# Platform Guidelines

## 1. Platform Overview
| Platform | Content Type | Primary Tone | Hashtags |
|----------|-------------|--------------|----------|
| Instagram | Feed posts, Stories, Reels | Polished, aspirational | Required (3-5) |
| TikTok | Short video ads | Raw, authentic, trend-driven | Required (3-5 trending) |
| Nextdoor | Neighborhood posts, display ads | Warm, local, neighborly | None |

## 2. Instagram
### Specs
| Format | Dimensions | Aspect Ratio |
|--------|-----------|--------------|
| Feed Post | 1080x1080 px | 1:1 |
| Story/Reel | 1080x1920 px | 9:16 |

### Caption Guidelines
- Hook in first line (before "more" truncation)
- Structure: Hook → Value → CTA → line break → Hashtags
- Max 2200 chars, aim for 150-300

## 3. TikTok
### Specs
| Format | Dimensions | Length |
|--------|-----------|--------|
| Video Ad | 1080x1920 px (9:16) | 9-15s sweet spot |

### Style Rules
- Raw, authentic feel (not polished brand ads)
- Bold text overlays, max 6 words per frame
- Hook in first 1-2 seconds
- Trending sounds when possible

## 4. Nextdoor
### Specs
| Format | Dimensions |
|--------|-----------|
| Spotlight Ad | 1200x1200 px |
| Display Ad | 1200x628 px |

### Style Rules
- Warm, community-focused tone
- No hashtags
- Reference local/neighborhood context
- CTA: "Learn More" or "Visit Us"