# Competitor Analysis - Mood Tracking Apps

App | Rating | Reviews | Category | Price | Differentiator
--- | --- | --- | --- | --- | ---
Daylio | ★ 4.8 | 57K | Lifestyle | Free + IAP | No-typing micro-diary
Reflectly | ★ 4.6 | 82K | Health & Fitness | Free + IAP | AI-powered journaling
Moodnotes | ★ 4.7 | 11K | Health & Fitness | Free + IAP | CBT-based, clinical
Moodistory | ★ 4.8 | 846 | Health & Fitness | Free + IAP | Privacy-first, lightweight
Bearable | ★ 4.8 | 4.7K | Health & Fitness | Free + IAP | Health/symptom tracking

Feature | Daylio | Reflectly | Moodnotes | Moodistory | Bearable
--- | --- | --- | --- | --- | ---
Quick tap logging | ✓ | — | — | ✓ | ✓
AI features | — | ✓ | — | — | —
CBT-based | — | ✓ | ✓ | — | —
Apple Watch | ✓ | — | ✓ | ✓ | —
Apple Health | ✓ | — | — | ✓ | ✓
Year in Pixels | ✓ | — | — | ✓ | —
Widgets | ✓ | ✓ | — | ✓ | —
Voice input | ✓ | ✓ | — | — | —
Export data | ✓ | ✓ | ✓ | ✓ | ✓

## Daylio Journal - Daily Diary

Mood Tracker, Health, Habits

Rating ★ 4.8
Reviews 57,048
Developer Relaxio s.r.o.
Category Lifestyle
Size 284.6 MB
Version 1.69.2
View on App Store →

### Description

Self-Care Bullet Journal with Goals - Mood Diary & Happiness Tracker. Daylio enables you to keep a private journal without having to type a single line. It's a versatile app that can be your fitness goal pal, mental health coach, food log, or gratitude diary.

### Key Features

- ✓ Multiple daily mood entries
- ✓ Customizable activities & moods
- ✓ Year in Pixels visualization
- ✓ Goal and habit tracking
- ✓ Voice memo recording
- ✓ iCloud backup & Apple Health
- ✓ PDF/CSV export

### Pricing

Base | Free
Premium (various tiers) | $4.99 - $59.99

### Technical Details

iOS Requirement | iOS 14.0+
Languages | 30 languages
Age Rating | 4+

### Competitive Analysis

#### Strengths

- Highest review count in category (57K+)
- No typing required - tap-based logging
- Extensive customization options
- Year in Pixels visualization is unique

#### Target Audience

- Users who want quick, low-effort mood logging
- People tracking habits alongside moods
- Users who prefer visual over text-based journaling

### Screenshots

Screenshots not available via API - icon only

## Reflectly - Journal & AI Diary

Mood Tracker & Daily Quotes

Rating ★ 4.6
Reviews 81,727
Developer Kodeon, Inc.
Category Health & Fitness
Size 72.3 MB
Version 4.15.0
View on App Store →

### Description

Reflectly is the #1 journaling app that's like your best friend. It's the world's first intelligent journal app & mood tracker that gives you personalized motivation and prompts the more you use it. Uses AI, positive psychology, mindfulness, and CBT to help you thrive.

### Key Features

- ✓ AI-driven personalized prompts
- ✓ Daily mood tracking with graphs
- ✓ Voice-to-text journaling
- ✓ Habit tracker with achievements
- ✓ Lock screen widgets (iOS 16+)
- ✓ Morning quotes & evening reflections

### Pricing

Base | Free
Monthly | $9.99/mo
Yearly | $59.99/yr

### Technical Details

iOS Requirement | iOS 15.0+
Languages | English
Age Rating | 4+

### Competitive Analysis

#### Strengths

- Highest review count (82K+) - massive user base
- AI-powered personalization
- "World's first intelligent journal" positioning
- Strong marketing/branding

#### Target Audience

- Users who prefer guided journaling
- People wanting AI-driven insights
- Mindfulness/self-care focused users

### Screenshots

## Moodnotes - Mood Tracker

Daily Self Care Journal & CBT

Rating ★ 4.7
Reviews 10,942
Developer Mosaic S.r.l.
Category Health & Fitness
Size 153.5 MB
Version 3.14.8
View on App Store →

### Description

Don't let your mood affect your life. Take control over it! Created by design experts and clinical psychologists, Moodnotes is grounded in cognitive behavior therapy (CBT) and positive psychology. Helps avoid common thinking traps and develop healthier perspectives.

### Key Features

- ✓ CBT-based approach
- ✓ Face scanning for mood detection
- ✓ Thinking pattern recognition
- ✓ Expert-written mental health articles
- ✓ Apple Watch compatibility
- ✓ iCloud sync/backup

### Pricing

Base | Free
Monthly | $14.99/mo
Yearly | $29.99 - $89.99/yr

### Technical Details

iOS Requirement | iOS 13.0+
Languages | 8 languages
Age Rating | 13+

### Competitive Analysis

#### Strengths

- CBT-based approach (clinical foundation)
- Face scanning for automatic mood detection
- Created by clinical psychologists
- Strong mental health article content

#### Target Audience

- Users interested in CBT/therapy approaches
- People dealing with anxiety
- Those who want science-backed tracking

### Screenshots

## Emotion Tracker: Moodistory

Mood Journal & Mental Health

Rating ★ 4.8
Reviews 846
Developer Christoph Matzka
Category Health & Fitness
Size 35.8 MB
Version 3.5
View on App Store →

### Description

A low-effort mood tracker with unique, beautiful design that respects 100% your privacy. Create journal entries in less than 5 seconds, without writing a single word. All data stays on your device - they never store mood data on external servers.

### Key Features

- ✓ 180+ customizable events
- ✓ Year in Pixels visualization
- ✓ Apple Health integration
- ✓ 100% privacy focused
- ✓ 5 home screen widgets
- ✓ Apple Watch app
- ✓ Custom mood scales (2-11 points)

### Pricing

Base | Free
Premium tiers | $2.99 - $39.99

### Technical Details

iOS Requirement | iOS 16+
Languages | 8 languages
Age Rating | 9+

### Competitive Analysis

#### Strengths

- Smallest app size (35.8 MB) - lightweight
- Strong privacy focus (data on device only)
- Beautiful, unique design
- Indie developer (personal touch)

#### Target Audience

- Privacy-conscious users
- Users who want quick, no-typing logging
- Apple ecosystem users

### Screenshots

## Bearable - Symptom Tracker

Mood, Health, Migraine, Period

Rating ★ 4.8
Reviews 4,679
Developer Bearable Ltd
Category Health & Fitness
Size 102.6 MB
Version 1.0.579
View on App Store →

### Description

Feeling overwhelmed by your health? Join over 900,000 people managing Chronic Illnesses, Migraine, Pain, Fatigue, IBS, PoTS, PCOS, EDS, Period, Mood, Mental Health and more. Discover and manage triggers for changes in your health with correlation analysis.

### Key Features

- ✓ Symptom and mood tracking
- ✓ Medication and treatment logging
- ✓ Pain and headache monitoring
- ✓ Period and PCOS tracking
- ✓ Apple Health & Fitbit integration
- ✓ Correlation analysis
- ✓ Encrypted data storage

### Pricing

Base | Free
Monthly | $6.99/mo
Yearly | $34.99/yr

### Technical Details

iOS Requirement | iOS 15.1+
Languages | English only
Age Rating | 4+

### Competitive Analysis

#### Strengths

- Comprehensive health tracking beyond mood
- 900,000+ user base
- Strong chronic illness community
- Created by people with chronic conditions

#### Target Audience

- Users with chronic illnesses
- People tracking medication effectiveness
- Healthcare provider communication needs

#### Note

- More health/symptom tracker than pure mood tracker
- Different market positioning - broader health focus

### Screenshots

Screenshots not available via API - icon only