import Database from 'better-sqlite3';

const db = new Database('prisma/data/marketing.db');

const brandIdentity = `# Brand Identity: Reflect

## 1. Brand Personality
Reflect is a quiet, meditative companion for your inner world. We create space for self-awareness without judgment — helping users notice their emotional patterns and grow through gentle observation, not productivity pressure.

Core traits:
- Meditative — calm, unhurried, intentional
- Elegant — beautiful design is the product, not decoration
- Introspective — curious about feelings, never prescriptive
- Non-judgmental — every mood is valid, no "bad" days
- Private — your feelings are yours alone

## 2. Tone & Voice
| Attribute | Guidance |
|-----------|----------|
| Register  | Soft, poetic, like a journal entry |
| Energy    | Calm and still, never urgent |
| Humor     | Warm and gentle, never sarcastic |
| Confidence| Reassuring, inviting |
| Length    | Short, breathing sentences with whitespace |

Write like this: "A quiet space for your inner world."
Not like this: "Track your moods with our powerful analytics dashboard!"

## 3. CTA Patterns
- Soft, inviting language — never pushy
- Approved CTAs: "Begin reflecting", "Try Reflect free", "Start your journal", "Download Reflect"
- Never use: "Buy now", "Don't miss out", "Limited time", "Act fast"

## 4. Emoji Usage
- Approved: 🌿 ✨ 🌙 💫 🪷 🫧
- Max per post: 2
- Never start a caption with an emoji
- Prefer no emoji over forced emoji

## 5. Hashtag Strategy
- Primary (always include): #Reflect #MoodTracking
- Secondary (rotate): #MentalWellness #DailyCheckIn #EmotionalHealth #Mindfulness #SelfAwareness #MoodJournal #InnerPeace
- Never use: #Follow4Follow #Grind #Hustle

## 6. Brand Colors
- Primary: #3d5a4c (sage green — calm, grounded)
- Accent: #c4956b (warm bronze — human warmth)
- Background: #f5f1eb (warm cream — soft, inviting)
- Dark mode: #141210 (deep charcoal — restful)
- Mood palette: Red (horrible) → Orange (bad) → Blue (average) → Yellow (good) → Green (great)

## 7. Typography
- Headlines: Cormorant Garamond (serif, italic, weight 300-500) — poetic, editorial
- Body: Outfit (sans-serif, weight 300-600) — clean, modern
- Style: generous whitespace, breathing room between elements

## 8. Visual Aesthetic
- Japanese minimalism meets modern iOS
- Soft rounded corners (24-28px radius)
- Subtle grain texture overlays
- Floating, breathing animations
- Light/dark mode with warm tones in both
- 12 curated themes (Zen Garden, Synthwave, Celestial, Editorial, Mixtape, Bloom, Heartfelt, Minimal, Luxe, Forecast, Playful, Journal)`;

const productInfo = `# Product & Campaign Knowledge: Reflect

## 1. Product Overview
| Attribute | Details |
|-----------|---------|
| Product Name | Reflect |
| Category | Mental Wellness & Mood Tracking |
| Target Audience | Introspective adults 18-45 who value mental wellness, self-reflection, and beautiful design |
| Brand Positioning | A quiet space for your inner world — the most beautiful mood journal on iOS |
| Platforms | iOS, watchOS, widgets, Live Activities |
| Company | 88 Oak Apps |
| Bundle ID | com.88oakapps.reflect |

## 2. Key Features
| Feature | Benefit | Proof Point |
|---------|---------|-------------|
| Daily Mood Check-In | One tap to log how you feel on a 5-point scale | Horrible → Bad → Average → Good → Great with custom color coding |
| AI-Powered Insights | Understand emotional patterns you can't see yourself | Uses on-device Apple Intelligence — private, no data leaves your phone |
| 12 Curated Themes | Every check-in feels intentional and personal | Zen Garden, Synthwave, Celestial, Editorial, Mixtape, Bloom, Heartfelt, Minimal, Luxe, Forecast, Playful, Journal |
| Multiple Visualizations | See your mood from every angle | Day view (chronological), Month view (calendar grid), Year view (aggregate stats) |
| Apple Watch Companion | Log moods from your wrist | Complications and standalone app |
| Widgets & Lock Screen | See your mood at a glance | Home screen widgets, Lock Screen widgets, Live Activity mood streaks |
| iCloud Sync | Your journal everywhere | Automatic CloudKit syncing across all Apple devices |
| HealthKit Integration | Connect mood to physical health | Optional sync to Apple Health |
| Biometric Security | Private by default | Face ID / Touch ID lock |
| Full Customization | Make it yours | 4 color schemes, 7 icon packs, multiple view styles |

## 3. Campaign Direction
- Goal: Drive app downloads on iOS
- Key message: A quiet space for your inner world. Track your mood daily, see patterns emerge, and understand yourself better — all in the most beautiful journal on iOS.
- Social proof: Loved by thousands of mindful users
- Visual direction: Warm, meditative, editorial — cream backgrounds with sage green and bronze accents. Showcase the stunning theme system.
- Hero screenshots: Day view with mood entries, month calendar grid, theme showcase
- Target: Adults 18-45 interested in mindfulness, journaling, mental health, self-improvement, and beautiful app design

## 4. Competitive Advantages
- Stunning design with 12 cohesive themes (not just color swaps — each theme changes icons, layouts, animations, and mood entry styles)
- AI insights powered by on-device Apple Intelligence (100% private)
- Full Apple ecosystem: iPhone, Watch, widgets, Lock Screen, Live Activities, Siri, Shortcuts, Control Center
- Privacy-first: data stays on your devices and iCloud, developers never see mood data
- One-tap simplicity: no friction, no overthinking

## 5. Competitors
- Daylio — functional but dated design, no AI insights, no Apple Watch
- Pixels Year — year-only view, no daily detail, no themes
- Moodfit — clinical feel, too many features, overwhelming
- Bearable — symptom tracker disguised as mood app, complex

## 6. Subscription Model
- 30-day free trial (full feature access)
- Monthly subscription
- Yearly subscription (best value)`;

const platformGuidelines = `# Platform Guidelines

## 1. Platform Overview
| Platform | Content Type | Primary Tone | Hashtags |
|----------|-------------|--------------|----------|
| Instagram | Feed posts, Stories, Reels | Meditative, editorial, beautiful | Required (3-5) |
| TikTok | Short video ads | Authentic, gentle, relatable | Required (3-5 trending) |
| Nextdoor | Neighborhood posts, display ads | Warm, wellness-focused | None |

## 2. Instagram
### Specs
| Format | Dimensions | Aspect Ratio |
|--------|-----------|--------------|
| Feed Post | 1080x1080 px | 1:1 |
| Story/Reel | 1080x1920 px | 9:16 |

### Caption Guidelines
- Poetic hook in first line (before "more" truncation)
- Structure: Reflective hook → Feature value → Soft CTA → line break → Hashtags
- Max 2200 chars, aim for 100-200
- Tone: like a journal entry, not a sales pitch

### Visual Style
- Warm cream backgrounds (#f5f1eb) or deep dark (#141210)
- Sage green (#3d5a4c) and bronze (#c4956b) accents
- Cormorant Garamond serif for headlines
- Generous whitespace — let the design breathe
- Showcase app themes and mood visualizations
- Phone mockups in clean, minimal settings

## 3. TikTok
### Specs
| Format | Dimensions | Length |
|--------|-----------|--------|
| Video Ad | 1080x1920 px (9:16) | 9-15s sweet spot |

### Style Rules
- Soft, contemplative feel (not aggressive trend-chasing)
- Gentle text overlays with serif typography
- Hook: relatable emotional moment in first 2 seconds
- Show the beauty of the app — theme switching, mood logging, calendar views
- Ambient music, not trending audio (unless it fits the meditative brand)

## 4. Nextdoor
### Specs
| Format | Dimensions |
|--------|-----------|
| Spotlight Ad | 1200x1200 px |
| Display Ad | 1200x628 px |

### Style Rules
- Warm, wellness-focused tone
- No hashtags
- Frame as self-care / daily ritual
- CTA: "Try Reflect free" or "Start your mood journal"
- Connect to seasonal wellness ("As the seasons change, check in with yourself")`;

const stmt = db.prepare('UPDATE App SET brandIdentity = ?, productInfo = ?, platformGuidelines = ? WHERE slug = ?');
stmt.run(brandIdentity, productInfo, platformGuidelines, 'reflect');

console.log('Updated Reflect with all details');
db.close();