highest)
- Reflectly: $9.99/mo
- Bearable: $6.99/mo
- Daylio: Variable tiers
- Moodistory: Variable tiers (lowest)

---

## Feature Comparison

| Feature | Daylio | Reflectly | Moodnotes | Moodistory | Bearable |
|---------|--------|-----------|-----------|------------|----------|
| Quick tap logging | Yes | No | No | Yes | Yes |
| AI features | No | Yes | No | No | No |
| CBT-based | No | Yes | Yes | No | No |
| Apple Watch | Yes | No | Yes | Yes | No |
| Apple Health | Yes | No | No | Yes | Yes |
| Year in Pixels | Yes | No | No | Yes | No |
| Privacy focus | Medium | Low | Medium | High | Medium |
| Widgets | Yes | Yes | No | Yes | No |
| Voice input | Yes | Yes | No | No | No |
| Export data | Yes | Yes | Yes | Yes | Yes |

---

## Downloaded Assets

### Screenshots Available
- Moodnotes: 7 screenshots
- Moodistory: 10 screenshots
- Reflectly: 8 screenshots

### App Icons Only (Screenshots not via API)
- Daylio
- Bearable

---

## Key Takeaways for Feels

1. **Quick logging is valued** - Daylio and Moodistory emphasize speed
2. **Privacy is a differentiator** - Moodistory's privacy-first approach stands out
3. **AI is trending** - Reflectly's AI positioning attracts users
4. **Visual insights matter** - Year in Pixels and calendars are common
5. **Apple ecosystem integration** - Watch, Health, Widgets are expected
6. **CBT/psychology backing** - Adds credibility for mental health positioning

---

*Analysis conducted January 2026*
