# Product & Campaign Knowledge: honeyDue

## 1. Product Overview
| Attribute | Details |
|-----------|---------|
| Product Name | honeyDue |
| Category | Home Maintenance & Property Management |
| Target Audience | Homeowners 25-65, landlords, first-time buyers |
| Brand Positioning | The app that makes sure you never miss home maintenance again |
| Platforms | iOS (App Store), Android (Google Play) |

## 2. Key Features
| Feature | Benefit | Proof Point |
|---------|---------|-------------|
| Smart Task Tracking | Never forget HVAC filters, gutter cleaning, or any recurring task | Overdue alerts with priority levels (High/Medium/Low) |
| Multi-Property Support | Manage multiple homes from one dashboard | Property cards with task summaries at a glance |
| Household Sharing | Share maintenance duties with family or housemates | Join via share code, assign tasks |
| Contractor Management | Save plumber, electrician, HVAC tech contacts in one place | Link contractors to completed tasks |
| Task Completion History | Photo-document every repair with cost tracking | Generate PDF reports for insurance or home sales |
| Document & Warranty Storage | Store warranties, manuals, receipts | Track expiration dates, never lose a warranty |
| Smart Reminders | Push notifications before tasks are due | Customizable frequency: weekly, monthly, seasonal, custom |

## 3. Campaign Direction — Task Management Feature Launch
- Goal: Drive app downloads on iOS and Android
- Key message: Never miss home maintenance again. honeyDue tracks every task with smart reminders so nothing slips through the cracks.
- Social proof: Thousands of homeowners already trust honeyDue
- Visual direction: Clean & minimal — matches the app's bright, iOS-native design
- Hero screenshot: Tasks screen showing overdue items (HVAC filters, trash, Roomba care) with priority badges and action buttons
- Target: Homeowners 25-45 who forget tasks, busy parents, first-time buyers overwhelmed by upkeep

## 4. Competitive Advantages
- Beautiful, intuitive UI that feels native (not a clunky web wrapper)
- Multi-property + household sharing (competitors are single-user)
- Contractor management built in (competitors send you to Thumbtack)
- Photo documentation + PDF reports (for insurance claims and home sales)
- Free to use — no paywall for core features

## 5. Competitors
- Centriq — focuses on appliance manuals, not task management
- HomeZada — bloated, tries to do everything, confusing UI
- Thumbtack — finds contractors but doesn't track your maintenance schedule

## 6. Available Visual Assets
- assets/screenshots/tasks_overdue.png — Tasks screen showing overdue maintenance items with priority badges, action buttons, and completion counts